Janel Garlick
Los Angeles,CA
Summary
Dynamic, highly accomplished leader with fashion and professional beauty Industry experience in developing and implementing retail sales strategies and effective training programs to create measurable results. Offer exceptional and transferable skills in leadership, strategic planning, and collaborative action driven projects. Consistent record of hiring and developing dynamic, successful coordinators and executives with measurable results. Specializing in brand storytelling and architecture, with a deep understanding of how to build brand equity and drive meaningful growth - understanding brand concepts on an intimate level to deliver tailored solutions that not only meet business objectives but also exceed. I thrive on developing brands and fostering strong, trust-based relationships with clients and colleagues. With a collaborative and personable approach, I ensure buy-in and build partnerships that create lasting impact. My focus is on driving performance through strategic activations that resonate with customers and elevate market presence.
Overview
10
10
years of professional experience
Work History
Agency Principal
SAYN Pro
04.2024 - Current
- Created go-to-market strategies for key brands within the portfolio
- Establish, nurture and grow key relationships within accounts including professional spas/salons, distributors, medical spas, retail and e comm channels
- Oversee marketing and sales initiatives for the launch program in the US, identify new growth opportunities within professional and retail channels
- Built and further developed existing client relationships
- Lead marketing and sales initiatives within the division
- Launch and create go to market strategy for brands within the portfolio
- Build existing base of professional distribution partners
Director of Operations - US
By, AUS
06.2022 - Current
- Develop and implement a comprehensive sales and go to market strategy to achieve revenue targets in the health wellness lifestyle/boutique/gift markets and retail channels
- Oversee marketing and sales initiatives for the launch program in the US, identify new growth opportunities within professional and retail channels
- Establish, nurture and grow key relationships within accounts including majors, retail and e comm channels
- Developed and executed brand decks, presentations and collateral to prospect and support the brands
- Managed topline budgets and forecasting, tracked and allocated marketing budget
- Manage T and E budgets for B2B sales team
- Attended professional trade shows, managed budgets, logistics and created collateral for shows.
- Managed topline budgets, P and L, margins and B2C budgets
- Managed inventory, ordering, stock replenishment and event planning
- Developed and executed monthly business plan and sales analysis.
- Produced double digit increase in west coast market for 5 quarters in a row
- Drove sales of over 90 wholesale apparel/gift/lifestyle/coastal accounts including Anthropologie
- Prospected and established outside sales channels in professional mass markets.
Business Development Manager
KEVIN.MURPHY
06.2017 - 02.2024
- Developed a 360 marketing and promotion calendar for key professional salon/spa accounts
- Led, coached, and mentored a team of 25 sales executives.
- Supported sales and directed quarterly sales planning in a $12 million territory.
- Provided coaching and support during sales meetings and quarterly business reviews.
- Prospected, drove and lead new business opportunities
- Built new and nurtured and expanded existing relationships within the professional salon market.
- Created artistry curriculum for specialty classes, workshops, and full certificate courses
- Oversee $9.7 million territory and a team of 7 sales executives
- Develop and manage key growth sales strategies and action plans to achieve sales targets.
- Identify and cultivate new business opportunities to achieve sales targets.
- Ensure all sales targets and KPI’s and achieved and exceeded reporting directly to the V.P of sales
- Develop and present education events to drive awareness and sell through of product launches
- Develop and execute business planning meetings with distributor leadership team, as well as the top 40% accounts
- Implement business development, marketing and retail strategies, coaching to best practices, education, accrual and rewards management increasing salon sales
- Examine salon and consultants' monthly purchases, tracking sales trends and goal attainment.
- Plan and execute prospecting and education events throughout 8 regions in collaboration with BDM and MASTER team, 2018-2019.
- Grew territory 69% in 5 years, opening an average of 104 new accounts each year
- Highest year in sales as a result of SOP development and integration of improved internal policies, the 'ETHOS EDUCATION REWARDS PROGRAM,' employee programs, reporting templates, and launching virtual platform, increasing revenue while reducing costs in 2020.
- Increased business to over 400k monthly qualifying 60% of team for Mission 10K annually 2017-2022
- Earned Distributor of Excellence Award, 2022.
- Implemented market leader 'LOVE.BRIGADE' program, earning distributor award in 2018.
- Brand Specialist of the Year 2018, year 1.
Regional Account Executive
Tru Beauty
02.2015 - 06.2017
- Increase revenue in both service and retail transactions for professional salon + spas in Phila + South NJ market with 17 high quality, professional-only haircare and skincare brands practicing a customer-focused approach.
- 2016 Annual territory completed at 112% to plan
- Increased business 23% YOY
- New product launch achieved top sales/new account openings among team
- Demonstrate constant growth in B2B account development in fast paced, high volume territory
Founder/Business Owner
Haight Ashbury Collective
02.2015 - 06.2017
- Collaborate with distributors, key accounts, and strategic partners to create, develop, and execute comprehensive retail and marketing strategies to sustain profitable growth and healthy inventory in the boutique apparel market.
- Developed and implemented marketing strategies, leveraging social media, e-commerce platforms, and pop-up events to increase visibility and drive sales
- Managed day-to-day operations including inventory control, vendor relationships, and fulfillment to ensure seamless logistics
- Focused on building strong customer relationships through excellent service, feedback loops, and community-building efforts, driving repeat business and brand loyalty
- Directed budgeting, pricing strategies, and profit margin optimization to drive sustainable business growth
- Grew new brand quickly in undeveloped territory to $18K/month average
- Developed digital brand deck including website, social site presence, and all marketing communications, collaborating with influencers to build brand awareness
- Solicit vendors and buyers to build international account base and establish breakthrough relationships
Education
Bachelor of Science - Fashion Marketing
The Art Institute
PhiladelphiaCosmetology - Esthetician
Jean Madeline Aveda Institute
PhiladelphiaSkills
- Sales
- Branding & Identity
- Marketing Strategy
- Wholesale Operations
- Team Management
- Relationship building
- Talent Development
- Presentations
Timeline
Agency Principal
SAYN Pro
04.2024 - Current
Director of Operations - US
By, AUS
06.2022 - Current
Business Development Manager
KEVIN.MURPHY
06.2017 - 02.2024
Regional Account Executive
Tru Beauty
02.2015 - 06.2017
Founder/Business Owner
Haight Ashbury Collective
02.2015 - 06.2017
Bachelor of Science - Fashion Marketing
The Art Institute
Cosmetology - Esthetician
Jean Madeline Aveda Institute
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