Trend forecasting professional with a background in fashion merchandising and a sharp eye for fresh design, color, silhouettes, aesthetics, and details. Skilled in creating visually compelling reports and accompanying written justifications and narratives. Passionate about curating visual inspiration, discovering new and lesser-known brands, and translating upcoming trends into brand-specific visions and narratives.
Overview
11
11
years of professional experience
Work History
FASHION SNOOPS (dba FUTURE SNOOPS)
Kidswear Strategist
02.2020 - Current
Integral part of a collaborative team creating all content for the Kids section of an online, subscription-based creative futures agency.
Create thematic reports based on trend research and cultural zeitgeist featuring actionable insight, inspirational color palettes, key silhouettes, and forward-thinking design callouts complemented by descriptive narrative writing.
Independently travel to cover and give trend presentations at international trade shows and develop reports based on analysis of findings.
Meet with potential and current clients to discuss their specific needs and offer collaborative solutions, participate in webinars, mentor and manage interns in report and research assistance.
Chiefly responded all reports posted in our category and personally responsible for 60% of reports.
Shape creative direction and remodel existing report types.
FASHION SNOOPS (dba FUTURE SNOOPS)
Accessories Trend Forecasting Intern
06.2019 - 08.2019
Assisted team with various visual forecasting projects, researched and identified key item and detail trends for published posts.
Researched and scouted lesser-known accessory brands and designers.
Independently researched and created visual and written components of regularly published 'Hot Now' reports consisting of unique brand features and trend updates.
Recommended for paid position by team lead following completion of internship.
WEISSMAN’S DANCEWEAR
Merchandising Intern
06.2018 - 08.2018
Shadowed and assisted Merchants with projects, executed competitive analyses, implemented organizational system for dancewear samples, attended corporate meetings.
Analyzed sales data and product range to identify gaps and opportunities for new costume styles.
Created visually similar search result suggestions to convert customers seeking unavailable brands on B2C site.
Completed cross-functional project simulating full style development process, including trend, competitive, and internal research analysis; product sampling and development; final presentation of project to company executives.
ROYALL DANCEWEAR
Creator
01.2015 - Current
Company Overview: Handmade dancewear company on Etsy.
Created handmade dancewear company on Etsy from scratch, including developing skirt design and pattern, size scaling, and fabric sourcing.
Marketing through social media, model for product listings and social media posts, correspond with customers, create custom sizes and patterns to fit customer requests.
Advertised to target audience through previously established dance-focused Instagram account (20k followers).
Over 4000 sales and average rating of 4.8 stars.
Skirts purchased by multiple pre-professional dance schools for class uniforms and performance costumes.
Handmade dancewear company on Etsy.
Website: http://www.royalldancewear.etsy.com
MODELOGIC WILHELMINA
Model
01.2014 - 12.2020
Local print, runway, and industry event modeling.
Experience on professional photoshoot sets working with various established photographers and makeup artists, attended fittings and model calls.
Education
BA - Fashion Merchandising, Business Minor
VCU School of Arts
Richmond, VA
01.2020
Skills
Adobe Photoshop
Adobe Illustrator
Microsoft Excel
Microsoft PowerPoint
Writing skills
Color perception
Accomplishments
Fashion Scholarship Fund Award Top 8 Finalist 2020
Fashion Scholarship Fund Award Recipient 2018 & 2019