Dedicated Marketing professional with a history of creating and executing successful marketing strategies. Skilled in data analysis, market research, project management, and cross-functional collaboration.
Overview
8
8
years of professional experience
Work History
Associate Brand Manager
HP Hood
08.2021 - 01.2024
Managed the #1 Oatmilk brand by leading strategic marketing programs, brand strategy, pipeline development, and key growth initiatives
Drove 30% growth for Planet Oat coffee creamer business surpassing top competitor as the #2 plant-based creamer
Increased frozen desserts profit margin by 20% by leading transition to bring operations in-house
Managed multi-million dollar budgets and timelines for multiple projects
Customer Strategic Marketing Associate
Hasbro
10.2020 - 03.2021
Deliver enhanced content to drive engagement and conversion both in store and online at Target stores
Created and executed omni-channel marketing strategies by partnering with cross functional teams
Manage multi-million-dollar cost of business to maintain budget and 10-20% A to S ratio
Leveraged key entertainment properties such as Universal and Disney to drive awareness and sales.
Amazon Merchandising and Marketing Specialist
Hasbro
07.2020 - 09.2020
Increased brand awareness by developing and implementing targeted marketing campaigns.
Monitored and analyzed Amazon online catalog while acting as liaison between sales and external partners.
Business Development Representative
Toast
07.2019 - 04.2020
Exceeded quota at an average of 115% combined months since start date
Selected as a mentor to assist new hires in meeting their goals for consistently exceeding quota.
Marketing Intern
Hasbro
06.2018 - 08.2018
Implemented key digital merchandising placements on Amazon to support growth of Hasbro sales
Created and managed best-in-class product detail pages inclusive of copy, images, videos and A+ (rich media) content.
Customer Strategic Marketing Intern
Hasbro
05.2017 - 08.2017
Assisted the sales and marketing team in developing 2017 strategy for key account Toys R US.
Digital Marketing Intern
Reebok International Headquarters
06.2016 - 08.2016
Marketing intern with the NHL, NBA and NCAA marketing departments
Crafted an NHL consumer insight quantitative research survey that reached 1000+ people by using the tool Qualtrics.