Jamie Jaffe

Integral team member from the inception, focused on elevating brand awareness and driving customer engagement for the leading private aviation provider.

• Orchestrate integrated marketing plans, driving a membership increase from 500 to over 12k
• Lead a creative team in shaping key brand initiatives and executing a holistic strategy
• Developed a comprehensive brand identity playbook, significantly contributing to overall strategy
• Captain content creation, inspiring internal and external creators for a cohesive brand narrative
• Lead the development of promotional strategies and materials in collaboration with creatives and agencies
• Spearhead brand partnerships and collaborations for enhanced customer experiences
• Enhance brand visibility through strategic paid, earned, and owned campaigns
• Use post-campaign insights to develop actionable marketing strategies and product enhancements
• Collaborate on cross-functional teams for compelling content across platforms
• Partner with internal stakeholders for cohesive marketing efforts and tracked KPIs for targeted initiatives

• Played a pivotal role in shaping marketing campaigns for InStyle and advertising partners, leveraging innovative digital, social, and experiential approaches
• Created cross-platform marketing strategies and campaigns, ensuring seamless integration and alignment with overarching organizational goals
• Collaborated closely with the creative and sales team

• Spearheaded the success of the company's Fashion Rocks television special by crafting and implementing comprehensive digital, social media, and experiential marketing strategies
• Managed nearly $20MM in inaugural sponsorships from esteemed brands such as Macy's, Mazda, Verizon Wireless, Maybelline/Garnier, and Calvin Klein, demonstrating adept financial oversight and fostering valuable brand partnerships
• Took charge in developing effective creative briefs and internal campaign frameworks, ensuring a cohesive and results-driven approach to creative endeavors
• Cultivated and managed relationships with PR partners, ensuring their strategies aligned seamlessly with brand objectives
• Delivered impactful campaigns that enhanced brand visibility and resonance

• Pioneered innovative integrated marketing strategies and activations for prominent beauty, fashion, and CPG clients
• Cultivated and nurtured productive partnerships with sales, research, creative, and digital teams, ensuring the seamless delivery of unparalleled marketing initiatives and compelling content that resonated with diverse audiences
• Led the direction of a diverse array of regional and national events for advertising partners, showcasing a proven ability to orchestrate and execute impactful experiential marketing strategies

• Served as a key liaison, adeptly connecting artist management, record companies, publicists, producers, and agents
• Applied comprehensive expertise in national tour management, PR, and promotions
• Demonstrated successful leadership in spearheading the development and implementation of highly effective marketing campaigns and content strategies for three major recording artists