Jamie Walch
Los Angeles,CA
Summary
Dynamic Communications Content Manager with 10+ years of experience developing impactful content and leading comprehensive communication strategies. Skilled in driving email marketing campaigns, managing social media channels, and overseeing website content creation. Proven ability to elevate brand presence and boost engagement across diverse digital platforms.
Overview
14
14
years of professional experience
Work History
Communications Content Manager
Oakwood School
07.2023 - Current
- Collaborate with cross-functional teams including marketing, advancement, admissions to plan, strategize, and execute engaging weekly and monthly content across multiple digital channels. Ensure cohesive messaging aligned with institutional goals.
- Lead strategy, development, and writing of high-quality content for the school’s website, including blogs, newsletters, admissions materials, and marketing collateral.
- Conduct in-depth interviews with students, staff, and faculty to produce compelling narratives for both long-form and short-form content. Develop authentic stories that resonate with the school community, driving engagement and enhancing brand loyalty.
- Compose and edit multiple weekly articles, adhering to editorial standards and maintaining exceptional accuracy, clarity, and consistency.
- Oversee end-to-end production of a variety of publications, from initial content creation and editing to final approval and publication. Coordinate with design and print teams to ensure timely and high-quality deliverables.
- Utilize data analytics tools to track and assess the performance of content across all digital platforms, including website, social media, and email campaigns. Analyze engagement metrics including open rates, click-through rates, and user behavior to identify trends and optimize future content strategies.
Web Producer/Content Specialist
Oakwood School
11.2019 - 06.2022
- Write, edit, and oversee the approval process for all web content deliverables, ensuring alignment with brand voice and goals.
- Partner with cross-functional teams to optimize content for SEO, enhance site navigation, and support design initiatives for an intuitive user experience.
- Develop and deploy surveys and feedback forms to gather insights from internal stakeholders, driving continuous content improvement and engagement.
Digital Content Creator
Beach House Group
01.2017 - 01.2019
- Created compelling packaging and website copy for renowned brands, including Florence By Mills, Moon toothpaste, and Cheeky paper goods, ensuring consistent brand messaging and engaging customer experiences across all platforms.
Marketing Copywriter
Funrise
01.2016 - 01.2017
- Branding projects for both licensed and proprietary brands
- Generated innovative product and packing copy, taglines, and digital content.
Account Manager
GennComm
01.2014 - 01.2015
- Blended market research, knowledge, and communication practices to deliver creative and customized strategies for clients
- Drafted press materials, compelling pitches, and social media content for numerous licensed brands.
Marketing Manager
Imperial Toy
01.2011 - 01.2014
- Drove the day-to-day development for both licensed and proprietary brands and collaborated with cross-functional teams to drive successful product launches and campaigns
- Worked closely with product development to oversee products from inception to completion
- Drove the positioning for several proprietary brands.
Development Coordinator
Allies For Every Child
08.2011 - 09.2012
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
- Defined and integrated roles, responsibilities, and processes for business team and data management organization.
- Created brochures, invitations, cards and other event and marketing materials.
- Generated content to earn grants, new audiences and better relationships with donors and other corporations
Education
Bachelor of Arts - English
University of California
Santa BarbaraSkills
- Brand Management
- CMS
- Content Creation
- Social Media Marketing
- Digital Marketing
- Copywriting
- Market Research
- Squarespace
- Wordpress
- Project Management
- Content sourcing
- Proofreading
- Blogging
- Adobe Creative Suite
- Social Media administration
Timeline
Communications Content Manager
Oakwood School
07.2023 - Current
Web Producer/Content Specialist
Oakwood School
11.2019 - 06.2022
Digital Content Creator
Beach House Group
01.2017 - 01.2019
Marketing Copywriter
Funrise
01.2016 - 01.2017
Account Manager
GennComm
01.2014 - 01.2015
Development Coordinator
Allies For Every Child
08.2011 - 09.2012
Marketing Manager
Imperial Toy
01.2011 - 01.2014
Bachelor of Arts - English
University of California
Similar Profiles
Phallon PerryPhallon Perry
Development Director at Oakwood SchoolDevelopment Director at Oakwood School
Nicole PendryNicole Pendry
Facilities Coordinator at Oakwood SchoolFacilities Coordinator at Oakwood School
Michelle GraziosiMichelle Graziosi
School/College Counselor at The Oakwood SchoolSchool/College Counselor at The Oakwood School