Jamie WANG

Overseeing collaborations with both the global and China leadership team on Greater China Communication for P&G’s belt brands: Pampers, Ariel, JOY, Febreze, Head & Shoulders, Vidal Sassoon, Rejoice and MBCI.

Working closely with the planning and creative team to ensure that high-quality work is consistently delivered, especially helped Pampers China to reclaim its spot as the Number 1 market share in 2019, and Pampers Preemie "Long awaited touch" project bagged prolific awards and accolades, including the APAC Effies Silver Award and the ROI China Silver Award, and the Greater China Effies for brand innovation.

• Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
• Worked effectively with senior-level clients such as brand GM/director to build trusting and long-lasting relationships with key accounts.
• Forecasted clients' needs effectively and offered innovative solutions for mission-critical objectives.
• Educated group instructors on client interaction, professionalism and group management.
• Directed work of 5-8 team members focused on strong client relationships and creative delivery.

Successfully managed multiple creative campaign for the renowned Mars chocolate brand, Dove, maintained professional relationships with global and local clients, guided the account team by providing overall direction and long-term growth opportunities.

• Directed account teams to achieve challenging profit targets by strategically evaluating options and implementing optimal solutions.
• Led portfolio of client partnerships using consultative, forward-thinking approach.
• Obtained client buy-in for new proposals using polished and professional presentations.
• Developed compelling presentation decks to gain approval for ideas and communicate results.

Led Haier total brand & Fridge category and new business development, overseeing the account, strategy and media team in the agency and the deliverables are true to client and agency expectations.

• Educated group instructors on client interaction, professionalism and group management.
• Pursued every opportunity to increase account revenue and diversify group revenue streams by continuously analyzing data and capitalizing on emerging trends.
• Forecasted clients' needs effectively and offered innovative solutions for mission-critical objectives.
• Developed strategic plans to achieve short- and long-term revenue objectives.
• Directed work of 10-12 team members on strategy, creative and media plan delivery.

Coordinated with partner agencies (Media, ePR, social media) to achieve the campaign goal and drive sale performance for Mars Chocolate & Pet-care China: Snickers, M&M’s, Pedigree and Whiskas; also Bayer Women Health and Mercedes-Benz.

• Effectively set campaign goals by balancing both global and local client needs.
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Obtained project deals, negotiated contracts and solidified beneficial agreements.
• Met with clients to discuss advertising options and future growth goals.
• Directed client projects with eye for quality and customer needs.
• Motivated team members to meet and exceed campaign targets.

Responsible for Motorola and Mercedes-Benz digital marketing strategy and campaign development/maintenance.

• Designed and implemented digital, web and social strategies to align with client business goals.
• Analyzed and reported digital campaign performance with focus on performance optimization.
• Created engaging content optimized for specific platforms and intended consumers.
• Created the world’s first ever in-car 3D interactive projection installation for Mercedes Benz B-Class Launch, with an online pre-sale activation on Tmall sold out 398 available Night Edition B-Class within 2.5 hours, and the Pre-sale program was won the 2012 AME Awards Bronze.

Responsible clients: Suntory, Kose Cosmetics, COLD STONE ICE CREAMERY, Blue Girl Beer.

• Planned digital media and campaign corporation with various media platform as Yahoo!, BeautyGuide, Pixnet...etc.
• Managed clients’ SNS to collaborate across O2O marketing
• A proactive coordinator between clients, media, and production, managed project progress, and optimized campaign effectiveness
• Identified section KPIs and created measurement mechanism to track campaign efficiency.
• Directed product flow and informed management of delays and challenges, as well as suggested resolutions.

Responsible clients: PECOS UNI network, Infiniti, LG TV...etc

• Managed the action plan and supervised official website and campaign site from structure to execution to deliver the best outcome on time.
• Coordinated with clients, designers, and production parties in creating effective solution/execution.
• Developed long-range digital plans to identify critical support areas, resource availability and priorities for clients.
• Planned production schedules, taking employee production rates, company needs and seasonal changes into account.
• Conducted research, gathered information from multiple sources and presented results.

Responsible clients: L'Oréal Paris, Garnier, MAYBELLINE...etc

• Planned, designed and scheduled phases for digital total solution.
• Directed web development efforts and implemented campaigns in various media.
• Met project deadlines without sacrificing build quality or workplace safety.
• Maintained relationships with vendors to lower costs and diversify capabilities.
• Facilitated communication between internal personnel, contractors and vendors for project cohesion.
• Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.

Led creative development for graphic design, annual books design, UI, packaging, and printing management.

• Designed print layouts, templates and unique branded looks.
• Developed design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
• Collaborated with clients to address brand imaging and marketing style.
• Identified design requirements for each project.
• Developed creative design for print materials, banners and signs.