Overview
Work History
Education
Skills
Timeline
Generic

Jane Haffer

Denver,CO

Overview

6
6
years of professional experience

Work History

Innovation Strategy Lead

Ebco Trends
06.2023 - Current
  • Anchored at the intersection of new business development, strategy, and account management, propelling Ebco's growth and managing a $9M sales pipeline.
  • Led the sales process, from introducing Ebco to potential clients to crafting solutions addressing their challenges, while liaising with operations, delivery, and design teams for strategic alignment.
  • Championed growth by upselling services to existing clients and consistently collaborated with leadership, directly reporting to the CEO.

Strategist

Ebco Trends
01.2022 - 05.2023
  • Synthesized trends and insights across sectors, including healthcare and CPG, pinpointing innovation opportunities, filling product pipelines, and enabling expansion into new adjacencies.
  • Provided strategic guidance on partnerships, business models, and identified growth areas in new markets and segments.

Client Insights Analyst

Information Resources, Inc. (IRI)
02.2021 - Current
  • Part of on-site team conducting research for a major CPG manufacturer, merging custom and third-party data to pinpoint business shifts.
  • Assisted in creating ad hoc surveys and translated quantitative data into clear, engaging reports for Leadership.

Research Specialist, Digital Performance Benchmarking

Gartner
07.2019 - 12.2020
  • Oversaw the full research lifecycle, from methodology refinement to presentation, synthesizing insights across digital platforms to drive brand performance.
  • Analyzed vast datasets of 1,500+ data points across 100-150 brands, providing industry benchmarking and insights on emerging trends.

Enterprise Sales and Account Management Intern

Outbrain
06.2018 - 08.2018
  • Supported content marketing campaigns for Fortune 500 clients
  • Assisted in the development, design, and preparation of sales materials for prospective clients.

Intern

Vanderbilt's Business Accelerator
06.2017 - 08.2017
  • Completed over 60 hours of MBA level coursework, coupled with 5+ external micro-consulting projects.

Education

Bachelor of Arts - AnthropologyGovernment

Hamilton College
Clinton, NY
05.2019

Skills

    Certifications:

  • Google's Fundamentals of Digital Marketing Certification
  • Amazon Advertising Certification

    • Digital Marketing & SEO:

  • Google SEO/SEM Strategy
  • Google Adwords
  • Google Trends

    • Analytics & Data Tools:

  • Path to Purchase Analysis
  • SEMrush
  • SimilarWeb
  • SPSS
  • Tableau

    • Platform & Monitoring Tools:

  • Catchpoint
  • Pathmatics
  • Periscope
  • Salesforce
  • Traackr
  • Unmetric

    • Office & Presentation Tools:

  • Google Sheets/Slides
  • MS Excel
  • MS PowerPoint

    • Research & Data Extraction:

  • Importio
  • Rakuten

    • Survey & Feedback:

  • Qualtrics

Timeline

Innovation Strategy Lead

Ebco Trends
06.2023 - Current

Strategist

Ebco Trends
01.2022 - 05.2023

Client Insights Analyst

Information Resources, Inc. (IRI)
02.2021 - Current

Research Specialist, Digital Performance Benchmarking

Gartner
07.2019 - 12.2020

Enterprise Sales and Account Management Intern

Outbrain
06.2018 - 08.2018

Intern

Vanderbilt's Business Accelerator
06.2017 - 08.2017

Bachelor of Arts - AnthropologyGovernment

Hamilton College

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Jane Haffer