Janeesa Narsingh
Hopewell Junction,NY
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
9
9
years of professional experience
Work History
Integrated Marketing Activation Manager
Walmart Connect
Hoboken
08.2021 - 08.2024
- Created and implemented multi-platform marketing programs for Walmart's top Food and Beverage clients to achieve KPIs
- Executed end-to-end organic marketing programs with leading clients; utilizing social media, in-store events, paid media, influencer collaborations, and site integrations while managing post-launch reporting
- Partnered with stakeholders to develop compelling stories for diverse audiences and create integrated omni-channel marketing campaigns that increased revenue YoY
- Transformed the Holiday site marketing strategy for the 2023 holiday season; resulting in the company's most successful year with a +23% revenue YoY and +100% to plan for Q4
- Partnered with Data Analytics to analyze insights to identify growth opportunities and direct the strategy and execution of Walmart marketing solutions.
Design Operations Associate
L Brands, VS&Co.
New York
02.2018 - 04.2021
- Streamlined the design development process of the Intimates and Apparel categories to align all business divisions
- Assisted with development, design and recommendation of strategies to improve operations
- Oversaw editorial, design and multimedia operations to maintain consistency
- Managed the onboarding process of the new coordinators and supervised their day-to-day responsibilities.
Product Associate
Rag & Bone
New York
- 01.2018
- Monitored industry trends to inform future product development efforts
- Communicated daily with direct vendors and manufacturers to ensure lead time, address development and resolve production issues
- Assessed risks associated with new product development and implemented mitigation strategies.
Product Coordinator
Macy's Merchandising Group
New York
11.2015 - 08.2017
- Managed budgets, timelines, and resources for product launches
- Presented regular updates on project status, risks, opportunities, and recommendations to senior management
- Aligned and executed product vision in close collaboration with executives and technical leads.
Education
Bachelors of Business Administration - Fashion Merchandising
LIM College
New York, NYSkills
- Campaign Management
- Project Management Platform, Workfront
- Customer Lifecycle Management
- B2B/B2C Marketing
- Creative Direction
- AEM Platform
- Smartsheet
- Microsoft Suite
- Retail Marketing
Awards
- Superhero Award, Walmart Connect, 06/01/24
- Best of the Best, Private Brands, Style & Co. Macy's Merchandising Group, 01/01/17
Timeline
Integrated Marketing Activation Manager
Walmart Connect
08.2021 - 08.2024
Design Operations Associate
L Brands, VS&Co.
02.2018 - 04.2021
Product Coordinator
Macy's Merchandising Group
11.2015 - 08.2017
Product Associate
Rag & Bone
- 01.2018
Bachelors of Business Administration - Fashion Merchandising
LIM College
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