Jane McDonald
Philadelphia,PA
Summary
Head of Growth Strategy with 10+ years of successful experience in Ecommerce and digital marketing/merchandising across various platforms including Shopify Plus. Recognized consistently for performance excellence and contributions to success across several industries including Beauty, Apparel & Consumer Goods. Strengths in site optimization as well as UX/UI strategy backed by training in GA and A/B Testing platforms.
Overview
11
11
years of professional experience
Work History
Head of Growth Strategy
Noticed Agency
Philadelphia, PA
05.2021 - Current
- Lead, direct and manage the Ecommerce Strategists to develop processes for working with internal and external teams to execute the website vision for our clients.
- Create Ecommerce Audits and Roadmaps for clients to present a high level view of different areas to improve on their site(s) including customer journey insights, site merchandising, navigation, site speed, search, PDPs, Browse, filters, Checkout, app recommendations, Information Architecture and more.
- Identify opportunities and improvement with existing clients’ website funnel to upsell/cross-sell solutions to support consistently meeting and exceeding quarterly and annual net new revenue quotas.
- Served as the Lead Strategist for Wander Beauty site re-platform from Magento to Shopify in order to drive home best practices and cater site usability based on their audience with a focus on RTV.
- Coordinate with the UX/UI Team to give strategic insights and guidelines correlating to ecommerce best practices mixed with Client's needs backed by data in GA and Shopify.
- Drive improvements to the customer shopping experience through the development of strategic tests and cross-functional projects to improve site usability and key KPIs.
Ecommerce Optimization Manager
Comoto Holdings, Inc
Philadelphia, PA
08.2020 - 05.2021
- Measure Performance and deliver site insights and take action on them, supported by data, to help shape ecommerce strategy across three major websites (Revzilla, Cycle Gear, J&P Cycles) grossing $700M+ in annual revenue.
- Exhibit an understanding of ecommerce catalog trees, merchandising hierarchies, taxonomy, and front end web-stores in order to effectively help sell products and enable consumer decision-making.
- Organize and Ideate by managing multiple tools and juggling relationships with across departments - work closely with SEO, Site Merchandising, PMO, 3rd party providers, Analytics and others to help define objective, outcome-oriented paths.
- Worked in coordination with BI and analytics teams to write test cases and roadmaps for A/B testing implementations.
- Responsible for owning ROI for some of the most important tools to help advance the ecommerce business including: search, filtering, reviews, navigation, product detail pages, testing and tweaking.
Sr. Digital Merchandising Manager
RevZilla Motorsports
Philadelphia, PA
10.2017 - 08.2020
- Led coordination between Merchandising, Marketing, and Design to develop seasonal calendar inclusive of new product launches, promotions,campaigns and special collections for site, email, and social channels
- Project owned the Holiday Campaign from 2017-2020 which were the three most profitable Black Friday weekends at Comoto
- Responsible for leading the digital merchandising team to facilitate all site planning for each month of the calendar year including all major campaigns to meet company KPIs.
- Built out a custom data app in Qlik with analytics in order to get a better read on marketing assets on site including CTR, CVR, and Revenue per asset on any page in order to better overall merchandising strategy.
- Maintained Product Recommendation platform (Certona)including strategy A/B testing, UI/UX testing, and reporting on key KPI's
- Successfully worked in coordination with Product and Tech teams to implement new site merchandising components which increased CTR on site assets by >2%
Ecommerce Manager
Tammy Fender Holistic Skin Care
West Palm Beach, Florida
06.2016 - 10.2017
- Increased ecommerce demand (domestic and International) 40% over LY accounting for 30% of total company revenue
- Directly managed top accounts including sales and market strategy with Amazon, GOOP, & Saks 5th Avenue, driving 30+% YoY growth
- Directly managed multi-brand collaborations across social channels including giveaways resulting in 700+ followers over 5-day contest with Bandier and Foreo
- Successfully launched Amazon Luxury account including upload of all content to increase rev by 20% MoM
Sr. Category Manager / Buyer - Ecommerce
GovX, Inc
San Diego, CA
01.2014 - 05.2016
- Drove eCommerce channel sales for category (>100 Accounts) to exceed incentive goals by 25% in both revenue and GM for my category for each quarter
- Project owner of Holiday Campaign meeting first $1.5M Black Friday Weekend in 2015
- Implemented new branding initiative exclusive to GovX in coordination with Oakley in order to increase sales for the brand by 40% MoM
- Successfully implemented 2 new concepts from conceptualization to launch including the Final Sale category (>$600K annually) and implementation of category facets to the site taxonomy
Brand Team Manager - Ecommerce
GovX, Inc
San Diego, CA
01.2011 - 01.2014
- Managed team of 8 colleagues in charge of developing overall strategy on-site for 400+ brands including taxonomy,marketing, and onsite merchandising.
- Assisted account acquisition to grow brand portfolio from 8 launch brands to 400+ including Under Armour, Nixon, and Oakley
- Individually Responsible for demand forecasts and inventory planning of 50+ brand accounts
- Worked with Marketing Department on brand placements, Holiday promotions, site calendar and social media initiatives in order to hit quarterly sales goals.
Education
Bachelor of Arts - Communications - Marketing
West Chester University
West Chester, PA05.2008
Skills
- Ecommerce Platform Proficiencies: Amazon Vendor Central/AMS, Nopcommerce, Shopify 20,ShopifyPlus, BigCommerce
- Tool / Shopify App Optimization
- Digital Marketing
- Team Leader and Account Management
- Upsell/Cross-Sell Strategy
- Digital Merchandising
- Site Calendar and Strategic Roadmapping
- UX/UI & A/B Site Testing Strategies
- Tools: Qlik, Narvar, Certona, Reflektion, BluConic, Sitespect, Jira/Confluence, Rich Relevance, GA,Pixlee, TurnTo, Jira, ClickUp, Nosto, Yotpo, Foursixty, Searchandise, Searchspring, Rebuy, Loop Returns, Shopify, Google Optimize, G4, GTM
Timeline
Head of Growth Strategy
Noticed Agency
05.2021 - Current
Ecommerce Optimization Manager
Comoto Holdings, Inc
08.2020 - 05.2021
Sr. Digital Merchandising Manager
RevZilla Motorsports
10.2017 - 08.2020
Ecommerce Manager
Tammy Fender Holistic Skin Care
06.2016 - 10.2017
Sr. Category Manager / Buyer - Ecommerce
GovX, Inc
01.2014 - 05.2016
Brand Team Manager - Ecommerce
GovX, Inc
01.2011 - 01.2014
Bachelor of Arts - Communications - Marketing
West Chester University
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