Photoshop
Jana Purcell
Graphic Design And Marketing
East Peoria,IL
Summary
Experienced Graphic Artist, Designer, Marketing Specialist bringing proven years of experience applying technical and creative abilities to diverse customer projects. Highly effective at collaborating with artistic, project, production and administrative leadership to complete tasks according to budget and schedule goals. Fluent in Adobe Creative Suite and Microsoft Office. Efficient on both MAC and PC platforms. Creative professional driven by high standards and results-oriented mindset. Skilled in conceptualizing and executing innovative campaigns, with strong focus on team collaboration and adapting to evolving project needs. Proven ability to lead cross-functional teams, combining strategic vision with practical design skills to deliver impactful outcomes. Reliable and adaptable, excelling in environments that demand creativity and precision.
Overview
25
25
years of professional experience
2
2
Certifications
Work History
Graphic Design/Advertising Manager
Par-A-Dice Hotel Casino
East Peoria, IL
- Working Manager for an internal agency.
- Hired and oversaw a team of 2-3 graphic designers while also generating a large portion of the work for umbrella Corporation (BoydGaming).
- Employed design fundamentals when selecting typography, composition, layout and color in design work.
- Developed creative design for marketing packages, including print materials, brochures, banners and signs.
- Researched trends and projected changes in the gaming industry order to capitalize on emerging opportunities.
- Coordinated, created and scheduled content, designs and periodic updates to company website.
- Generated annual budget forecasting information for executive and corporate reports.
- Vendor relations obtaining print quotes maintaining cost efficient quotes for budgeting purposes and ensuring quality products.
- Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
- Maintained excellent attendance record, consistently arriving to work on time.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Exceeded goals through effective task prioritization and great work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Engaged audiences with upbeat, fresh videos and posts, capitalizing on current trends to create highly shared content.
- Managed day-to-day functions of promotion and marketing departments.
Marketing Manager and Creative Designer
TOCICO
New York
01.2015 - Current
- Designed graphics for websites, logos and promotions for marketing purposes.
- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
- Incorporated SEO techniques to verify maximal site exposure to search engine robots and crawlers.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Attended Technical and Conference committee meetings to propose, discuss and advance profit flow and project management implementing new ideas and tecniques.
- Achieved under-budget and on-time project management to adhere to project goals.
Creative Director
Alignable Marketing
, Remote
01.2014 - Current
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Developed high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.
- Negotiated contracts with stylists and photographers to organize photo shoots.
- Recruited, hired and trained top candidates with eye for performance.
- Oversaw, guided and coached designers and art directors.
- Oversaw full teams of writers, artists, designers and project managers.
- Preserved branding standards of assigned accounts.
- Carefully prepared all design layouts into prepress files for offset, web and digital printing.
- Worked with clients to gather and define requirements, establish scopes and managing project milestones.
- Contributed design ideas in early planning stages with customers and project managers.
- Designed website layouts, templates and unique branded looks.
- Developed creative design for marketing packages, including print materials, brochures, banners and signs.
- Collaborated with advertising, production, online marketing and management teams to perfectly time campaigns across platforms.
- Wrote social media content to increase engagement with customers.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Utilized SEO best practices to increase social media program's visibility and organic growth.
- Wrote succinct, accurate, intelligent, and creative copy to drive traffic to brand websites.
Education
Associate of Science - Graphic Design & Fine Arts
Illinois Central College
East Peoria, ILBachelor of Science - Graphic Design & Multi Media
Bradley University
Peoria, ILSkills
All Adobe Suite
Microsoft Office
MAC & PC Platform Knowledge
AdvertisingAnimationAutomationBusiness development
Conference management
Client management
ContractsCRMExcellent customer service
Data managementDirect marketing
Event managementGraphic DesignIllustration & Logos
Leadership TrainingCreative Director
Marketing strategiesMarketing plansMarketing materialsAll Microsoft Products
Multi-MediaNegotiationNewslettersNewspaperPositioningPrepress & bidding
PresentationsPress releasesProject management
Promotions
PublicationsAttention to detail & proofing
Video editingWebsite design & management
P&L management
Campaign management
Marketing and advertising
Product development
Excellent work ethic
Troubleshooting
Customer service
Staff Management
Strategic Planning
Client communication
Market Positioning
Public and Media Relations
Budgeting and Allocation
Market Analysis
Brand development
Graphic Design Manager
Social media marketing
Certification
Leadership Training and Mentorship Classes.
Additional Information
My portfolio is available at https://www.purcellgraphicsmarketing.com
Software
Illustrator
Indesign
Premiere
After Effects
Dreamweaver
Word
Power Point
Excel
Keynote
Lightroom
Adobe Acrobat Pro
Timeline
Marketing Manager and Creative Designer
TOCICO
01.2015 - Current
Creative Director
Alignable Marketing
01.2014 - Current
Associate of Science - Graphic Design & Fine Arts
Illinois Central College
Bachelor of Science - Graphic Design & Multi Media
Bradley University
Graphic Design/Advertising Manager
Par-A-Dice Hotel Casino