Jamie O'Brien
Providence
Summary
Talented social media campaign manager with a proven track record at Starcomworldwide, executing over 200 innovative social media campaigns across multiple platforms, totaling over $65.5 million in ad spend for Best Buy. Demonstrates exceptional analytical abilities and organizational skills, adept at driving business results through strategic audience targeting and comprehensive campaign analysis.
Overview
6
6
years of professional experience
Work History
Paid Social Supervisor
Starcomworldwide
09.2022 - Current
- Work with internal and client teams to translate high-level marketing goals and media objectives into actionable social media campaigns through the right platform and post type to deliver on primary KPIs and achieve business goals
- Plan and execute 126 social media campaigns across Facebook, Instagram, Twitter, Snapchat, Pinterest, Nextdoor, TikTok and Reddit for the Best Buy client, totaling over 50 million dollars
- Develop POVs on new technologies, trends and opportunities in the paid social marketplace to advocate the value of paid social to educate clients and partners on capabilities in an everchanging channel
- Manage multiple associates while being the lead on audience strategy and campaign wrap up reporting and analysis
Paid Social Senior Associate
Starcomworldwide
09.2021 - 09.2022
- Built 29 social media campaigns across multiple platforms including Facebook, Instagram, Snapchat, Twitter, Pinterest, Nextdoor, TikTok and Reddit for the Best Buy client
- Regularly checked campaign pacing and executed optimizations to improve campaign performance to ensure primary KPIs were met
- Contributed innovative ideas and insights when developing a social campaign recommendation to the internal investment and strategy teams
- Lead and facilitated conversations about creative approval and larger campaign deliverables directly with the client
Client Operations Associate
Starcomworldwide
04.2020 - 09.2021
- Analyzed weekly, monthly and yearly competitive data and identify trends to use as high-level callouts to the internal team and Lowe's client
- Compiled monthly competitive workbook that showed channel and MDV reporting, comparing Lowe's Data to its competitors such as The Home Depot, Ace Hardware, Menards and Amazon
- Completed monthly reports that breakout quarterly views of dollars that were firm (non-cancellable) and flex (cancellable) and deliver to the Lowe's client
- Lead monthly client billing across all channels including pulling x-agency summaries for investment to collaborate against unbilled dollars
Billing Liaison
Starcomworldwide
12.2018 - 04.2020
- Responsible for digital, OLV and shopper brands for the Kraft client
- Scheduled and lead bi-weekly meetings with the Kraft media team to discuss and troubleshoot insufficient funds, open items and invoice discrepancies
- Established lasting relationships with vendors and managed expectations with payment timing
- Created billing processes for smooth operations, allowing to reconcile 3,000 invoices within a month and a half for The Kraft Heinz Company
Education
Bachelor of Arts - Advertising And Public Relations
Loyola University of Chicago
Chicago, IL05-2018
Skills
- Strong quantitative skills, including analytical abilities and math proficiency
- Demonstrates genuine curiosity and interest in clients and their business
- Proactive, resourceful and a go-getter that is willing to roll up your sleeves and help the team drive business results
- Excellent organizational skills that can manage multiple high-level projects at once
- Aptitude to work across a heavily matrixed, fast paced and changing environment
Timeline
Paid Social Supervisor
Starcomworldwide
09.2022 - Current
Paid Social Senior Associate
Starcomworldwide
09.2021 - 09.2022
Client Operations Associate
Starcomworldwide
04.2020 - 09.2021
Billing Liaison
Starcomworldwide
12.2018 - 04.2020
Bachelor of Arts - Advertising And Public Relations
Loyola University of Chicago