Jamie Johnson
Dallas,TX
Summary
A seasoned Senior Web Analyst, I have significantly enhanced web analytics and customer journey strategies for major firms like Tmobile, Disney, GM, Hyatt, MTV, Direct TV, leveraging skills in Adobe Analytics and Customer Journey Analytics. My end-to-end expertise in implementation and validation to dashboarding insights and deep dive analysis has driven substantial revenue growth and operational efficiencies, showcasing a blend of technical proficiency and strategic insight.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Senior Web Analyst
Tmobile
, CA
07.2023 - Current
- Senior Web Analyst using Adobe Analytics & Customer Journey Analytics
- Building advanced user flow reporting, marketing channel attribution analysis, deep dive analysis, insights and recommendations
- CJA Configuring and adding connections
- Adding new data sets
- Configuring derived fields
- CJA Multi-dimension User flows
- New analytics implementations, migrations, previous implementation clean up and restructuring/audits
- DDL tech spec requirements and QA
- Mobile App SDK requirements & debugging
Senior Web Analyst
General Motors Financial Company Inc.
, TX
01.2021 - 06.2023
- Customer Journey Analytics (CJA) & Adobe Analytics Analyst
- Building advanced user flow reporting, marketing channel attribution analysis, deep-dive analysis, insights, and recommendations.
- Supported T-Mobile.com, BoostMobile.com, HINT & BOPIS as well as Voice implementations, QA, reporting analysis and insights
- Journey flow dashboards
- Deep dive analysis and recommendations
- New analytics implementations, migrations, previous implementation clean up and restructuring/audits
- DDL tech spec requirements and QA
- Mobile App SDK requirements & debugging
Senior Web Analyst
Active Network
12.2014 - 12.2020
- Senior Web Analyst using Adobe Analytics & Sisense
- New analytics implementations, migrations, previous implementation clean up and restructuring
- Custom campaign tracking involving complex 3rd party redirects and attribution modeling
- Custom Attribution Modeling
- Blended CPA modeling
- Creating SDR, Tech Specs, Data layer requirements
- Managing Adobe Report Suite Admin
- Setting up marketing channels, classification rules
- Assigning rights and roles
- Provide insights and analysis for registration & revenue growth, historical performance, forecasts & projections
- Brands include Active.com, Active Endurance, Active Camps, Active Advantage, Gear Up, ActiveNet, Reg Center, Reserve America and others
- Deep analysis on all KPIs driving revenue growth
- Supporting product, marketing and sales teams
Senior Web Analyst
Disney - WDPRO
07.2013 - 12.2014
- Senior Web Analyst for Disney Parks Lines of Business
- Using Adobe Analytics
- Expanded implementation and analytics strategy, dashboards and reporting
- Lines of Business include Disney Resorts (Aulani) x2 sites, Disney Hong Kong x4 sites, DisneyParks.com, Disney Side Hub, Disney Side Hub contest, ad-hoc for Walt Disney World & Disney Land Resorts
- Reporting to Director & VP level
- Provide insights, analysis and revenue growth recommendations to team leadership
- Disney MDX (RFID) mobile APP analytics reporting metrics, insights & recommendations
Senior Web Analyst
J2global International
11.2011 - 07.2013
- Senior Web Analyst for publicly traded J2 Global International (ROW) dept Using Adobe Analytics and IBM Business Objects
- Expanded analytics implementation
- Guided global analytics strategy and oversaw implementation of strategy
- Provide analysis, insights and revenue growth recommendations for 4 brands in 13 primary international markets and 120+ secondary markets, in 10 languages
- SEM Campaign analysis, insights and recommendations leading to higher ROI, lower CPA, higher CTR and Conv rates
- Customer Retention analysis insights and recommendations leading to higher net retention rate and net growth
- Analytics tagging using Adobe & Tealium Tag Manager
Senior Web Analyst / Senior Ecommerce Manager
Kabbalah Center International
06.2009 - 11.2011
- Senior Web Analyst for all Kabbalah Centre International global operations
- Using Adobe Analytics
- 50+ web sites across 7+ platforms in 10+ languages, 15+ newsletters & email campaigns
- Daily, weekly, monthly & 6mo reporting do Senior Director of KCI and all KCI departments
- Expanded analytics implementation
- Guided global analytics strategy and oversaw implementation of strategy
- Store.kabbalah.com re-structuring recommendation grew revenue 149.7% (Full report available upon request)
- Fulfillment center re-structuring recommendation led to switch of global fulfillment operations generating annual savings of 69.5% + additional savings on manpower hrs on technological improvements (Full report available upon request)
- Kabbalah University new sign-up flow recommendations led to conversion ratio increase from 1.54% to 23.18% (in 4qtr '10) and to 44.75% (in 2qtr '11) (Full report available upon request)
- Oversaw all SEM implementation of Google Adwords & Facebook ads accounts for Kabbalah.com, store.kabbalah.com & ukabbalah.com with substantial improvements in ROI & CTR
Web Analyst / Ecommerce Manager
Cupron Inc
09.2006 - 09.2008
- Oversaw all aspects of global e-commerce and analytics operations using Google Analytics and Volusion e-commerce
- Increased revenue 278.7% within 60 days of site re-structure, and 4192.9% increase in 2nd yr of implementation of recommendations
- Oversaw European and Middle East e-commerce infrastructure and web store development
- Oversaw development and launch of internal marketing intranet & international inventory database
- Oversaw all SEO & SEM implementation for e-commerce site
SEM Manager / Analyst
Internet Traffic Solutions
10.2006 - 02.2007
- Managed multiple large-scale SEM accounts for company clients
- Senior project manager for Mydearchild.com & Cupronsales.com (client of ITS)
- Worked in conjunction with senior developer & SEO manager in implementing SEO strategies for clients of company
- Reason for leaving: Company acquired by Tail of The Lion in 2007, position acquired by Cupron Inc
Activations Analyst / Customer Retention Manager
AOL & IDT Corp
06.2004 - 09.2006
- IDT: Analyze activation data for IDT corporate conference calling division, submit recommendations to director and implement activation strategies
- Increased annual activations & usage by 138%
- AOL (under IDT contract): Lead dept in customer retentions with 98% Avg retention rate
Owner
Hot Spot Co
05.1997 - 07.2003
- Founded and managed online and brick and mortar sales for 3 company divisions, grew revenue from $0 to $490K in 3yrs
- Oversaw all marketing and business development strategies for company
Education
Bachelors of Business Marketing -
San Diego State University
San Diego01.1996
Skills
- Setting up a schema and datasets
- Data ingestion Use a source connectors /Workflows/HTTP API source connector
- Setting up CJA connections
- Setting up CJA a data views
- Setting up a project in Workspace
- Transferring Assets (migrations)
- Report Builder Specialist
- Data Stitching
- Data Governance
- Configuration of Derived Fields
- User On-boarding & Training
- Cross-Channel Analysis & Insights
- Migrations AA > CJA (GA>AA)
- Project & component Migration
- Data Validation Testing & QA
- User Training on CJA vs AA
- Mobile app SDK
- Mobile app implementation technical Reqs
- Writing Requirement syntax Kev/Value, Track State/Action
- Adobe Assurance QA & Debugging
- Browserstack App Emulator Testing
Professional Courses
- HTML, CSS, Web Analytics
- Fundamentals of SEO implementation
- Advanced SEO techniques
Certification
- Adobe Business Practitioner
- Adobe, Certified Business Practitioner
- Google, Advanced Google Analytics (Google Analytics Academy)
Locations
- San Diego, CA
- Dallas, TX
Consulting Experience
- MGM Resorts
- QUALCOMM
- Avis & Budget Rent a Car
- MTV (Arcade Fire Musicexperiment.com)
- MTV (Taeyang Musicexperiment.com)
- Hyatt (Park Hyatt Artphaire)
- DELL (Analytics consulting division)
- Price Waterhouse Coopers (PWC)
- ToysRus
- Enterprise/Alamo/National Rent a Car
- New Hollywood Records
- Transcendental Music Record Label
- Capcom Gaming
- Bond Strategy & Influence Agency
Other Platforms
- Tableau
- Domo
- Sisense
- Power BI
- AppFigures
- AppCenter
- Customer Journey Analytics CJA
Timeline
Senior Web Analyst
Tmobile
07.2023 - Current
Senior Web Analyst
General Motors Financial Company Inc.
01.2021 - 06.2023
Senior Web Analyst
Active Network
12.2014 - 12.2020
Senior Web Analyst
Disney - WDPRO
07.2013 - 12.2014
Senior Web Analyst
J2global International
11.2011 - 07.2013
Senior Web Analyst / Senior Ecommerce Manager
Kabbalah Center International
06.2009 - 11.2011
SEM Manager / Analyst
Internet Traffic Solutions
10.2006 - 02.2007
Web Analyst / Ecommerce Manager
Cupron Inc
09.2006 - 09.2008
Activations Analyst / Customer Retention Manager
AOL & IDT Corp
06.2004 - 09.2006
Owner
Hot Spot Co
05.1997 - 07.2003
Bachelors of Business Marketing -
San Diego State University
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