Detail orientated senior creative designer with over ten years experience in handbags, sport bags,luggage, travel bags and accessories. I have a passion for innovation, trend analysis and design solutions
Overview
16
16
years of professional experience
Work History
Head Designer,Handbags,SLG,Accessories
Gina Group
New York, NY
10.2020 - Current
Design and developing seven branded collections seasonally for handbags and small leather goods Brands Include, H Halston,Adriane Vittindini, Rampage,Kensie,Bearpaw, Daisy Fuentes
Develop and collaborate with private brands for sport bags, everyday bags OEM development Include; Calia, Dicks Sporting goods, Nordstrom BP, Forever21
Design and develop multiple categories of beauty and cosmetic accessories for Kids, Women, and Mens collections
Designing Product and Packaging for all items
Develop sketches, graphic artwork, print layouts and tech packs
Manage calender and team of five associate designers
Collaborate with sales teams,production teams and buyers
Designed hard side and soft side luggage from initial concept through to final production
Created and managed detailed technical packages for all designs including specs, sketches, developing print layouts, pitching color, providing detailed technical direction
Communicated with factories and other vendor partners, responding to questions in a timely manner to ensure development is on calendar
Ensured that all product development is in-line with market trends and is consistently following our creative business strategy
Researched, developed trend packets and design boards for presentations
Presented sample line to sales team prior to each market week and prepared showroom setup
Met directly with retail buyers from all of the major department stores and discount stores to walk through the concept of our design and show samples to initiate and grow sales
Oversaw the creation of marketing materials including advertisements, social media and websites
Trained and directed design assistants in developing product tech packs, material sourcing, content, blogs, catalogs, line sheets and marketing materials
Coordinated and designed new store concepts and trade show booth displays
Regularly traveled to China to work on-site with factories
Product categories include: luggage, travel bags, dog carriers, and blankets.
Senior Designer
Olivet International
New York, NY
09.2013 - 05.2018
Responsible for entire product design process from initial concept through to final production samples, including but not limited to: market research, mood board creation, sketching with adobe illustrator and the creation of tech packs
Conceptualized and designed innovative directional product lines and lead the team in adopting new and exciting design strategies
Oversaw design across multiple brands including Jessica Simpson, Ellen Tracy, DDC and CRCKT brands
Facilitated all OEM projects including: Tesla, Mark and Graham, Pottery Barn kids/teen/main, Athleta, Old Navy and Gap
Collaborated with brand partners to ensure timely product design approvals
Communicated with factories to deliver creative and cost-effective product development
Traveled both domestic and internationally on a regular basis to visit core accounts and factories
Prepared and delivered innovative presentations to buyers and hosted talks at large-scale events for brand promotion
Coordinated with upper-management and CEO’s to deliver designs in a time sensitive environment
Trained and managed design assistants in print creation, bag construction and color theory, with a heavy focus on brand aesthetic and how to translate that into the appropriate product
Maintained multiple design calendars liaising with factory merchandisers and the design team to deliver exceptional samples for both sales meetings and brand approval meetings
Product categories include: hard-side and soft-side luggage, wheeled luggage, travel bags, backpacks, travel accessories, fashion handbags, active-sports bags, lunch bags, cooler bags and cosmetic bags and accessories.
Senior Designer
USF COLLECTIONS
New York, NY
09.2011 - 09.2013
Responsible for design and product development from concept through to final production including packaging , hang-tags, print layouts and product construction details
Created graphic prints and hardware, prepared tech packs and coordinated with both India and China factories to achieve competitive costing
Regularly traveled to Europe, Canada, and throughout the US to uncover the latest trends in accessories and cold weather knits to build seasonal programs for large retail partners
Developed exciting trend presentations and presented collections during sales meetings
Managed design assistants and interns to distribute workload and ensure timely turnaround for product development
Organized story boards, hired models and directed photo shoots to further the brand lifestyle image
Built in-house fabric and trim libraries for the design studio