Dynamic Global Growth Director with a proven track record in designing and implementing creative delivery models for diverse industries and global brands. With almost 100M USD in new business wins and C-Suite business relationships.
Specializes in innovative solutions across all customer touchpoints, leading teams to deliver solutions for multiple language markets and streamline marketing implementations. Advocate for the Repeatable Growth Model (RGM), driving efficient adoption of new innovations.
Experienced and accomplished Growth Director and Group Account Director with a distinguished record of establishing strong partnerships with both client business leaders and procurement teams. Recognized for designing and executing tailored creative strategies and beginning to delivery marketing implementation strategies that drive measurable outcomes across various industries and markets. Proficient in managing RFP processes and orchestrating successful face-to-face meetings.
with C-suite executives. Served as a Subject Matter Expert (SME) for a Tag WW global Center of Excellence (COE), a role that was integral to supporting and advancing the company’s global growth initiatives and strategic objectives.
Notable clients include:Kenvue, Haleon, L'Oréal, Imperial Brands, Santen Pharmaceuticals, NuFarm, Syngenta, Home Hardware, Sandoz, Novartis, Bayer,
to name a few.
· Crafting and implementing innovative production strategies for both prospective and established clientele.
· Designing team frameworks, skill set frameworks, and business propositions.
· Spearheading client interactions and internal management.
· Guaranteeing Tag consistently delivers across all fronts: creatively, financially, and operationally.
· Leading Requests for Information (RFIs) and Requests for Proposals (RFPs), along with proactive efforts in business expansion and client relationship cultivation.
Having worked across all customer touchpoints globally, I have gained knowledge specializing in Growth, innovations, and implementations for clients such as GSK Consumer Healthcare / Haleon, Novartis, L’Oréal, Coty, Johnson & Johnson, Colgate-Palmolive, Avon, Fidelity Investments, Pfizer, and Citibank. I have led teams of over 300 people in 160 markets to deliver solutions for multiple language markets, centralized efficiencies in marketing implementations, and streamlined the distribution of marketing materials to media owners.
An advocate for the (RGM) Repeatable Growth Model, I not only invent ideas but also successfully roll out these new innovations quickly and efficiently and can further be bolted on to other regions, divisions, and/or clients.
Recent innovations focused on DEI, sustainability, and quality:
• Seeing AI for the visually impaired with curated copy not only lets customers have the labeling read to them but has the potential to reach an additional > 300M new customers. This is a first of its kind!
• A supporter of “the Holy Grail 2.0” Track and Trace initiative for recycling, Oversaw the
packaging application and testing along with attending an R&D test trial of the sorting equipment at a MERF in France
• Introduced a new omnichannel CGI model that utilizes the new USD file format that can be repurposed for all media channels, digital, print, and moving image. Streamlining the process to rollout large campaigns globally while maintaining brand design integrity.
• Launched Design to Artwork process and playbooks with client support, input, and endorsement to bring global consistency to client's brand portfolio.
•Supported and lead the SGS&Co team that integrated a marketing and packaging GxP workflow tool that included, design, hosting, rollout and training while decommissioning 9 completely different workflow tools to 1 robust workflow and approval system with integrated DAM.
Other Accomplishments:
• Familiar with new technologies for the customer experience and the connected pack
• Have been instrumental in 4 major client Joint Ventures to have uninterrupted commercial and customer experience stays central to the new companies’ growth.
• Worked with Haleon/GSK on a 100% Right First Time (RFT)artwork initiative.
• Strong creative and technical skills, as well as management and people skills have enabled me to identify and implement numerous early trends that have resulted in bringing solutions faster to the market with quality, agility, and cost savings. Recognized widely as an industry leader for change management and as a frequent speaker on industry best practices.
Dynamic and forward-thinking President and Co-Founder who plays a pivotal role in shaping the company's vision and strategy, with a strong focus on driving growth and innovative marketing approaches. Brings a wealth of experience in the marketing production services industry, offering comprehensive services including TV, Print, Packaging, and Digital production. Expertise encompasses image capture, manipulation, creation, artwork for packaging and printing, visual merchandising, and digital production. Instrumental in delivering exceptional value to both local and global clients. Co-founder of Hogarth GSG, contributing to winning new customers like Novartis Consumer Health and Pfizer, and managing all marketing implementation across various platforms.
In addition, I was a Co-founder of Hogarth GSG and helped to win new customers like Novartis Consumer Health and Pfizer, de-coupling them from their global agency network and then managing all the marketing implementation across TVC, print, digital, and language transcreation.