Jana Bolland

• Leadership - Directed a cross-functional team responsible for the web development, UX design, and content strategy of UCLA Extension’s high-traffic e-commerce website
• Web Strategy - Orchestrated a comprehensive website redesign project, including a complete overhaul of site architecture, user journeys, and design systems, for a Q4 2025 launch.
• Analytics - Leveraged data, insights, and market research to develop and refine digital strategy to meet evolving business and user needs.
• Site Optimization - Elevated site performance and accessibility by actively managing SEO and ADA initiatives.
• Operational Oversight - Instituted clear policies and protocols for content updates and site maintenance to ensure consistency and efficiency.
• Stakeholder Communication - Adept at translating technical concepts to non-technical people, and leading leadership through strategy planning.

• Strategy Alignment- Worked with executive leadership and program owners to transform business strategies into successful digital initiatives.
• CMS Design - Designed and built intuitive, visually engaging content layouts in the CMS.
• Strategic Messaging - Copyedited content to improve SEO, engagement and conversion.
• Cross-functional Collaboration - Partnered with marketing, creative, tech and operations teams to support new initiatives and product launches
• Site Management - Managed day-to-day operations and upkeep of site.

• Marketing Leadership - Led the integrated marketing team in the planning and execution of performance-driven media plans and customer acquisition strategies for a wide range of continuing education programs.
• Operational Oversight - Developed new systems and processes to help guide the team in planning and execution.
• Team Development - Created opportunities to teach, train and broaden the team's skillset to think more strategically about the audience, messaging for the consumer journey, and optimizing for conversion.
• Project Management - Led an organization-wide content development project for a website redesign, which launched Q3 2018.

• Integrated Marketing - Built and managed multi-channel product marketing campaigns across both digital and traditional media, including paid search, social, display, email, OOH, radio and print.
• Website Redesign - In collaboration with a digital agency, led stakeholders through stages of discovery, wireframing, visual design and development sprints.

• Marketing Strategy - Led the creation and execution of annual marketing plans to increase revenue, fan engagement and brand visibility. Responsible for budget oversight, timelines, go to market strategies, promotions and advertising.
• Art Direction - Oversaw creative development of annual branding campaign. Guided graphic designers in creation of ads for digital, print and OOH. Directed photo & video shoots.
• Digital Strategy - Built and executed digital marketing campaigns, maintained overall program schedules, managed media buys, tracked performance and analytics, tested and optimized for KPIs.
• Vendor Management - Vetted, procured and managed 3rd party vendors.
• Event Production - Executive produced live games and large-scale fan events.

• Product Marketing - Spearheaded student-marketing initiatives for football and basketball ticket sales and game attendance. Package sales increased every year under my supervision, a 130% increase over a four-year period.
• Brand Marketing - Created and executed annual marketing plan for the nationally renowned UCLA women's gymnastics program, focused on brand development, promotion and community outreach.
• Strategic Partnerships - Negotiated annual trade contracts with local media and oversaw contract fulfillment.
• Sales Director – Trained and lead a 10-person student telemarketing staff. Football and basketball ticket sales revenues generated by this office doubled in the first year and set record-breaking revenue in my second year.

Guided clients through the financial aid process, resulting in reduced out-of-pocket college expenses.

Managed sales and marketing of the team’s group event business. Achieved record-setting increases in event revenue and ticket sales for three consecutive seasons.