Jamie Riggsbee

Client: Chevrolet

Facilitate account management services for six local Chevrolet dealer advertising associations across General Motors North Central Region

Engage with Chevrolet Zone-Regional Teams and LMA dealers to design and implement advertising strategies and tactics aimed at boosting brand image and awareness and increasing retail sales

Facilitate monthly go-to-market meetings with LMA dealers to deliver updated LMA financials, sales/inventory/registration data, media plans, current Chevrolet initiatives and strategize on vehicle nameplate support and associated advertising creative

Oversee management of LMA income, billing, LMA expenditures, and annual budgets

Collaborate with media planning/buying team to create media strategies that effectively engage target audience and enhance retail sales.

Facilitate individual dealer meetings with LMA dealers to update dealers on LMA initiatives and strengthen relationships

Oversee Agency 720 Account Manager responsible for all six markets to ensure monthly retail creative alignment

Oversee digital advertising strategies encompassing optimization of digital display, paid search, conquest/retention tactics, email marketing, and social media campaigns while ensuring alignment with LMA Website

Collaborate with agency vendor partners regularly to identify incremental opportunities that enhance retail sales and expand market share for LMA dealers.

Provide ongoing updates to agency personnel enhancing understanding for leadership and Chevrolet management regarding current market conditions and client perspectives

Formulate strategies and tactics that enhance sales and profitability for retail customers, blending personalized service of small agency with resources of global powerhouse

Secured both tier II and tier III new accounts while servicing and maintaining existing accounts

Directed media planning and buying efforts within a full-service agency context
Implemented digital strategies to strengthen online presence for clients
Facilitated one-to-one communication campaigns to improve audience targeting
Spearheaded event activation initiatives to drive consumer interaction
Administered budgets and co-op resources to maximize financial efficiency

Client: Chrysler Corporation

Managed engagement between Chrysler Corporation and CJD dealers in partnership with DAA Board of Directors.

Forecast income, budgets, cash flows, budget summaries, and additional monthly financial reports.

Innovative creation of television, print, and marketing materials.

Performed extensive market research involving competitive analysis, industry trends, and dealer insights. Investigated local economic conditions to tailor marketing approaches.

Spearheaded development and execution of media proposals based on evaluation insights.

Designed optimal media recommendations to enhance outreach effectiveness.

Oversaw activation of auto shows to boost brand exposure.

Organized monthly or quarterly DAA meetings focused on brand initiatives and service communication.

Shared updates on local activations and promotions to boost visibility. Created recommendations based on brand guidelines and current inventory.

Internet site development and maintenance.

Supervised Cincinnati field office consisting of four team members.

Implemented training initiatives for account coordinators, resulting in enhanced competencies.
Executed performance appraisals to evaluate individual contributions and drive development.

Oversaw creative direction and campaigns from dealer input to final product delivery.

Client: Chrysler Corporation

Same Responsibilities as listed above*

Other responsibilities encompassed the daily operations of the Chrysler/Plymouth and Jeep advertising association business for the Cincinnati Zone.

Coordinated quarterly sessions for Board of Directors.

Creative financial strategy presentations and recommendations.

Oversaw maintenance of FCB Cincinnati office ensuring fiscal soundness.

Managed special events featuring Jeep 101, Chrysler Showcase, and a range of additional sponsorship opportunities.

Administration of ISO 9001-Compliant local field office- first to pass audit without any corrective action reports neccessary.

Client: Chrysler Corporation

Same Duties as listed above*

Account Executive on the Dodge brand

Responsible for seven upstate New York DMA's

145 Dealers/$24MM Annual Budget

Client: Chrysler Corporation

Same duties as listed above*

Assisted the Account Supervisor in daily operations of the Maryland, Virginia and West Virginia DAA's

186 Dealers/$32MM Annual Budget