Jamie Malone

• Assessed account-based marketing strategy for new demand generation and customer expansion.
• Aligned with sales to optimize outreach strategies, conversion and workflow.
• Evaluated and recommended new vendors and campaign opportunities.
• Drove global demand generation efforts across omnichannel digital campaigns, email and online marketing and webinars.
• Reported on-demand generation's contribution to pipeline and revenue.
• Coordinated cross-functional research activities to reconcile significant variances and refine forecast models.
• Reviewed historical sales trends, researched demand drivers and prepared forecast data to develop statistical forecast models and evaluate forecast results.
• Used HubSpot and Google Data Studio to provide reports concerning demand management to enhance CRO at every funnel phase.

At Lag Shot Golf I managed the international eCommerce strategy and marketing of their D2C and wholesale divisions

This included:

• Strategic development, setup and management of multi-channel direct and channel acquisition campaigns including: SEM/SEO, Display Advertising, Google Ads, Strategic Partnerships, Paid Social,
• Amazon product listings, and Video
• Facilitating Strategic Marketing Planning and Supply Chain Logistics for International Growth
• Developing Wholesale Relationships for Retail Opportunities
• Data Analysis for KPIs across all platforms and market segments to optimize ad spend and allocation of resources
• Creation of Inbound Marketing and Content Marketing Strategy, including implementation, measurement and optimization
• Conducting PR opportunity discovery and supplied communication needs
• Planning and implementation of new product GTM strategies
• Management of Trade Show planning and presence

At Legato Healthcare Marketing I headed the creation and development of their Legato Digital division

This included:

• PPC Setup and Management for Healthcare Clients
• Strategic Marketing Planning
• Data Analysis
• Inbound Marketing and Content Marketing Implementation
• Speaking at Healthcare Conferences about Digital Marketing

Employment highlights include:

• Increasing Website Traffic by 2,000% in one month for Orthopedic Knee Replacement Surgery
• Increasing Hospital Market Share by 10% (source: Eide-Bailly)
• Increasing Service Line Prioritization (SLP) Revenue for: Family Medicine, Specialty Medicine, Urgent
• Care, Obstetrics, General and Orthopedic Surgery
• My employment was terminated due to COVID-related revenue flow difficulties.

In April of 2017 I co-founded Fresh Digital Marketing, a boutique digital marketing agency that focuses on SEO, PPC and social media management

Client Highlights Include:

• Growing Revenue 100% Year-Over-Year
• Growing Website Traffic 200% Year-Over-Year
• Reducing Google Ads Cost Per Click (CPC) by 65% while increasing Clicks and Impressions by 75%
• Our business was acquired by Legato Healthcare Marketing, LLC in May of 2019.

Proven track record of planning and implementing comprehensive marketing plans that resulted in increased revenues, market share, brand recognition, and customer loyalty

• Planned, coordinated, and executed client marketing campaigns to meet traditional, digital, and integrative marketing needs
• Evaluated business plans to develop long and short term goals
• Provided in-depth target market analysis and market segmentation strategies
• Implemented content search marketing initiatives to develop inbound marketing leads and improve search engine optimization
• Worked as an extension of clients' organizations to coordinate quality customer service and customer retention strategies
• Educated executive and marketing teams about digital marketing trends and best practices.

• Planned, executed, and tracked pay-per-click marketing campaigns and search engine optimization activities
• During time in position, increased total site organic traffic by 22% while increasing conversion rate by 50%
• Improved website's domain authority by 14%
• Assisted in re-designing website flow and design to enhance customer experience and SEO metrics
• Improved data-driven decision making stills by attending training by the IBM
• Cormetrics team, then collaborating with them to perform digital and omni channel marketing tests.

• Planned, executed, and tracked client inbound marketing campaigns
• Created editorial and activity calendars that included: SEO, content creation, content distribution, content promotion, email marketing, social media, and blogging via
• Hub Spot CRM and CMS
• Orchestrated content creation and web design to meet client expectations while staying within budget and timelines
• Communicated plan objectives and campaign analytics to clients to ensure satisfaction.