Jane Irwin

Lead CNN Digital's Content Systems team, which spans Content Design, Design Systems, Accessibility (and formerly UXR). The team's mission is to drive clarity, consistency, and inclusivity across every aspect of the CNN experience.

• Launched and led the overall program and or CNN's All Access streaming product - 0-1 in 9 months across mobile, responsive web, and CTV platforms.
• Built a robust UXR team and operational model to drive data-informed decisions across missions and teams.
• Established Content Design as a core and critical capability across missions, expanding the team and moving to an embedded team model, engendering an operational process to measure ROI, and cross-mission dependencies
• Lead overall Design System team and strategy, including AI innovation and automation, and design kit expansion across all platforms and surfaces.

• Founding member of CNN Digital's Senior Leadership Team, formed post CNN+, to elevate and transform CNN's digital experience across all surfaces and to build and scale a best-in-class, multi-disciplinary product design team.
• Led the end-to-end user experience and strategic roadmap for CNN's audio and video products across mobile, web, and CTV platforms, including Media Media Management. I simultaneously led the overall CMS platform team on an interim basis.
• Built, scaled, and mentored a best-in-class, multidisciplinary Product Design from the ground up.
• Led every aspect of audio and video product design and strategy across all surfaces and platforms, including mobile app, web, and CTV platforms, as well as Media Management and CMS workflows (I was also the interim head of our Editorial platform team).
• Oversaw the art direction and partnerships for CNN's new slate of podcasts, including Anderson Cooper's All There Is, The Prince Mixtape, Chance Encounters, The James Brown Mystery, and 5 Good Things.
• Drove key strategic initiatives, including CNN's Vertical Video workstream, including 2024's election live feed, and CTV's Magic Wall interactive application (which drove a ~50% spike in traffic).
• Led the art direction and Product Design for CNN's new slate of podcasts, including Anderson Cooper's All There Is.
• Fostered deep partnerships with editorial and cross-functional teams to deliver the best possible outcomes.

• CNN+ launched in March 2022 as a new direct-to-consumer streaming service, providing in-depth live news, on-demand programming, and interactive interviews.
• Hired to lead and build the platform Product Design team for CNN+ across mobile, web, and 10ft.
• Led and built a team of product designers to launch the CNN+ MVP product suite, whilst also establishing design processes to grow and scale the team.
• Partnered closely with cross-functional partners across Growth, Core XP, Design Operations, Development, and Editorial to deliver within an extremely tight, high-pressure timeline.

• Directed large-scale projects, including the redesign of SlingTV's end-to-end user experience across all platforms (mobile, tablet, and CTV devices), including Growth and in-app purchase strategy.
• Built and led a top-performing team of product designers dedicated to innovating user-centered design solutions using UX best practices and data analytics to drive engagement and retention.
• Introduced and promoted the adoption of best practices to govern UI, design systems, and research throughout the organization. Collaborated closely with key stakeholders, including executive leadership, Product Management, Development, and Marketing teams, to ensure the timely delivery of advanced software solutions.
• Directed large-scale projects that enhanced user engagement and retention metrics.

• Hired to lead UX in support of the full product portfolio, with a focus on orchestrating and executing UX design projects to optimize the customer experience. Established and mentored top-performing teams.
• Redesigned the UX for the mobile and browser-based SlingTV applications, engaging in extensive market and user research, and also developed the overall UX strategy. The relaunched SlingMedia Mobile app garnered a 4.5-star rating.
• Led the UX design and strategy for SlingStudio, the company's blue-sky, multi-camera switcher and live streaming product. This included mobile and web applications and the hardware out-of-the-box experience. SlingStudio launched with a 4.7-star rating.
• Recognized with the ES Design Innovation Award in 2013 for Sling Media for the iPad.
• Sling Media Inc. is a former technology company that developed placeshifting mobile, web, and Smart TV solutions for consumers, multiple-system operators, and set-top-box manufacturers.