Janeen Griffin
Dallas,TX
Summary
Event professional and dynamic, innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
25
25
years of professional experience
Work History
Event Consultant
ALW Entertainment
Dallas, TX
09.2021 - Current
- Manage all aspects of event planning meeting strict deadlines and budget demands
- Nurture and build relationships with vendors, venues, and other industry contacts to craft and implement creative and logistical aspects of all events
- Stay current, and often ahead of the curve, on event planning, design, and production trends, proactively identifying and solving operational challenges,
- Spearhead unique digital and multi-media advertising and marketing projects for improved outcomes and deliverables
- Coordinate with internal staff, clients, vendors, and others to establish needs for events, and serve as liaison to senior level executives, government officials, and industry leaders throughout the planning process
- Research resources, make site visits, and lead pre-event meetings when necessary to help staff make decisions about event design
- Plan and facilitate logistics for all events, including contract negotiations, guest lists, venue preparation, presentation materials, security, catering, entertainment, transportation, equipment, decor, and marketing materials.
- Oversee client experiences from conception through post-event, managing on-site preparations, production, and event breakdown, ensuring consistent, high-level service throughout all phases
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Delivered smooth training execution by coordinating site selection, marketing, event management and follow-up.
- Recommended workflow and budget improvements, resulting in 20% savings per event.
Founder
J Griffin Concierge and Event Planning Inc
Dallas, Chicago, TX. IL.
01.2014 - 08.2020
- Oversee event planning, resourcing, and issue management.
- Partner closely with stakeholders to identify process improvements.
- Ability to work in a fast-paced environment and execute multiple events with competing priorities.
- Skilled in keeping and maintaining a master show plan.
- Update show plan and share with event participants.
- Hold regular team meetings to facilitate communication and clarify roles and logistics.
- Work with Marketing to create yearly event plan based on marketing plans and budget and geared towards achieving stated goals.
- Manage budgets and ensures events stay within budget.
- Manage execution with follow through on all events.
- Provides direction and expectations, assigns work, supervises tasks, and sets priorities.
- Work with speakers for timeliness of presentations and/or scripts to ensure proper approval time for Legal review as well as production assistance.
- Ability to manage and coordinate with clients and internal teams as well as with external vendors to successfully execute event programs.
- Created organization's mission and vision statements for use by employees.
Concierge
Janeen Griffin, Valet Living-Skye of Turtle Creek
Dallas, TX
01.2021 - 01.2022
- Managed community’s concierge suite and welcome residents, prospective residents, vendors, community staff and contractors upon entry
- Provided exemplary and timely customer service to residents, pets, and community staff
- Addressed and solved resident questions or concerns via in person, email, or phone
- Managed and organized deliveries for resident packages
- Responded to all emergency calls promptly and efficiently manner in accordance with established procedures and developed and managed schedules for amenity services provided by the Home Valets
- Built relationships with client residents and community staff
- Maintained a daily activity log for all services provided within the community
- Remedied issues quickly and effectively through active listening, conflict resolution and dynamic communication skills.
- Worked closely with guests, some VIP or celebrity, with high degree of respect for privacy.
- Facilitated visitor requests for dining and tourist attractions by researching various venues and locales.
- Arranged for transportation to and from airport, train station and events for visitors.
Integrated Marketing Manager
Janeen Griffin
Dallas, Houston, United States
08.2016 - 04.2020
- Spearheaded unique digital, driven and marketing projects for improved outcomes and deliverables.
- Assisted in the management of digital sales and marketing efforts/execution of iOne Digital and Radio One.
- Responded to RFP, RFI and general Sales Requests: Concept and formulated both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs.
- Scheduled and optimized social posts for national campaigns.
- Coordinated with Legal and Business Affairs to secure appropriate letters of agreement/contracts, contest rules and regulations.
- Worked interdepartmentally across divisions various departments to support sales initiatives & efforts.
- Compiled customer sales trends and data to aid in targeting yearly sales goals.
- Designed multichannel marketing program using social media to derive new customer insights.
- Created mobile display marketing program with demographic and geographic targeting.
- Promoted brand strategy and message continuity across marketing communications within multiple campaigns.
- Directed campaign tactics to actualize marketing goals and objectives.
- Maintained and analyzed program's financial and business strategy and adjusted to trends.
- Analyzed, tracked and monitored email and direct mail campaign performance against campaign goals and budgets.
- Worked with sales channels to direct post-campaign lead follow-up.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral materials.
Sales Executive
Chicago Southland and Visitors Bureau
Lansing, IL
01.2013 - 06.2013
- Conducted research to develop leads.
- Collected data to measure effectiveness of event.
- Sold and conducted group tours for Social, Military, Educational, Religious and Fraternal, Conferences.
- Sold membership and advertising sales for Annual Visitors guide.
- Prepared and completed special projects
- Maintained effective communication with directors, management, sales people and all appropriate personnel.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Exceeded sales goals by implementing aggressive sales programs, overhauling processes and facilitating market development.
- Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches.
- Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
- Utilized internal lead referral tools to solicit new business opportunities and contacts.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
Events Manager
Radio-One/Urban One
Dallas, TX
01.2014 - 01.2017
- Well-known for leading and directing project management, deliverables, individual local events concerts, festivals, conferences, sporting, networking, and dinners with audience sizes up to 3K attendees
- Played a pivotal role in managing major station events, including pre logistics, on-site management, post recaps, audience acquisition strategy, social media plan integration, production, signage, budget and staffing matrix for continuous success of events
- Utilized company’s project management tool to manage Company’s sponsorship/event evaluation, planning, execution, and post-event evaluation processes
- Collaborated with cornerstone departments and cross functional teams to support sponsorship sales efforts to achieve and exceed sponsorship budget
- Met and exceeded client and attendee expectations, while organizing and executing high level events with keen focus on increasing Radio-One’s growth
- Managed weekly, monthly and yearly reporting with Finance for local and national Events
- Support team to ensure sales efforts are in line with standard operating procedures to secure new business and upsell existing partners within First Right of Refusal window
- managing communication with event venues regarding partner integrations and approvals
- Maintained current knowledge of sponsorship industry landscape, competitive research, market trends and key category activity across music, sports & entertainment
- Selected and ordered refreshments, decor and event materials.
- Managed administrative logistics of events planning, event booking and event promotions.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Promoted adherence to client-event requirements through delegation, prioritizing and management of entire production lifecycle from concept to execution.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Planned and organized activities, details and timelines for [Client name] [Type] events.
- Recommended workflow and budget improvements, resulting in [Number]% savings per event.
Sales and Event Manager
Janeen Griffin, Norflo Holding Corporation
Chicago, IL
01.2012 - 01.2014
- Actively solicited new business at networking and social events
- Responded to incoming leads promptly and provided thorough follow up to secure the business
- Demonstrated professional and confident communication skills with clients and staff in person, over phone and email
- Attended local networking events and is actively involved in the community
- Executed legal binding documents to meet both the venues and client’s needs
- Fostered relationships with repeat clients and potential clients
- Demonstrated creativity and created unique event concepts and ideas with clients
- Ensured client expectations were not only met, but always exceeded deadlines
- Attended all required events, sales and hotel manager meetings
- Communicated all relevant event information with the necessary venue departments, Room 43 departments, and outside vendors by utilizing tools such as event orders, resumes, email, and department meetings
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Demonstrated various venues to show potential customers benefits and advantages and encourage future rental.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
Urban Promotions Manager
Warner Brothers Records, WBR
Chicago, IL
01.2005 - 07.2007
- Contributed to creative ideas and input for radio promotions and events.
- Projected, approved, monitored, and reconciled related budgets.
- Acted as liaison for promotion staff with a wide array of internal and external contacts including senior management, artists, and artist managers, as well as other external industry contacts
- Worked with artist management to organize artist radio promotional tours, radio appearances and radio interviews (in partnership with regional promo staff)
- Lead/direct planning and execution of artist showcases, listening parties, and other industry related events
- Implemented and executed all radio promotions, including “Win It Before You Can Buy It” promotions during album launch, fly-away contests and artist specific single promotions
- Worked with Marketing and Media Departments to plan and execute album launch initiatives
- Provided administrative support for all regional staff, including arranging travel, maintaining airplay add sheets and radio chart updates, creating expense reports, completing administrative tasks for contest winners (legal and travel) and managing charity, ticket, and product requests
- Under leadership of VP, Warner Brothers Promotion, proactively promoted airplay for assigned artist singles in assigned radio stations, ensuring airplay goals are achieved
- In partnership with Production and Creative staff, executed single releases and album launch promotions
- Provided back-up support and represented the WB Promotions Department at artist radio shows as needed
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Managed day-to-day functions of promotion and marketing departments.
- Collaborated with sales staff to plan campaigns.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Managed creation of attention-grabbing, engaging and viral digital ads promoting Warner Urban artists.
- Utilized e-mail, social media, radio and TV to highlight Warner artists om the Midwest region.
Director, Special Events
Reach Media, Tom Joyner Morning Show
Dallas, Texas
09.2000 - 09.2005
- Prepared budgets and periodic progress reports for the, Chief Operating Officer and event chairs
- Lead all event related meetings and ensured proper communication with chairs and staff regarding event goals, responsibilities, and follow‐up.
- Developed and maintained high professional standards and procedures for production of events.
- Maintained exemplary relationships with event chairs and vendors while identifying appropriate new business relationships.
- Negotiated vendor contracts within strict budgetary parameters
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Established performance goals for department and provided methods for reaching milestones.
- Coordinated efficient set-up and clean-up for each event for quick facilities turnarounds.
- Resolved issues with service providers and inventory vendors to produce smooth events.
- Arranged project timelines to avoid critical shortages in staff, resources or events spaces.
- Inspected proposed event facilities to identify problems with maintenance and cleaning and coordinate resolutions.
- Staffed events by maintaining roster of available personnel and reliable service providers.
- Negotiated favorable agreements with vendors and facilities to keep costs low and fulfill contract budget requirements.
- Facilitated communication between internal events personnel and external vendors to quickly resolve any conflicts or concerns.
- Greeted patrons and participants at events to guide guests to locations and answer questions.
- Supervised staff during events and maintained efficient performance.
- Confirmed company documentation met ISO requirements and day-to-day operations followed documentation.
Education
MA - Hospitality and Tourism
Roosevelt University
Chicago, IL05.2012
BA - Marketing
Grambling State University
Grambling, LA12.1992
Skills
- Brand Development and Marketing
- Budget Forecasting
- Content Production
- Strategic Initiatives
- Google Analytics
- Promotions and Marketing Strategies
- Problem Anticipation and Resolution
- Conference and Convention Planning
- Vendor and contract negotiations
- Events logistics management
- Digital marketing
- Project Management
Affiliations
NAMIC TX
Black Academy of Arts and Letters Member
Inteletravel Agent
Tom Joyner Foundation Fantastic Voyage Manager
Lincoln High School Drill Team Consultant
Festival of Life Organizer
Susan B Komen Walk
Dallas, TX Chili Cook Off
Monster Dub Car Show
Timeline
Event Consultant
ALW Entertainment
09.2021 - Current
Concierge
Janeen Griffin, Valet Living-Skye of Turtle Creek
01.2021 - 01.2022
Integrated Marketing Manager
Janeen Griffin
08.2016 - 04.2020
Founder
J Griffin Concierge and Event Planning Inc
01.2014 - 08.2020
Events Manager
Radio-One/Urban One
01.2014 - 01.2017
Sales Executive
Chicago Southland and Visitors Bureau
01.2013 - 06.2013
Sales and Event Manager
Janeen Griffin, Norflo Holding Corporation
01.2012 - 01.2014
Urban Promotions Manager
Warner Brothers Records, WBR
01.2005 - 07.2007
Director, Special Events
Reach Media, Tom Joyner Morning Show
09.2000 - 09.2005
MA - Hospitality and Tourism
Roosevelt University
BA - Marketing
Grambling State University
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