Jane Haugen

- Drive customer retention and brand loyalty by executing compelling trade and field marketing programs.

-Organize promotional initiatives such as product launches, sampling events, and community activations to enhance brand visibility.

- Build and maintain relationships with local event venues, retailers, and influencers to support co-branded marketing opportunities.

- Maintain retailer marketing calendars and internal trackers to monitor activations and share updates across the organization.

-Coordinate with the marketing team to manage shipments of coupons, swag, and point-of-sale materials.

- Oversee POS and swag inventory for DSD network — monitor levels, re-order as needed, and ensure storage is well-managed.

- Support internal meeting planning, recap documentation, and follow-up coordination.

• Responsible for driving Mela sales, distribution, and engagement in retail and on-premise accounts throughout New Jersey
• Grew presence in key accounts such as 7 Eleven, Wegmans, and ShopRite (all banners)
• Visit top accounts monthly to ensure proper stock, rotation, POS and merchandising of Mela brands.
• Coordinate demos for accounts to support sales and visibility.
• Engage with store managers and franchisees to drive passion behind products, educate them of attributes, and how to merchandise in their store.
• Made case deals to drive volume in each account.
• Educate DSD partners and Broadliners of brand and strengths to benefit their market, attended GSM’s and attended work withs twice per week.
• Work with marketing team regularly to ensure DSD partners have POS material, shippers, and sell sheets for team to use out in field.
• Achieving KPIs monthly. Ex) Current assignment is to achieve 700 PODs in 2025= 58 PODs per month. Exceeding goal in every month of 2025. January, 78 PODs achieved. February, 101 PODs achieved. March,115 PODs achieved. April, 103 PODs achieved.

• Responsible for new placements, volume growth with existing accounts, and education of product within Ocean, Monmouth, Middlesex, Somerset, Hunterdon, and Warren Counties
• Focused on top performing accounts once per month, minimum, while growing least performing accounts and routes by distributor rep
• Visit 48 accounts per week on average, off and on premise, with sell sheets of core brands and seasonals, signage, samples, and swag.
• Submitted daily activity into sales management application, KARMA/ VIP/iDig, including case commitments.
• Submitted route with details and target opportunities on a weekly basis for two weeks out and pre planned sales activities in a now, next, later fashion.
• Knowledge of beers and how we relate to the current market, based on ABV, styles, and flavor profiles.
• Worked festivals, attended GSMs and ride-alongs with distributor sales reps and regional managers monthly.
• Maintained a reference list of accounts and contact list, updated weekly.
• Merchandises products on shelves and case stackers and achieved cooler improvements, including signage and price cards.

• Met with decision makers of accounts and prepared presentations and educated product offerings based on an account’s needs.
• A/R management
• Managed pre-orders and setting up new items into inventory by anticipating customer usage.
• Built relationships with vendors by going into the market together.
• Participated in industry shows to expose existing accounts to new products and build relationships with prospects.
• Cold called, cultivated, and secured new customer relationships.
• Demonstrated increased placements, order frequency of clients, overall revenue increases, and margin increase.
• Researched competitor activities to gain an advantage in the marketplace.
• Experience in building and maintaining relationships with supermarket chains, franchised coffee shops, fine dining restaurants, cafes, specialty food markets, and private manufacturers.

• Successfully opened second location, Sickles Red Bank, in August 2020
• Maintained clean and organized sales floor to meet visual and operational standards.
• Product expertise in artisanal cheese, charcuterie, smoked and cured seafood, condiments, and items in the specialty food category.
• Demonstrated great customer service by greeting, educating, and assisting with clients on the sales floor.
• Hired and trained staff by teaching the best practices, such as cross-selling, reviewing department procedures and promotions, and offered opportunities to gain experience and learn new skills.
• Networked and negotiated with distributors and directly with producers.
• Planned inventory counts and resolution.
• Analyzed sales data to forecast future needs, product availability in each store, evaluate losses, meet financial goals, and to influence merchandising needs per season.
• Planned and fulfilled catering and production schedules.
• Planned promotions bi-weekly based on top sellers, high margin potential, and seasonality.
• Provided marketing material such as photography and literature.