10+ years of working in the tech industry specializing in marketing, research, and product development.
Overview
11
11
years of professional experience
Work History
Research Analyst & Project Manager
Zoom Video Communications Inc.
09.2022 - Current
Conducted in-depth qualitative and quantitative research to identify tech trends and generate insights on the future of AI
Created and maintained database to store research data.
Created visualizations to present research data and findings to stakeholders.
Wrote engaging and successful marketing, advertising, and website copy.
Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Developed questionnaires and facilitated focus group discussions.
Created talk tracks and presentations for the CIO and other stakeholders
Coordinated on-site and virtual marketing events
COMPETITIVE INTELLIGENCE ANALYST
Neo4j
11.2021 - 09.2022
Developed competitor analysis including win/loss data, product feature comparison, competitor pricing, strengths and weaknesses, marketing strategies, etc.
Developed intelligence-sharing dashboards, providing company-wide access to collected data.
Collaborated with stakeholders to identify business needs and data sources.
Created dashboards to monitor and track key performance indicators.
Identified patterns and trends in large data sets and provided actionable insights.
Analyzed data to identify root causes of problems and recommend corrective actions.
Utilized data visualization techniques to present and explain complex data sets.
PRODUCT ANALYST (Short-term Contract)
Sigue Corporation
01.2019 - 06.2019
Conducted research and analysis for a money transfer app/social media app
Studied multi-faceted development issues and suggested solutions to satisfy project goals and adhere to timeline and budget parameters.
Researched and analyzed banks and investors for potential partnerships
Conducted research on top competitors and created a competitive analysis on their user numbers, strategies, design, features, product history, and user feedback
Created product roadmaps, business plans, executive summaries, and pitch decks to present to investors and partnerships
Worked with product managers to innovate product features and product design.
Created and distributed surveys for data collection and analysis.
MARKET RESEARCH ANALYST
K. Appraisals
01.2018 - 11.2021
Created and presented real-time reports on current market conditions to upper management.
Created customized marketing materials
Gathered data on competitors to analyze prices, sales and methods of marketing and distribution.
Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
RESEARCH ANALYST
CastleBranch
01.2014 - 01.2018
Conducted in-depth qualitative and quantitative research to identify trends and generate insights.
Created product pitch decks to present to prospects and partnerships.
Developed Marketing Campaigns
Created customized marketing materials to increase product awareness.
Created and distributed surveys for data collection and analysis.
Assembled reports and presentations to share insights and recommendations with stakeholders.
Analyzed statistical data using both modern and traditional methods.
Planned trade shows and other marketing events
EVENT MANAGER
Paragon International
01.2014 - 01.2016
Planned and managed global events, conferences, and global webinars for clients
Managed digital marketing and content for websites and social media
Coordinated audio and video production
Developed campaigns for events and products
Created presentations for virtual events.
Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
Monitored and controlled event expenditures to meet budgets.