Jamil Glenn
Moorestown,NJ
Summary
Digital Marketing Manager/Director Experience, tech-savvy with more than 10 years in integrated marketing, testing, search engine optimization, Pay-Per-Click, project management and social media marketing. Excellent communication skills with the ability to effectively present ideas, negotiate contracts, and build relationships with stakeholders. Board member on two start-ups, Lionshield Capital and Artificial Sales Agent (AI product).
Overview
15
15
years of professional experience
Work History
Digital Marketing Director
Woop Insurance
10.2021 - Current
- Managed a budget of 15k per month, led a team of three.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Created email blast campaigns to target key customers..
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
Digital Ecommerce Marketing Manager
Nutrisystem
09.2020 - 10.2021
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading platform partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
Digital Marketing Manager
Livegenic
08.2018 - 09.2020
- Created innovative strategies to drive customer engagement.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased customer engagement through social media.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Monitored return on investment of online and social media marketing efforts.
Digital Marketing Manager
NSM Insurance Group
09.2015 - 08.2018
- Report directly to the CEO, CFO, and Business Development regarding digital analytics, social platform analytics, email marketing analytics, total marketing budget, total leads, total new customers and total cost per lead and cost per customer.
- Developed targeted and successful email marketing drip campaigns, that increased lead generation and visibility across all NSM Brands
- Increased open and click through rates by 2% in 1 year, by developing multiple campaigns, AB testing and deploying targeted content
- Increased lead generation by 60% in 1 year by using targeted ABM models on LinkedIn and Google PPC.
- Managed all social channels (LinkedIn, YouTube, Facebook).
- Developed new video and written content for Blog, Podcast and Webinar outlets
- Increased organic, referral, and social traffic by 55% across all programs by developing new content and diversifying online display platforms.
- Developed and implemented new tools to assist with Business development (ClearSlide, Unbounce, and Dynamix)
SEO | PPC Project Manager
1SEO.com
12.2012 - 08.2015
- Managed SEO, and SEM for over 40 clients
- Established new SEO campaigns for a number of clients
- Worked closely with SEO/SEM departments to create and maintain customer initiatives
- Developed implementation methodologies to rein in project costs while meeting key milestones.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Developed creative sales tools, including presentations, trend reports.
Digital Project Manager
1 Digital Agency
12.2009 - 12.2012
- Worked cross-functionally with various departments on projects.
- Analyzed and reported digital campaign performance to clients with focus on program optimization.
- Designed and implemented digital, web and social strategies to align with client business goals.
Marketing Coordinator
Becker's School Supplies Inc.
12.2008 - 12.2009
- Assisted in digital strategies, print advertising and word of mouth tactics
- Assisted in catalog photography
- Sourced vendors for services such as video production as well as materials to complete marketing objectives
- Planned and executed internal and external events
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Tracked schedules, expenses and communication between project stakeholders
Education
Bachelor of Arts - Communications
University of Phoenix
Tempe, AZ2014
Master of Business - Marketing
Rowan College At Burlington County
Pemberton, NJ2022
Skills
- Marketing Automation Tools (Marketo, Pardot)
- Efficient in CRM Tools (Sales Force, Microsoft Dynamics, Zoho)
- SEO Management Tools (SEM Rush, Moz)
- Strategic Planning
- Google Certified
- SEM RUSH Efficient
- Project Management Efficient (Asana, Basecamp)
- Remote Efficient (Slack, Teams)
Board Member
Board Member
Lionshield Capital | Marketing Advisor 2020 -
Camden County Technical Schools | Marketing Adjunct 2014 -
Artificial Sales Agent | Marketing AI advisor 2021 -
Timeline
Digital Marketing Director
Woop Insurance
10.2021 - Current
Digital Ecommerce Marketing Manager
Nutrisystem
09.2020 - 10.2021
Digital Marketing Manager
Livegenic
08.2018 - 09.2020
Digital Marketing Manager
NSM Insurance Group
09.2015 - 08.2018
SEO | PPC Project Manager
1SEO.com
12.2012 - 08.2015
Digital Project Manager
1 Digital Agency
12.2009 - 12.2012
Marketing Coordinator
Becker's School Supplies Inc.
12.2008 - 12.2009
Bachelor of Arts - Communications
University of Phoenix
Master of Business - Marketing
Rowan College At Burlington County
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