Jane Ebel-Leverenz
Rochester,NY
Summary
Highly-motivated Affiliate Marketing Manager with talent for creating interpersonal connections and maintaining a positive work environment. Strong work ethic, adaptability, and exceptional interpersonal skills. Communicative and team-oriented. Seeking opportunities to further expand skills while facilitating company growth.
Overview
4
4
years of professional experience
Work History
Sr Affiliate Marketing Manager
Hero Brands
Orlando, Florida
08.2023 - Current
- Strategically identify, recruit, and nurture relationships with high-potential affiliates, expanding the brands reach and effectiveness.
- Develop and implement innovative strategies to incentivize and reward both existing and potential affiliates, driving increased engagement and loyalty.
- Continuously update and refine industry knowledge to apply best practices in effective affiliate management.
- Collaborate seamlessly with product management and customer service teams to ensure an exceptional user experience across all channels.
- Proactively monitor affiliate performance, offering expert guidance to optimize outcomes and ensure alignment with best practices.
- Lead targeted outreach campaigns to strengthen and maintain strong relationships with current partners.
- Attend industry events to cultivate and solidify affiliate relationships while identifying new growth opportunities.
- Analyze data related to affiliate activities to identify trends and opportunities for improvement.
Jr Affiliate Marketing Manager
AllGood
Denver, CO
11.2022 - 04.2023
- Collaborated with sales team members to consistently exceed group targets, contributing to overall team success.
- Cultivated strong, trusting relationships with customers through personalized interactions, enhancing customer satisfaction and loyalty.
- Conducted customer feedback interviews to gather valuable insights, shaping impactful marketing materials.
- Led the coordination of affiliate, referral, and social media outreach, driving brand awareness and attracting new affiliates.
- Streamlined data organization to enable efficient analysis and clear communication of key findings, supporting informed decision-making.
Affiliate Marketing Manager
Peak Health Transformations, LLC
Rochester, New York
12.2021 - 11.2022
- Spearheaded the development of a third-party marketing program, driving new growth opportunities.
- Crafted and executed comprehensive communication plans for affiliates, enhancing collaboration and engagement.
- Actively networked with industry professionals through Traffic Tribe meetings and East 5th Avenue, building valuable connections within direct response communities.
- Implemented updated marketing strategies to boost brand exposure, increase customer traffic, and drive sales, including the creation and management of a dynamic Facebook group.
- Engaged with social media followers to promote products and events, fostering a vibrant online community.
- Led the creation and execution of diverse marketing content, including videos, social media posts, and newsletters, to support brand messaging.
- Collaborated with subject matter experts and marketing team members to produce high-quality marketing materials and engaging social media content.
- Contributed creatively to the development of brand content, enhancing identity and deepening audience engagement.
- Developed and coordinated blog and email content to align with and support broader marketing strategies.
- Partnered closely with senior management to implement strategic communications and marketing initiatives, ensuring alignment with overall business goals.
General Manager
Boxcar Donuts LLC
Rochester, NY
05.2020 - 11.2021
- Directed social media and digital marketing strategies to drive brand growth, enhance guest retention, and support revenue-focused initiatives.
- Developed and managed a monthly content calendar to ensure consistent and strategic online presence across multiple platforms.
- Created and curated engaging social media content to captivate audiences and boost sales.
- Actively engaged with the online community, responding to comments and fostering positive interactions.
- Monitored brand reputation on social media, effectively addressing and resolving negative feedback.
- Built and nurtured long-term customer relationships through proactive account management, ensuring loyalty and satisfaction.
- Designed and implemented sales and service strategies to optimize revenue and retention.
- Trained employees on key duties, policies, and procedures, ensuring alignment with organizational standards.
- Recruited, interviewed, and hired top talent for open positions, strengthening the team.
- Conducted employee evaluations, providing constructive feedback to enhance performance and drive professional growth.
Skills
- Relationship Building
- Conflict Resolution
- Cross-departmental Alignment
- Verbal and Written Communication
- Time Management
- Strategic Marketing
- Brand Development
- Business Relationship Management
References
References available upon request.
Timeline
Sr Affiliate Marketing Manager
Hero Brands
08.2023 - Current
Jr Affiliate Marketing Manager
AllGood
11.2022 - 04.2023
Affiliate Marketing Manager
Peak Health Transformations, LLC
12.2021 - 11.2022
General Manager
Boxcar Donuts LLC
05.2020 - 11.2021
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