Janae K. Johnson
Summary
Creative storyteller with demonstrated aptitude for developing innovative marketing strategies, effectively leveraging the power of social media platforms. Skilled in creating new campaigns, conducting market research, designing original, and compiling impactful digital content. Impressive knowledge of marketing software programs and tools with natural savvy for digital technology. Excellent verbal and written communication skills with attention to client service and proven ability to collaborate with teammates at all levels. A media content enthusiast seeking a challenging and rewarding career experience.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Manager, Innovation Lab
Vassar College
08.2021 - Current
- Deploying social media and content strategies to promote the Lab's innovative digital solutions available to aid and advance studies in all disciplines
- Managing social media accounts, including Instagram, TikTok, and YouTube; Grew social media following by over 8%
- Designing social media posts and campaigns using a variety of software solutions such as Illustrator, Photoshop, and Canva
- Communicating with clients regarding available lab technology solutions to meet their needs
- Creating promotional and educational content for faculty and students attending workshops, classes, and other Lab events
- Was selected to present Lab solutions to Vassar's President and, as a result, was featured in an episode of 'This is Vassar'
Apprentice Marketing
Heathwood Hall Episcopal School
03.2021 - 03.2021
- Executed marketing-related projects during a week-long ‘Winterim' led by the independent school's Marketing Director
- Photographed subjects engaged in various activities across the lower, middle, and upper schools
- Created a promotional video compilation of event photos and other digital content
- Maintained social media sites, editing, uploading, and removing content, as needed
Marketing and Communications Intern, Accelerate Program
IBM
06.2022 - 07.2022
- Company Overview: IBM is a multinational technology and consulting company
- Selected to participate in IBM's acclaimed Accelerate Program with a 7% acceptance rate
- Successfully completed the Marketing and Communications track with focus on applying creativity and adopting a data-driven mindset in telling stories that resonate with audiences and drive business results
- Led by IBM Industry leaders, collaborated with college students to design marketing campaigns over an eight-week period
- Learned and utilized the fundamentals of product marketing, storytelling, and communications in a corporate environment
Education
Bachelor of Arts - Media Studies
Vassar College
Poughkeepsie, NY05.2025
Vassar College Study Abroad
Goldsmiths, University of London
London, UK09.2023
Advertising
Savannah College of Art and Design (SCAD)
06.2020
Skills
- Graphic Design
- Illustrator
- Photoshop
- Canva
- Social Media Marketing
- TikTok
- YouTube
- Microsoft Office Suite
- Communication
Certification
IBM Accelerate Program, Marketing and Communications Badge, 07/01/22
Other Skills
Graphic Design (Illustrator, Photoshop, Canva), Social Media (Instagram, TikTok, YouTube), Microsoft Office Suite, Intermediate French, True
Timeline
Marketing and Communications Intern, Accelerate Program
IBM
06.2022 - 07.2022
Media Manager, Innovation Lab
Vassar College
08.2021 - Current
Apprentice Marketing
Heathwood Hall Episcopal School
03.2021 - 03.2021
Advertising
Savannah College of Art and Design (SCAD)
IBM Accelerate Program, Marketing and Communications Badge, 07/01/22
Bachelor of Arts - Media Studies
Vassar College
Vassar College Study Abroad
Goldsmiths, University of London
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