Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Interests
Timeline
Generic

Jane I. Broadbent

Midlothian,VA

Summary

Strategist with a passion for ideas, integration and simplicity. Strive to understand what engages certain groups of individuals, easily communicate complex ideas, find connections between differing ideas and disciplines, and inspire thoughts and actions. A team player who believes that the key to collaboration lies in trust, fearlessness and humility.

Experienced with market analysis, creative strategy development, and project management. Utilizes analytical skills and innovative thinking to drive brand growth. Strong understanding of consumer behavior and effective communication techniques.

Professional with strong experience in brand management, ready to make significant impact. Excellent at collaborating within teams to drive successful outcomes. Skilled in market analysis, strategic planning, and creative campaign development. Reliable and adaptable, consistently meeting evolving needs with results-focused approach.

Diligent [Desired Position] with background in brand management. Demonstrated ability to contribute to successful marketing campaigns and product launches. Proven track record in utilizing creative strategies and market research to enhance brand visibility.

Brand management professional with solid foundation in developing and executing marketing strategies. Known for delivering impactful branding campaigns and fostering team collaboration to achieve business goals. Reliable and adaptable, consistently meeting evolving needs of projects.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Brand Management Intern

Genworth Financial
01.2007
  • Assessed market positioning of Long-Term Care Insurance product line. Presented to department.

Freelance Brand Strategist

Plain Jane Communications, LLC
01.2012 - Current
  • Manage and assist clients with marketing activities including: qualitative and quantitative consumer research, ethnographies, facilitation, service refinement, competitive analysis, brand positioning, creative briefs, website development and content, social media strategy, and strategic marketing activities.
  • Agencies have included: Authentic, Barber Martin Agency, Brand Federation, Dotted Line, Good Run Research, ND&P, Siddall, SIR, The Mom Complex, The Martin Agency, and Vance.
  • Clients have included: Amtrak, Blue Bunny Ice Cream, Bon Secours, ChildFund, Discover Card, Girl Scouts of the Commonwealth of Virginia, HCA, KHS Holdings, Markel, Richmond SPCA, Sparkle Paper Towels, sweetFrog, Tech Knowledge Associates, The Innovation Lab, Tricycle, Turnkey, Universal Fibers, Virginia Lottery, Virginia Women’s Center, YWCA, and Walmart.

Strategy Director

Marketing Architects
09.2022 - 09.2025
  • Developed strategic frameworks to enhance organizational performance and drive long-term growth.
  • Led cross-functional teams to align business objectives with strategic initiatives, ensuring cohesive execution.
  • Analyzed market trends and competitor strategies to inform decision-making and identify new opportunities.
  • Facilitated executive workshops to foster collaboration and generate innovative solutions for complex challenges.
  • Established key performance indicators to measure success of strategic plans and make data-driven adjustments.
  • Cultivated relationships with stakeholders to support strategic vision and enhance organizational alignment.
  • Drove continuous improvement efforts through process optimization and implementation of best practices across departments.
  • Developed robust business strategies by conducting comprehensive market analysis and evaluating competitor capabilities.
  • Enhanced customer experience by analyzing feedback data and implementing targeted service enhancements, resulting in increased loyalty and retention rates.
  • Delivered sustainable results by fostering a culture of continuous improvement and performance excellence throughout the organization.
  • Optimized company growth by identifying emerging trends and formulating innovative approaches to capitalize on opportunities.
  • Strengthened company brand positioning through the development of compelling marketing campaigns and promotional materials that resonated with target audiences.
  • Played a pivotal role in strategic planning sessions, contributing valuable insights and perspectives that shaped the future direction of the organization.

Senior Strategist

Barber Martin Agency
01.2017 - 01.2018
  • Turned consumer insights into impactful implications. Made business cases, shared stories and inspired communications that drove sales. Conducted qualitative and quantitative consumer research, led brand immersion sessions and assisted with new business.

Director of Marketing and Communications

Virginia Eye Institute
01.2007 - 01.2012
  • Developed and implemented marketing strategies for overall Virginia Eye Institute (VEI) brand, including individual service lines, physicians, and multiple office geographies. Analyzed market growth and consumer healthcare trends. Drafted and oversaw annual marketing department budget. Redesigned and maintained VEI digital footprint including website, SEO, SEM, and social media.

Brand Management Intern

Richmond SPCA
01.2007 - 01.2008
  • Segmentation study of donors adoption motivations.

Office Manager

Women’s Health Physical Therapy
01.2003 - 01.2005
  • In addition to office duties, assisted in writing grant for Malawi women’s health initiative preventing cervical cancer.

Education

Masters - Creative Brand Management

VCU Brandcenter
01.2007

BA - Psychology

Eckerd College
01.2003

Skills

  • Cross-functional communication skills
  • Client satisfaction management
  • Research methodology expertise
  • Team collaboration facilitation
  • Project coordination
  • Emotional awareness
  • Customer relationship management
  • Visual communication

Accomplishments

  • Achieved [Result] by introducing [Software] for [Type] tasks.
  • Collaborated with team of [Number] in the development of [Project name].
  • Achieved [Result] by completing [Task] with accuracy and efficiency.
  • Achieved [Result] through effectively helping with [Task].
  • Documented and resolved [Issue] which led to [Results].

Certification

  • [Area of certification], [Company Name] - [Timeframe]

Interests

  • Youth Development Programs
  • Rock Climbing

Timeline

Strategy Director

Marketing Architects
09.2022 - 09.2025

Senior Strategist

Barber Martin Agency
01.2017 - 01.2018

Freelance Brand Strategist

Plain Jane Communications, LLC
01.2012 - Current

Brand Management Intern

Genworth Financial
01.2007

Director of Marketing and Communications

Virginia Eye Institute
01.2007 - 01.2012

Brand Management Intern

Richmond SPCA
01.2007 - 01.2008

Office Manager

Women’s Health Physical Therapy
01.2003 - 01.2005

BA - Psychology

Eckerd College

Masters - Creative Brand Management

VCU Brandcenter
Jane I. Broadbent