Summary
Overview
Work History
Education
Skills
Athletic Achievements - Squash
Certification
Languages
Timeline
Generic

Jana Shiha

New York

Summary

Dynamic and driven marketing and media professional with a strong background in brand development, integrated marketing campaigns, and digital media. Leveraging the discipline, leadership, and results-oriented mindset developed through a career competing at the highest international level as a professional squash athlete, I bring a unique competitive edge to fast-paced marketing environments. Skilled in audience targeting, campaign execution, creative storytelling, and performance analysis, I excel at delivering impactful media solutions that enhance brand visibility and exceed business objectives.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Assistant Professional

Open Squash
05.2023 - Current
  • Designed and led a comprehensive 16-week squash training program for Chapin and Packer school athletes, enhancing player performance and engagement.
  • Oversaw front desk operations during high-traffic events, including a US Squash Silver Tournament, ensuring smooth logistics and participant satisfaction.
  • Coordinated logistics and communications for the “Battle of the Boroughs” tournament, supporting event planning and team coordination.
  • Managed pro shop retail operations, optimized inventory tracking, and improved sales performance through customer engagement.

Marketing Executive

GV Developments
01.2022 - 02.2023
  • Built and nurtured strategic partnerships with media agencies, vendors, and collaborators to execute 360-degree marketing campaigns that drove brand visibility and engagement.
  • Maintained consistent brand messaging and visual identity across all media touchpoints, including digital, print, and experiential activations, ensuring alignment with marketing objectives.
  • Curated and managed multi-platform content calendars in collaboration with creative teams, optimizing social media strategy to boost follower growth and audience interaction.
  • Conducted market research and competitor analysis to identify trends, consumer behavior insights, and opportunities for growth.
  • Developed and presented data-driven marketing reports to evaluate campaign KPIs, marketing ROIs, optimize content performance, and inform future media planning and budgeting.
  • Led brand refresh initiatives, including tone of voice, creative assets, and visual direction, to align with evolving marketing and communications strategies.
  • Designed and compiled professional client-facing portfolios and pitch decks, effectively showcasing campaign case studies, brand stories, and media deliverables.
  • Participated in strategic marketing brainstorms, contributing innovative ideas and digital campaign concepts to enhance audience engagement and lead generation.
  • Executed on-ground activations and experiential marketing events, overseeing logistics, partner coordination, and post-event follow-ups to maximize media exposure and audience engagement.

Business Development Executive

GV Developments
01.2021 - 01.2022
  • Led strategic meetings with the chairman and external partners, providing updates on project pipelines and identifying new business opportunities including Tarboul Industrial City project.
  • Created in-depth feasibility studies and financial cash flow projections, supporting investment decision-making across multiple real estate projects (i.e Tarboul).
  • Represented the company in government-led collaborations (Tarboul), taking on key roles in strategic initiatives and public-private partnerships.
  • Conducted cross-departmental consultations to streamline communication and align business development objectives with company-wide goals (for all projects).
  • Collaborated with the marketing and sales teams to align business strategies with promotional campaigns, ensuring cohesive messaging and strengthened market reach.

Education

Bachelor of Arts - Integrated Marketing Communication (IMC)

The American University in Cairo
Cairo, Egypt
12-2022

Skills

  • Brand Development & Identity Design
  • Marketing Strategy & Campaign Planning
  • Event Planning & Coordination
  • Content Creation & Social Media Management
  • Market Research & Competitive Analysis
  • Team Leadership & Management
  • Client & Stakeholder Communication
  • Cross-functional Team Collaboration
  • Presentation & Reporting Skills
  • Project Portfolio Creation & Curation
  • Advanced Microsoft Office
  • Time Management

Athletic Achievements - Squash

• Winner of the 2019 World Junior Open, representing Egypt.
• Winner of the 2020 British Junior Open, one of the sport’s most prestigious junior titles.
• Gold Medalist at the 2022 FISU World University Teams Championship.
• Gold Medalist at the 2018 Youth Olympic Games, making history as the first and only female Egyptian, African, and Middle Eastern winner in Squash.
• Achieved a career-high world ranking of No. 30 on the Professional Women’s Tour (PSA).
• Winner of 4 PSA titles, competing in elite international tournaments.
• Longstanding member of the Egyptian National Team, contributing to Egypt’s global squash dominance.

Certification

  • AUC’s School of Continuing Education Leadership Course.
  • Google Analytics for Beginners.

Languages

Arabic
Native or Bilingual
English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working

Timeline

Assistant Professional

Open Squash
05.2023 - Current

Marketing Executive

GV Developments
01.2022 - 02.2023

Business Development Executive

GV Developments
01.2021 - 01.2022

Bachelor of Arts - Integrated Marketing Communication (IMC)

The American University in Cairo

Similar Profiles

CREATE PROFILE