Jamie M. Kampel
Los Angeles,CA
Summary
Dynamic consumer products and brand partnerships executive with a proven track record in building and scaling global licensing operations. Expertise in driving strategic initiatives that enhance brand visibility and market penetration while fostering strong relationships with key stakeholders. Results-oriented leader experienced in navigating complex challenges and leveraging innovative solutions to achieve business objectives. Committed to delivering exceptional value through collaboration and strategic foresight in an ever-evolving marketplace.
Overview
23
23
years of professional experience
Work History
Head of Consumer Products Licensing
Amazon MGM Studios
09.2018 - Current
- Recruited to establish and scale a global consumer products licensing and merchandising division for Amazon MGM Studios' IP portfolio, including James Bond, Wednesday, Rocky, The Pink Panther, The Summer I Turned Pretty and Fallout
- Established and implemented new business processes, including accounting, legal procedures, and rights management, to support the launch of a new business, enabling smooth operations and facilitating successful business transactions.
- Built licensing capabilities within a highly matrixed global organization; aligned with Amazon divisions including Retail, Advertising, Prime Video Marketing, Amazon Games Studio and scaled licensing operations across all major categories, launching programs with partners including Hasbro, Lego, Mattel, Funko, Urban Outfitters, Pottery Barn, and American Eagle within the first year.
- Delivered innovative engagement by launching Amazon’s first shoppable viewing experiences tied to major series (Making the Cut, The Boys, The Pack).
- Managed global content distribution and second-window licensing, working with international networks and agents.
- Hired and led a cross-functional team of business development managers and designers.
- Advised leadership on rights acquisition and franchise expansion; led complex IP negotiations.
- Delivered revenue growth through data-driven planning, consumer insights, and retail partnerships.
Vice President, Licensing & Partnerships
Legendary Pictures
01.2013 - 01.2018
- Founded Legendary’s licensing business and created the internal infrastructure to support global consumer products growth.
- Drove global programs for Dune, Pacific Rim, Warcraft, Kong: Skull Island, Godzilla, and Detective Pikachu.
- Built and managed a worldwide network of licensing agents in Europe, Asia, and South America; directly oversaw China strategy through Legendary’s Beijing office.
- Gained alignment across marketing, production, and creative leadership to integrate licensing into studio operations.
- Presented financial performance, forecasts, and opportunities to the C-suite and directors.
- Negotiated deals with global partners and oversaw creative development from pitch to launch.
Director of Licensing
Disney Consumer Products – Marvel
01.2008 - 01.2013
- Drove $30M+ annual royalties by managing 50+ licensees in toys, collectibles, sporting goods, and games.
- Managed top partners including Lego, Funko, Spin Master, Sideshow, Huffy, Ty, and Disguise.
- Expanded Marvel into new categories including app-enabled toys and digital accessories.
- Navigated global structures, aligning licensing strategies with Disney divisions and international markets.
- Directed negotiations, contracts, and category growth strategies.
Licensing Manager
Marvel Entertainment
01.2003 - 01.2007
- Built and managed licensing programs for major theatrical releases (Spider-Man, X-Men, Fantastic Four, Hulk, Iron Man).
- Oversaw partner negotiations, renewals, and international agent alignment.
- Supported retail activations tied to global film launches.
Education
MBA - Marketing
Fordham University
New York, NYBA - History
University of Michigan
Ann Arbor, MISkills
- Scaling global licensing businesses in highly matrixed organizations
- IP strategy, brand building, and franchise expansion
- Global partnerships and retail development
- Cross-functional stakeholder alignment (creative, production, retail, marketing, technology)
- Licensing negotiations, revenue forecasting, and category innovation
- Leadership, team building, and talent development
Timeline
Head of Consumer Products Licensing
Amazon MGM Studios
09.2018 - Current
Vice President, Licensing & Partnerships
Legendary Pictures
01.2013 - 01.2018
Director of Licensing
Disney Consumer Products – Marvel
01.2008 - 01.2013
Licensing Manager
Marvel Entertainment
01.2003 - 01.2007
BA - History
University of Michigan
MBA - Marketing
Fordham University
Additional Information
Winner, 2021 Clio Entertainment Awards, Television/Streaming: Consumer Products
Mentor, Amazon Prime Video/Amazon MGM Studios
Mentor, Licensing Industry Merchandisers Association