JAN DIANA
Summary
Channel Sales manager with a proven track record of success in account management, channel development, and international sales. Expertise in building and managing strategic partnerships, driving revenue growth, and expanding market reach within diverse global markets. Exceptional communication and relationship-building skills, coupled with proficiency in leveraging technology for sales and lead generation. Fluent in Spanish and Portuguese. Proficient in Italian and French.
Overview
10
10
years of professional experience
Work History
Channel Sales Manager
Carahsoft Technology Corp.
05.2020 - Current
- Helped OEMs create partner specific programs for their partners in order to create channel and drive lead generation/pipeline growth.
- Optimized Channel Operations: Designed and executed comprehensive channel partner programs, enabling seamless collaboration with Big Primes team to secure high-value contracts and enhance market presence.
- Nurtured our partner relationships looking to enable and provide specific incentives, for partners to feel encouraged to go hunt for us.
- Developed Strategic Partnerships: Successfully onboarded 20+ vendors into Carahsoft’s solutions catalog, designing and implementing customized partner programs and go-to-market strategies tailored to each vendor's offerings.
- Exceeded Revenue Targets: Consistently outperformed sales goals, driving 79% year-over-year growth in Perforce sales, 48% growth in ClearCube sales, 100% growth in Freshworks and Security Compass sales as well as a 14% increase year over year with Imprivata while managing a $4.6M+ annual sales pipeline for key vendors Puppet and ClearCube.
- Advanced Lead Generation Expertise: Directed multi-channel campaigns, call blitzes, email marketing, and webinars, that significantly increased the sales pipeline. Provided training and mentorship to SDRs, fostering best practices in lead generation. Generated 50 leads minimum year over year with a 13% conversion rate.
- Expanded International Markets: Conducted detailed contract analysis to negotiate and secure agreements across multiple international territories, driving global revenue growth. Including Canada and Europe.
- Strengthened Client Relationships: Cultivated long-term partnerships with channel partners and end-users through strategic engagement and proactive communication, resulting in high customer satisfaction and retention rates.
- Data-driven sales Optimization: Utilized CRM(homegrown) systems and advanced sales analytics to monitor performance metrics, uncover areas for improvement, and refine sales strategies, ensuring sustained growth and efficiency.
Sales Representative
VAVA by James and Joy
04.2015 - 05.2018
- Achieved consistent sales targets through strong customer service and relationship building.
- Maintained a customer base of 30+ boutiques
- Created pipeline and hit expected sales targets while also maintaining partnerships with our resellers.
- Conducted outreach to niche boutiques across the country as well as the outlying US territories.
Education
Business
Montgomery College
Skills
- Channel Partner Management: Proven ability to recruit, onboard, train, and manage channel partners effectively
- International Sales & Marketing: Experience in selling technology solutions in multiple international markets Fluent in Spanish
- Lead Generation & Pipeline Management: Expertise in generating qualified leads through various channels, effectively managing sales pipelines, and driving revenue growth
- Sales Strategy & Planning: Ability to develop and execute effective sales strategies aligned with business objectives and long-term goals
- Contract Negotiation & Management: Proven ability to negotiate and manage contracts to maximize profitability
- Relationship Building: Strong interpersonal skills and ability to build and maintain long-term relationships with partners and clients
- Salesforce/CRM Proficiency: In-house created, Carahsell, is a more in-depth version of Salesforce
- Marketing Automation Tools: Hootsuite, C-Vents, Captello
Timeline
Channel Sales Manager
Carahsoft Technology Corp.
05.2020 - Current
Sales Representative
VAVA by James and Joy
04.2015 - 05.2018
Business
Montgomery College
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