Jan Andersen

• Established a GTM ABX strategy between Sales, SDRs and Marketing to drive measurable engagement and pipeline to Commercial, Enterprise and Key prospect accounts in US and Canada. Omni channel approach with focus on Non-Paid Digital, Paid Digital, Events/Webinars, and Content Syndication.
• 40% Marketing sourced new logo pipeline – 15% YoY growth
• ABM execution to 1:few and 1:many across multiple marketing channels.
• Created internal promotion plan and feedback loop with Sales (weekly newsletters, calendars, Slack posts, and stand-up calls).

• Led Americas Marketing organization in driving meaningful and measurable demand generating programs to Commercial, Enterprise and Strategic customers in US, Canada and Latin America.
• Excellence in land and expand demand programs delivered across diverse company sizes, industries and countries. Programs resulted in 120% YoY growth consistently and $400M Marketing Contributed Pipeline
• Developed global playbook and enablement program for field marketers to evolve from “events and swag” role to data driven “CMOs” to their Sales regions, bringing insights to key Marketing programs to fuel engagement and support the customer journey for Splunk Security and Observability solutions.

• Established Global Partner Marketing organization and strategy with Alliance Partners (AWS, Microsoft and Snowflake) and Channel GTM, representing 70% of revenue.
• Launched Marketing resources including campaign, MDF program, joint field marketing events, and global planning and execution of global CSP event sponsorships (Platinum at AWS re:Invent and Google NEXT).

• Led global alliance relationship with Microsoft and Global Alliance Marketing leader for Microsoft joint DaaS VDI solutions from launch, GTM strategy and associated marketing programs. Responsible for $5M annual budget to drive content development, awareness, and marketing-influenced pipeline on joint solutions through global campaigns, sales readiness, regional demand programs, and key events.
• Grew joint solution marketing-influenced pipeline 40% YoY.
• Aligned global Microsoft GTM strategy with regional marketing organizations to drive programs resulting in 25X ROI.
• Established global marketing governance between Citrix and Microsoft organizations.
• Developed automated WW global metrics reporting/dashboard to effectively measure marketing impact.

• Orchestrated the global campaign strategy, reporting and programs for newly formed Dell cloud client computing business unit.
• Shaped global demand generation plan resulting in $140M in measurable pipeline in first six months.
• Pioneered innovative product promotions to drive $6M in targeted pipeline in response to business acceleration requirements.

• Led successful global Marketing integration of Wyse Technology
  acquisition, establishing Dell's end-to-end cloud client computing
  solution
  • Cultivated 150 global marketing resources into Dell organization
  without attrition

Additional tenure at Dell Technologies (1998 – 2012) include Dell Financial Services Marketing Director, Chief of Staff, and Preferred Accounts Sales Manager. Details available upon request.