Dynamic professional with a proven track record of excelling in brand strategy implementation and problem-solving. Leveraging analytical skills and teamwork to enhance campaign performance and streamline production processes.
Overview
6
6
years of professional experience
Work History
Commercial Strategy & Ad Sales Associate
Central City Productions
10.2023 - Current
Managed budgets and resources efficiently, ensuring that marketing campaigns were executed within allocated constraints while achieving desired outcomes within client contracts
Streamlined post-production workflows by developing efficient editing processes and leveraging automation tools.
Collaborated closely with cross-functional teams to ensure seamless integration of production processes.
Assisted clients during high-profile events, ensuring smooth logistics and seamless execution from start to finish.
Managed relationships with third-party vendors to optimize technology integrations, troubleshoot issues, and negotiate contracts for maximum value.
Coordinated and managed sponsorships and sponsorship activation.
Managed inventory forecasting to ensure optimal availability of ad placements, maximizing revenue potential.
Established clear lines of communication between departments involved in the creation, management, reporting, billing, or optimization of client campaigns.
Production Assistant - Black Music Honors 2024
Central City Productions
10.2023 - 05.2024
Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays
Acted as a liaison between clients and internal production teams to maintain healthy relationships despite busy show schedules.
Assisted clients during high-profile events, ensuring smooth logistics and seamless execution from start to finish.
Navigated complex travel itineraries effortlessly while accommodating last-minute changes or delays in plans.
Collected feedback from event attendees or prospects on their perception of the company''s products/services which helped in adjusting future strategies.
Provided support during photoshoots, contributing to a cohesive visual representation of the brand identity.-
Brand Logistics Coordinator - Black Music Honors
Central City Productions
10.2023 - 05.2024
Created detailed scripts and deliverables to satisfy client contracts, activations and production needs.
Managed relationships to ensure consistent quality placement of products to meet partnering client needs.
Collaborated with digital, distribution and marketing teams for seamless launch of campaigns, ensuring product visibility across all channels.
Project - Communications Coordinator
Crunchyroll
11.2021 - 05.2022
Drafted and edited content for organizational publications, employee newsletters, and stockholders' reports.
Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
Secured high-profile placements in top-tier publications through effective pitching techniques and strong media relationships.
Maintained up-to-date media lists for various industries, ensuring accurate contact information for efficient outreach efforts.
Supported internal communications initiatives by developing company newsletters, intranet updates, and employee engagement materials.
Project - People Operations Coordinator
Abbot Laboratories
03.2021 - 05.2021
Evaluated the effectiveness of people operations initiatives by analyzing relevant metrics, seeking feedback from employees and management, and making data-driven recommendations for continuous improvement efforts.
Enhanced employee engagement by implementing innovative team building activities and recognition programs.
Managed full-cycle recruitment processes to maintain an efficient talent pipeline for various departments.
Pre-screened resumes prior to sending to corporate hiring managers for consideration.
Partnered with departmental managers to ascertain hiring needs and subsequently provide candidate recommendations.
Operations Manager
Deloitte
07.2019 - 07.2020
Led hiring, onboarding and training of new hires to fulfill business requirements.
Supervised operations staff and kept employees compliant with company policies and procedures.
Facilitated smooth collaboration between departments through clear communication channels.
Verified basic needs are being met, providing navigation assistance for various benefits and available services.
Created, maintained and updated filing systems for paper and electronic documents.
Updated reports, managed accounts, and generated expense reports for company database.
Coached new hires on company processes while managing employees to achieve maximum production.
Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
Digital Advertising Analyst
Yelp
06.2018 - 02.2019
Leveraged advanced analytics tools to monitor campaign performance and make data-informed decisions on optimizations.
Developed comprehensive reports for clients, showcasing campaign progress and actionable insights for improvement.
Negotiated favorable contracts with vendors, securing cost-effective solutions for clients'' digital advertising needs.
Increased ad campaign performance by implementing data-driven optimization strategies.