Experienced and self-motivated Senior Associate with over 3 years of experience in diverse entertainment industries. Strong understanding of an international business model where it involves/requires knowledge of K-Culture and Pop Culture.
Overview
5
5
years of professional experience
Work History
Business and Artist Management Sr. Associate
YG Entertainment
09.2022 - Current
Conducted in-depth research to inform decision-making processes and support strategic planning initiatives for existing and newly debuting artists.
Consistently maintained strong relationships with partners, including labels, media companies, and fashion brands, ensuring clear communication and timely updates on project progress.
Maintained detailed records of all aspects of tour's planning process to ensure smooth operation from start to finish during BLACKPINK BORN PINK WORLD TOUR.
Collaborated with cross-functional teams to create cohesive branding, marketing materials, and promotional campaigns for artists.
Organized and attended industry events for talent and client promotion.
Content Acquisitions and Licensing Coordinator
The Walt Disney Company
08.2021 - Current
Conducted market research on K-Culture/OTT Market Trends in order to evaluate new content from Korea as a content reviewer
Assisted in identifying, analyzing, and recommending new business development opportunities for Disney+
Maintained a database of deals and relevant documentation, including legal papers
Assisted the team in partnering with the international and domestic business affairs, sales, programming, legal, and finance teams to negotiate and execute deals.
Licensing and Marketing Coordinator
LINE FRIENDS INC.
02.2020 - 08.2021
Acted as a liaison with licensees to get relevant contract details confirmed
Worked cross functionally with Hybe in aligning strategic decisions for BT21
Managed contractual documents for licensees, such as new contracts, authorization letters, NDAs, amendments, or renewals in close partnerships with a legal team
Assisted marketing approval process in close partnerships with other cross-functional teams in Korea headquarters
Identified and recruited highly qualified talent/influencers via job boards, and personal networks for marketing needs
Requested/consolidated monthly forecast & quarterly royalty report from licensees and ensure accuracy of the data presented.
Event Assistant
ENTERPLAN INC.
10.2019 - 01.2020
Attended diverse industry events involving multi-pop cultures (K-CON, CES 2020, PGC 2019, etc.) to help clients from Korea to operate their booth on a site and supported them by providing additional sources (e.g., talents) on needs
Developed and updated spreadsheets and databases to track, analyze and report on performance.
Account and Social Media Intern
Hylink Digital Solutions
03.2019 - 08.2019
Assisted the social media and creative team with developing and planning social media strategies/content for international companies
Planned and implemented social media campaigns
Conducted competitive, industry, or client research for presentations, pitches, or industry analysis
Assisted various senior staff in the execution of internal agency projects.
Revised written content material to meet personal standards and to satisfy the needs of clients and publishers.