Summary
Overview
Work History
Education
Skills
SKILLS
Affiliations
Certification
Timeline
Generic

Jana Glowatz

Boca Raton,FL

Summary

Licensed Florida Real Estate Sales Associate with over 15 years of PR, marketing, advertising, and brand strategy experience, including two years in real estate new development. Adept at collaborating with sales teams, developers, and executives. Proven track record in coordinating multi-channel campaigns, managing high-profile events, liaising with developers and sales teams, and overseeing creative deliverables across all platforms. Team player and creative storyteller who thrives in a dynamic environment.

Overview

23
23
years of professional experience
1
1
Certification

Work History

New Development Office & Marketing Manager

ALINA Residences
06.2023 - Current
  • Manage marketing collateral for luxury residential development
  • Support Sales Director and assist with onboarding, training, and ongoing support for real estate agents.
  • Act as key liaison between sales, developer, and DEDM Marketing teams
  • Deliver weekly reporting, appointment tracking, and sales metrics to developers and executive leadership.
  • Coordinate event logistics for open houses, on-site activations, and industry networking events.

Founder & CEO

Jana Public Relations LLC
08.2013 - 05.2023
  • Founded and operated a full-service boutique PR agency
  • Developed and executed integrated PR campaigns that led to consistent client coverage in top-tier media outlets across national and regional outlets, including TV, digital, and print.
  • Delivered high-impact PR campaigns, influencer partnerships, and brand events tailored to client goals and budgets.
  • Cultivated long-term media relationships with editors, stylists, influencers, and talent reps.
  • Negotiated contracts, onboarded clients, and oversaw all account deliverables.
  • Wrote press releases, media alerts, and pitches tailored to editorial calendars and media trends.
  • Supervised multiple accounts while maintaining exceptional client satisfaction and media performance
  • Secured sponsorships and negotiated celebrity/influencer collaborations.
  • Organized and produced high-impact events and activations at NYFW, Miami Swim Week, Art Basel.
  • Oversaw client social media campaigns, influencer partnerships, and brand collaborations.
  • Directed creative content and branding for client campaigns, including photoshoots, activations, and partnerships.

Director

Bella Public Relations Inc.
01.2012 - 07.2013
  • Managed day-to-day account activities and led strategic planning for clients in fashion, beauty, and lifestyle.
  • Led media outreach efforts securing top-tier editorial, celebrity, and event-based coverage.
  • Collaborated with fashion week partners, celebrity stylists, and press to build brand alignment.
  • Secured national and regional media placements across TV, print, and digital platforms.
  • Developed media lists, editorial calendars, and custom pitches for top-tier media outlets.
  • Maintained and grew media relationships and acted as the primary press contact for clients.
  • Collaborated with celebrity reps to coordinate placements and endorsements.
  • Oversaw client accounts and strategy execution, maintaining high satisfaction and visibility.
  • Created campaign metrics and tracked coverage to assess and report on PR effectiveness.

In-House Publicist

Singer22 / Singer22.com Boutique
08.2010 - 01.2012
  • Oversaw PR, social media strategy, and influencer outreach for a major fashion e-commerce boutique.
  • Built and managed a national street team for content generation and event coverage.
  • Wrote and managed editorial content for blog “The Daily Post” including interviews and trend reports.
  • Organized high-profile fashion events, in-store activations, and a national TV segment with E! News.
  • Booked photographers, stylists, talent, and managed all creative direction for campaigns and lookbooks.

PR/Marketing/Event Planning Assistant

The Saxton Group Ltd.
03.2010 - 07.2010
  • Supported elite social events including NYC galas, luncheons, and Palm Beach society parties.
  • Drafted press materials and pitch letters for client events and fundraisers.
  • Handled event logistics including press check-in, step-and-repeats, VIP guest lists, and charity coordination.
  • Maintained relationships with high-profile clients and assisted with media placement tracking.

Brand Liaison Manager

Century 21 Real Estate
03.2009 - 03.2010
  • Created marketing materials and brand strategy for high-end listings.
  • Advised management on creative real estate branding and demographic alignment.
  • Produced open house brochures, e-flyers, and promotional materials for agents and listings.

Sales & Marketing Manager / Real Estate Agent

Manhattan Apartments Inc.
09.2002 - 02.2009
  • Promoted from assistant to head of new development marketing.
  • Managed sales listings department, supported over 20 agents, and hired new interns and staff.
  • Coordinated listings, advertising, events, and agent training.
  • Developed brochures, sales presentations, and branding for new development listings.
  • Designed and managed company website, email flyers and ad placements.
  • Organized launch events, open houses, and corporate training sessions.
  • Represented firm at REBNY events and built industry-wide partnerships.
  • Managed relationships with media outlets like The Real Deal and NYT Real Estate.

Education

Certificate - Public Relations & Event Planning

Fashion Institute of Technology
New York, NY
01.2010

B.A. - English, Education & Psychology

University at Albany, SUNY
Albany, NY
01.2002

Skills

  • New Development Marketing
  • Real Estate & Luxury Branding
  • Social Media & Digital Content Strategy
  • Event Planning & Activation Management
  • PR & Influencer Strategy
  • Campaign Development & Execution
  • Email Campaigns & Newsletters
  • Vendor & Agency Oversight
  • Brand Storytelling & Creative Direction
  • Copywriting, Editing & Graphic Design
  • Administrative & Operational Support
  • MS Office Suite

SKILLS

  • BuilderCMS
  • MLS
  • Cision, Muckrack, Meltwater
  • PR Newswire
  • CRM
  • All Social Media Platforms
  • Graphic & Website Design
  • Canva
  • Adobe Creative
  • Copywriting & Editing
  • MS Office Suite

Affiliations

Sigma Delta Tau National Sorority

Certification

Licensed Real Estate Sales Associate – State of Florida

Timeline

New Development Office & Marketing Manager

ALINA Residences
06.2023 - Current

Founder & CEO

Jana Public Relations LLC
08.2013 - 05.2023

Director

Bella Public Relations Inc.
01.2012 - 07.2013

In-House Publicist

Singer22 / Singer22.com Boutique
08.2010 - 01.2012

PR/Marketing/Event Planning Assistant

The Saxton Group Ltd.
03.2010 - 07.2010

Brand Liaison Manager

Century 21 Real Estate
03.2009 - 03.2010

Sales & Marketing Manager / Real Estate Agent

Manhattan Apartments Inc.
09.2002 - 02.2009

B.A. - English, Education & Psychology

University at Albany, SUNY

Certificate - Public Relations & Event Planning

Fashion Institute of Technology

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