Janelle Freeman
Bethlehem,PA
Summary
With 20 years of experience in the beauty and wellness industry, I have developed a strong foundation in servant leadership. My true passion lies in delivering exceptional customer experiences, specializing in holistic wellness, high volume sales, and brand expansion. Guiding and mentoring teams is my top priority, as I believe in the power of collaboration and fostering growth. By establishing strong relationships with both internal and external partners, I consistently achieve maximum results. Motivated and driven, I am a team player, that embraces change and strives for continuous progress.
Overview
15
15
years of professional experience
Work History
Regional Retail Account Manager
Benefit Cosmetics
11.2024 - Current
- Secure high-value accounts through consultative selling, effective customer solutions, & promoting compelling business opportunities.
- Drive sales & service results across 22 accounts, $20 mil annual revenue; build close relationships with key partners through team development, training, market knowledge, recruitment & development of selling, staff managing, and budgeting.
- Create sales forecasts to target daily, monthly and yearly objectives within Sephora, Ulta & Department stores.
- Coach, educate, & sell side by side with 24 Estheticians; Facilitate large group trainings & guest engagement events to increase visibility during product launches & new brow bar service additions.
Regional Manager
European Wax Center
11.2022 - 07.2024
- Established & maintain operational and metric performance for 12 centers
- Executed all new center launches from construction through grand opening; 1 Area Manager, 6-12 GM's, and KPI coaching of 150+ Guest Sales Associates and Estheticians
- Revitalized teams to meet changing business needs & boost team member performance with KPI boot camps, & Regional trainer workshops resulting in $100k increase in adjusted sales
- Implemented new marketing partnership program to increase guest engagement event to drive revenue; 24 events to date, 30% increase in tickets; approx $300k in revenue
- Director of franchise's D & I initiative; create & facilitate all content, coach a 42 member committee; organize all regional community service relationships, plan and execute all customer engagement events by state to drive revenue, build brand loyalty and build employee equity
General Manager
Trulieve/ Harvest (HOC)
02.2021 - 04.2022
- Oversaw an $8+million dispensary; ensured maximum profitability & sales growth in all store functions by managing expense budgets, including high volume deposits, accounts receivable and P&L budgets, as well as maintain all stock level through inventory management, and adhering to state recalls
- Developed relationships with like minded businesses/vendors via grassroots marketing; increased event volume by $300k in 3rd quarter
- Created all Training and Education programs for home store; Facilitated Sr citizen cannabis education classes
- Established & maintain relationships with community service and outreach partners; organized rotating volunteer schedule within LHV area
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems in monthly team boot camps and vendor education training
General Manager
ULTA
11.2018 - 02.2021
- Oversaw a $7.2 million retail and salon location with 40+ team members; 4 department managers; salon revenue averaging $550k; salon team of 10 stylists, 3 estheticians
- Reduced shrink by 1.88% within 2 quarters resulting in -$115k in shrink dollars
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems; Increased salon revenue by $25k within first quarter by implementing new consultation procedures for Salon manager to use with stylists
Sales & Education Trainer / Account Executive
BARE MINERALS
04.2012 - 10.2016
- Acted as key partner in driving sales in wholesale accounts and retail locations; Sephora, Ulta, Nordstrom, Macy's and BareMinerals retail stores
- Managed 45 accounts; $20 million territory, focusing on artistry, product education, selling, metric coaching, as well as all merchandising and inventory management
- Increased territory revenue by 13.8% ($1.8 million) within 12 months focusing on metric achievement, events, & increasing brand visibility across all channels
- Participated as an on-location QVC artist focusing on key artistry techniques & maximum product sell through per segment; Average sell through $70-150k per segment
General Manager/ New Store Trainer PA/NJ
BARE MINERALS
11.2009 - 04.2012
- Managed 2 separate high-volume locations ($2.5-$3.7million) overseeing teams of 14-25 per door
- Responsible for all store operations, regional training manager for new store openings in Northeast
- Assisted with opening 10 new locations; facilitated all sales, artistry, & education training, recruited, hired and trained retail teams and new GMs
- Consistently exceeded appointment goals by 12% per month; achieved 3 awards for highest event sales in PA & NJ; Both locations in top 10 of 120 locations
- Advised vendors on best practices for employee growth and productivity goals, consistently helping companies achieve; Event sales 17% of annual revenue ($875k); increased volume by $1million within 2 years
Education
Certification - Plant Medicine & Herbalism
E-Cornell University
Certification - Massage Therapy
Health Options Institute
Bethlehem, PALevel I And II Certification - Reiki
Lehigh Valley Reiki
Bethlehem, PABachelor of Arts (B.A.) - Fashion Merchandising
LIM College
New York, NYSkills
- Account & Territory Management
- Large Scale Education & Training Facilitation
- Holistic Wellness & Beauty Educator
- Operational Efficiency & Safety Management
- Sales Team Development
- P&L Responsibility
- Performance Monitoring
- KPI Evaluation
- Community Outreach
- Relationship management
- Merchandising strategies
- Promotional planning
Timeline
Regional Retail Account Manager
Benefit Cosmetics
11.2024 - Current
Regional Manager
European Wax Center
11.2022 - 07.2024
General Manager
Trulieve/ Harvest (HOC)
02.2021 - 04.2022
General Manager
ULTA
11.2018 - 02.2021
Sales & Education Trainer / Account Executive
BARE MINERALS
04.2012 - 10.2016
General Manager/ New Store Trainer PA/NJ
BARE MINERALS
11.2009 - 04.2012
Certification - Massage Therapy
Health Options Institute
Level I And II Certification - Reiki
Lehigh Valley Reiki
Bachelor of Arts (B.A.) - Fashion Merchandising
LIM College
Certification - Plant Medicine & Herbalism
E-Cornell University
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