Janel Baez
Miami Lakes
Summary
Dynamic and results-driven Public Relations Specialist with extensive experience in media, communications, and strategic storytelling. Adept at handling live interviews, crafting compelling narratives, and building strong relationships with stakeholders, government officials, and industry leaders. A confident and composed communicator with bilingual fluency in English and Spanish, excelling in fast-paced and high-pressure environments. Proven expertise in operational management, marketing strategy, and business development, with a keen ability to align public relations efforts with organizational goals. Highly skilled in digital marketing, content creation, and cross-platform media distribution. Adept at balancing creativity with business objectives to deliver impactful messaging, and foster meaningful connections. Passionate about elevating brand reputation through engaging storytelling, community outreach, and digital engagement.
Overview
9
9
years of professional experience
Work History
Public Relations Consultant
Santa Cruz Ventures
01.2024 - Current
- Developed PR strategies to enhance brand visibility for financial professionals.
- Managed media relations, securing press coverage and thought leadership opportunities.
- Advised high-net-worth clients on branding and strategic public positioning.
- Created content to simplify financial concepts and engage target audiences.
Journalist
THE RICH REPORTER
01.2024 - Current
- Conducted high-profile interviews, crafting compelling narratives to enhance public image.
- Built strong media relationships, securing exclusive features and strategic coverage.
- Developed content aligned with brand messaging and audience engagement strategies.
- Managed crisis communication and media positioning to maintain positive public perception.
- Monitored industry trends to identify PR opportunities and thought leadership angles.
News Anchor | Vice President of Operations
OVM TV/RADIO
01.2022 - 01.2024
- Present compelling news stories, balancing scripted and improvised delivery to engage audiences.
- Develop and maintain strong relationships with government officials, public figures, and business leaders to enhance public affairs coverage.
- Write, edit, and produce impactful stories, increasing viewership by 32% through innovative storytelling and newscast design.
- Oversee strategic communications, policy development, and brand messaging to align with organizational goals.
- Direct operational functions, including budgeting, compliance, and performance analytics.
Director of Marketing & Communications
ONYX HEALTHCARE
01.2021 - 01.2022
- Led strategic marketing and PR campaigns across digital platforms to enhance brand visibility and engagement.
- Designed and implemented social media strategies that increased organic reach and audience interaction.
- Managed corporate communications, media relations, and crisis response.
- Spearheaded content development for newsletters, press releases, and executive messaging.
Senior Business Development Specialist
SELECT SPECIALTY HOSPITAL
01.2020 - 01.2021
- Developed strategic partnerships and identified new business opportunities.
- Managed crisis communication and served as liaison for regional leadership.
- Presented marketing proposals and pitches to executive stakeholders.
Sales & Marketing Executive
VITAS HEALTHCARE
01.2017 - 01.2020
- Created and executed marketing strategies to enhance brand positioning and outreach.
- Developed and maintained relationships with clients, referral sources, and healthcare partners.
- Led sponsorship initiatives and strategic partnerships to support business growth.
Education
Bachelor of - Communications PR
Barry University
Miami, FLAssociates - Business
Florida National University
Miami, FLMedia & TV - Broadcasting
Miami Media School
Miami, FLSkills
- Media Relations
- Public Affairs
- Strategic Communications
- Crisis Communication
- Public Relations Strategy
- Content Development
- Digital Marketing
- Content Creation
- Social Media Campaigns
- Audience Engagement
- Event Management
- Campaign Management
- Corporate communications
- Brand Communications
- Cross-functional leadership
- Project Management
- Business Growth
- Strategic partnerships
- Sales
- Public Speaking
Community Service
- VITAS Hospice Division
- Samaritan Purse Media Coverage Mission Trip
- His House Miami Gala and Cottage House Opening
- Glory House Fashion Show
- Florida Association for Broadcasting
- America Heart Association
- Premios Lo Nuestro; Guest of Los Intocables
References
Available upon request
Timeline
Public Relations Consultant
Santa Cruz Ventures
01.2024 - Current
Journalist
THE RICH REPORTER
01.2024 - Current
News Anchor | Vice President of Operations
OVM TV/RADIO
01.2022 - 01.2024
Director of Marketing & Communications
ONYX HEALTHCARE
01.2021 - 01.2022
Senior Business Development Specialist
SELECT SPECIALTY HOSPITAL
01.2020 - 01.2021
Sales & Marketing Executive
VITAS HEALTHCARE
01.2017 - 01.2020
Bachelor of - Communications PR
Barry University
Associates - Business
Florida National University
Media & TV - Broadcasting
Miami Media School
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