JaneAnne Yager
Birmingham
Summary
Advertising professional with extensive experience in strategic planning and client relationship management. Proven ability to drive integrated marketing campaigns and enhance client retention. Skilled in media buying and negotiation, consistently delivering impactful results through effective communication and project management.
Overview
12
12
years of professional experience
Work History
Account Director
Big Communications
Birmingham
02.2019 - Current
- Serve as primary liaison between the client and internal agency departments, including Creative, Social, PR, Video, Web Development, PR, Analytics and Production.
- Manage projects from inception to completion and collaborate across teams to ensure seamless project execution and brand consistency.
- Provide strategic input for omni-channel marketing plans to enhance client objectives.
- Create detailed reports summarizing campaign results and provided insights into areas needing improvement.
- Develop strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Projects include but are not limited to Integrated Marketing Campaigns, Brand Positioning and Strategy, Digital Ad Campaigns, Media Planning and Buying, Social Media and Content, Reporting & Analytics, Events and Activations, Pitch Work,
- Responsible for retaining existing business while identifying growth opportunities through proactive engagement.
- Senior Account Manager | Feb 2019 – Jun 2021, Account Supervisor | Jun 2021 - Jul 2023
Client Services Manager
Spotify
New York City
06.2017 - 01.2019
- Managed over 40+ brands including Vita Coco, L’Oreal, Google, Target, Tiffany & Co., Ralph Lauren, and BMW. across three major advertising agencies.
- Facilitated full pre- and post-sales cycle, ensuring successful campaign development and revenue growth.
- Delivered excellent customer experiences, achieving a 9.4 rating out of 10 from clients.
- Achieved two-fold revenue growth year over year through strategic account planning.
- Led strategic development of RFP response presentations to secure new business opportunities.
- Scheduled and conducted kick-off calls to guide creative and media strategies through launch.
- Collaborated with Sales Planning and AdOps teams to monitor performance and optimize campaigns.
- Developed comprehensive post-campaign analyses, offering insights for future campaigns.
- Media Supervisor | Jan 2016 - May 2017
Associate Media Director
MediaCom
New York City
01.2016 - 05.2017
- Clients include ADT, TOMS, Indeed and MARS
- Facilitated weekly reporting meetings with ADT's CMO and senior leadership, analyzing trends and delivering cross-channel recommendations. Closed December 2016, 7.6% above forecast, and Q4 2016, 2.4% above forecast, despite historical challenges.
- Collaborated with MediaCom's strategy lead to develop and implement a targeted content strategy for ADT in 2017.
- Conducted bi-monthly workshops at the ADT corporate office to engage senior leadership in strategic planning.
- Introduced traditional and digital channels into the ADT media mix while adhering to $100 million budget parameters.
- Provided ongoing strategic recommendations for cross-channel media plans aligned with client KPIs.
- Mentored and oversaw media supervisors, planners, and assistant media planners to ensure day-to-day client requests and administrative tasks were completed in accordance with deadlines.
- Media Supervisor | Jan 2016 - May 2016
Media Planner
GSD&M
Austin
05.2013 - 12.2015
- Developed and executed digital and traditional media planning and buying for national and local accounts, including Chipotle, Zales, Stainmaster, and Seton Healthcare Family.
- Supported senior planners in developing strategic media plans and campaigns.
- Conducted market research and analysis to inform media strategy.
- Assisted with media buying, budget tracking, and campaign reporting.
- Assistant Media Planner | May 2013 – April 2014
Education
Bachelor of Science - Communication Studies
The University of Texas
Austin, TX05-2012
Skills
- Strategic planning and development
- Integrated marketing strategies
- Client relationship management
- Campaign execution and management
- Media buying and planning
- Budget development and oversight
- Cross-functional collaboration
- Data analysis and interpretation
- Effective communication skills
- Team leadership and development
- Project management expertise
- Negotiation skills and tactics
- Advertising and media expertise
Timeline
Account Director
Big Communications
02.2019 - Current
Client Services Manager
Spotify
06.2017 - 01.2019
Associate Media Director
MediaCom
01.2016 - 05.2017
Media Planner
GSD&M
05.2013 - 12.2015
Bachelor of Science - Communication Studies
The University of Texas
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