Salesforce

Resourceful Director with a proven track record in coordinating and monitoring operations across diverse departments. An effective leader and problem-solver committed to streamlining operations to reduce costs and enhance organizational efficiency. Possesses strong problem-solving abilities, a readiness to learn, and excellent communication skills. Prepared to contribute to team success and achieve positive results. Eager to confront new challenges and advance organizational objectives with dedication and enthusiasm.
• Serve as the primary B2B relationship owner for a portfolio of over 200 member organizations.
• Directed acquisition, onboarding, engagement, retention, and reactivation initiatives.
• Conduct regular analyses using Salesforce to extract actionable insights that drive growth.
• Achieving a 100% renewal rate for members with annual revenues between $20 million and $5 billion.
• Achieving a 50% year-over-year growth in new member acquisition.
• Led negotiations and contract execution for business partnership programs to ensure competitive pricing and quality services.
• Provided guidance on best practices for optimizing processes related to sales and marketing operations.
• Performed financial analysis of current projects, budgets and forecasts to inform decision making process.
• Achieved over 15% year-over-year growth in admissions and enrollments via data-driven outreach strategies.
• Managed all aspects of business operations, academic planning, and recruitment for a successful education center.
• Formed partnerships with local schools and businesses to elevate brand visibility and drive enrollment.
• Evaluated and launched academic tracks aligned with student objectives for enhanced test scores and grades.
• Oversaw comprehensive talent acquisition efforts, focusing on recruitment, hiring, onboarding, and teacher performance evaluation.
• Developed and managed annual operating budget for center.
• Provided guidance on professional development opportunities for staff members.
• Monitored the financial performance of the Center against established targets.
• Revamped an underperforming admissions team by redesigning communication workflows, and establishing accountability metrics.
• Leveraged CMS and CRM tools to analyze engagement data, accurately forecasting enrollments with over 99% precision.
• Fostered collaboration among financial aid, academics, and operations to enhance student success.
• Executed turnaround strategies that improved below-industry-average show rates from 47% to 72%, and start rates from 44% to 76%.
• Recruiting, hiring, onboarding, and monitoring the performance of qualified admissions representatives for the development and program improvement activities.
• Developed, monitored, and evaluated strategic plans; led the admissions team, ensuring a high-performance, results-driven culture.
• Daily analysis of data—both quantitative and qualitative—to ensure compliance, efficient operations, and the best student and team experience.
• 92% retention rate on a goal of 85% on new student enrollments through partnership recruitment
• Promoted retention initiatives and built partnerships that successfully reduced drop rates to under 6%.
• Directed daily operations of the admissions department, including student recruitment, interviewing, enrollment, follow-up, and budgets.
• Recruiting, hiring, onboarding, and monitoring the performance of qualified admissions representatives for the development and program improvement activities.
• Led admissions operations across multiple campuses, exceeding enrollment targets by a minimum of 12% for consecutive terms.
• Oversaw compliance, data integrity, and staffing, ensuring high-quality program delivery aligned with mission goals.
• Developed scalable outreach strategies, and upheld compliance standards in a highly regulated environment.
• Mobilized communication with other departments in support of enrollment, and organized admissions events, registration, information sessions, and tours.
Salesforce
Canva
Microsoft 365
CampusVue
Compass360
Google Suite
Advisory Board Member: Outdoor Diversity Alliance
United Way Chattahoochee Volunteer