Jamila Johnson
Fayetteville,NC
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sales & Marketing Director
Green Leaf Care Center Assisted Living
2018.07 - Current
- As the sales and marketing director it is my responsibility to oversee the execution of all admissions and marketing activities for Green Leaf Assisted Living
- I facilitate any tours of the facility to prospective admissions
- And serve as the main communication link between local hospitals, Green Leaf and residents’ families
- I am responsible for the conceptualization and execution of all marketing programs, while contributing to the development and growth of the organization through multifaceted roles
- Meets with potential patients, hospitals, skilled nursing facilities, assisted living communities, etc
- And introduce services
- Develop new customer accounts and gain referrals/admissions within a territory
- Perform health care institution and physician office coordination activities
- Establish relationships with health care institutions to facilitate and manage the transfer of patients to the home
- Coordinate health care institution and physician education activities
- Interact with Branch Management and other appropriate intra company contacts
- Logging/ tracking all referral sources throughout the week to report in routine meetings
- Conducting marketing plans to implement for upcoming clients and tracking referral sources and trends
- Conducting assessments for potential residents to make sure they are appropriate for assisted living.
Admissions/Marketing Director
Haymount Rehabilitation and Nursing
2019.06 - 2020.10
- As Admissions & Marketing Director It is my responsibility to oversee the execution of all admission and marketing activities for Universal Healthcare
- I facilitate any tours of the facility to prospective admissions
- And serve as the main communication link between local hospitals, Universal Healthcare and residents’ families
- I am responsible for the conceptualization and execution of all marketing programs, while contributing to the development and growth of the organization through multifaceted roles
- Meets with potential patients, hospitals, skilled nursing facilities, assisted living communities, etc
- And introducing Haymount Nursing and Rehab Rehab services
- Develop new customer accounts and gain referrals/admissions within a territory
- Perform health care institution and physician office coordination activities
- Establish relationships with health care institutions to facilitate and manage the transfer of patients to the home
- Coordinate health care institution and physician education activities
- Interact with Branch Management and other appropriate intra company contacts
- Logging/ tracking all referral sources throughout the week to report in routine meetings
- Conducting marketing plans to implement for upcoming clients and tracking referral sources and trends.
Admissions/Marketing Director
Universal Healthcare
2018.07 - 2019.06
- As Admissions & Marketing Director It is my responsibility to oversee the execution of all admission and marketing activities for Haymount Rehab and Nursing
- I facilitate any tours of the facility to prospective admissions
- And serve as the main communication link between local hospitals, Universal Healthcare and residents’ families
- I am responsible for the conceptualization and execution of all marketing programs, while contributing to the development and growth of the organization through multifaceted roles
- Meets with potential clients, hospitals, skilled nursing facilities, assisted living communities, etc
- And introducing facility services
- Develop new customer accounts and gain referrals/admissions within a territory
- Perform health care institution and physician office coordination activities
- Establish relationships with health care institutions to facilitate and manage the transfer of patients to the home
- Coordinate health care institution and physician education activities
- Interact with Branch Management and other appropriate intra company contacts
- Logging/ tracking all referral sources throughout the week to report in routine meetings
- Conducting marketing plans to implement for upcoming clients and tracking referral sources and trends.
Marketing Director
Village Green
2017.12 - 2018.07
- Serves as the community educator to provide clinical and administrative support for the facility and staff, overseeing a wide variety of educational opportunities for the community as well as doctor’s offices and nursing facilities
- These opportunities include projects for the department that support the educational processes
- To include generating and producing appropriate patient/ referrals from the community and maintaining a relationship with all referral sources
- Design and implement comprehensive marketing strategies to create awareness of the company’s business activities
- Plan and execute marketing strategies to build relationships in the community and with the hospital and doctor’s offices
- Monitor the census progress for the facility and submit performance reports
- Control the marketing budget and allocate resources amongst projects
- Serving as the facilities representative towards media outlets, potential residents and strategic partnerships
- Leading in the customer training for administrative staff and staff on the floor.
Hospice Liason
HealthKeeperz
2016.08 - 2017.09
- Serves as the community educator to provide clinical and administrative support for the Director of Hospice and staff, overseeing a wide variety of educational opportunities for the community as well as doctor’s offices and nursing facilities
- These opportunities include projects for the department that support the educational processes
- To include generating and producing appropriate patient/ referrals from the community and maintaining a relationship with all referral sources
- Meets with potential clients, hospitals, skilled nursing facilities, assisted living communities, etc
- And introducing Health Keeperz services
- Develop new customer accounts and gain referrals/admissions within a territory
- Perform health care institution and physician office coordination activities
- Establish relationships with health care institutions to facilitate and manage the transfer of patients to the home
- Coordinate health care institution and physician education activities
- Logging/ tracking all referral sources throughout the week to report in routine meetings
- Conducting marketing plans to implement for upcoming clients and tracking referral sources and trends.
Education
Mass Communication -
North Carolina Central University
05.2014
Skills
- Writing creative content
- Marketing for local small businesses
- Skilled networker
- Product Promotion
- Marketing Plan Development
- Competitor Analysis
- Social Media Platforms
- Project Management
- Public and Media Relations
- Verbal and Written Communication
- Cold Calling
- Marketing and Advertising
- Decision-Making
Certification
- Assisted Living Administrator License - 2023-2024
Timeline
Admissions/Marketing Director
Haymount Rehabilitation and Nursing
2019.06 - 2020.10
Sales & Marketing Director
Green Leaf Care Center Assisted Living
2018.07 - Current
Admissions/Marketing Director
Universal Healthcare
2018.07 - 2019.06
Marketing Director
Village Green
2017.12 - 2018.07
Hospice Liason
HealthKeeperz
2016.08 - 2017.09
Mass Communication -
North Carolina Central University
- Assisted Living Administrator License - 2023-2024
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