Jane Abbie Alford
Athens,GA
Summary
Detail-oriented and energetic Advertising student with hands-on media, analytics, and content experience seeking to apply research-driven strategy and strong communication skills in a fast-paced media agency environment. Experienced in consumer insights, media math, TRP scheduling, content creation, and cross-team collaboration.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Manager
Sadie's A Girls Shoppe
08.2025 - Current
- Developed engaging content for social media platforms to enhance brand visibility.
- Analyzed performance metrics to optimize social media strategies and improve engagement rates.
- Collaborated with marketing team to align social media campaigns with promotional efforts.
- Executed daily monitoring of social media channels for timely responses to customer inquiries.
- Created and managed content calendars to ensure consistent posting across all platforms.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
Attendee
Cannes Lions International Festival of Creativity
06.2025 - 07.2025
- Selected as one of 60 University of Georgia students through a rigorous academic evaluation and interview process.
- Represented UGA at the world’s most prestigious advertising festival, joining top global brands, agencies, and creative leaders.
- Recognized for academic excellence, leadership, and commitment to creative innovation.
- Immersed in global advertising and branding strategies through keynote sessions, award-winning campaign showcases, and workshops.
- Networked with industry executives and creatives, gaining insights into storytelling, consumer engagement, and brand positioning.
- Applied learnings to strengthen creative problem-solving, cross-cultural communication, and marketing strategy skills.
Greek Grind Chair
Alpha Delta Pi Sorority, UGA
08.2024 - 10.2024
- Directed and choreographed Alpha Delta Pi’s performance for Greek Grind, an annual dance competition benefiting Prevent Child Abuse America, hosted by Sigma Delta Tau
- Spearheaded all creative direction, including music selection, choreography design, costume coordination, and theme development
- Led weekly practices, managed scheduling and attendance, and motivated a team of over 30 members to ensure a cohesive and engaging performance
- Fostered collaboration across multiple University of Georgia sororities, strengthening campus-wide relationships and enhancing event participation
- Communicated regularly with Greek Grind organizers, sorority leadership, and team members to ensure alignment on deadlines, logistics, and expectations
- Demonstrated strong project management, time management, and interpersonal skills in a high-energy, fast-paced environment
Senior Counselor
Camp Skyline Ranch
06.2024 - 08.2024
- Supervised two-week sessions for 70+ girls (ages 13–16), ensuring a safe, supportive, and fun environment.
- Facilitated conflict resolution and guided campers in daily activities.
- Delivered instruction in Archery, Circus, and Gymnastics, fostering skill development while maintaining safety.
- Acted as liaison between campers, counselors, and administration to address concerns.
Junior Counselor
Camp Skyline Ranch
06.2022 - 08.2022
- Assisted senior staff in managing cabins of 12–16 campers (ages 6–16).
- Supported camp activities (Volleyball, Canoeing, Ropes Course, Archery, Dance) to create a structured and engaging environment.
Babysitter
08.2022 - Current
- Supervised children during activities and ensured safety in diverse environments.
- Developed engaging playtime activities to enhance creativity and cognitive skills.
- Assisted with homework and educational tasks, promoting academic growth.
- Communicated effectively with parents regarding children's progress and behavior.
- Implemented routines that encouraged discipline and responsibility among children.
Education
Bachelor of Business Administration - Advertising, Minor in Business
The University of Georgia
Athens, GA05.2027
Skills
- Media & Research: Media math, TRP scheduling, reach/frequency analysis, audience insights, campaign evaluation
- Data & Analytics: Excel modeling, pivot tables, performance tracking, social analytics
- Technical: Adobe InDesign, Photoshop, Illustrator, CapCut, Canva, Excel, PowerPoint
- Excellent multitasking
- Photography and videography
- Verbal and written communication
- Attention to detail
- Facebook, Instagram, LinkedIn, TikTok
- Positive attitude
- Networking and relationship building
- Communication & Teamwork: Presentation delivery, leadership, cross-functional collaboration, multitasking
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
Certification
Google Analytics Certification
X Ads Manager Fundamentals Badge
InDesign 2023 Essential Training- LinkedIn Learning
Creating Inclusive Content- LinkedIn Learning
Social and Behavioral Research- CITI Program
Timeline
Social Media Manager
Sadie's A Girls Shoppe
08.2025 - Current
Attendee
Cannes Lions International Festival of Creativity
06.2025 - 07.2025
Greek Grind Chair
Alpha Delta Pi Sorority, UGA
08.2024 - 10.2024
Senior Counselor
Camp Skyline Ranch
06.2024 - 08.2024
Babysitter
08.2022 - Current
Junior Counselor
Camp Skyline Ranch
06.2022 - 08.2022
Bachelor of Business Administration - Advertising, Minor in Business
The University of Georgia