Janelle Gordon
Tacoma,WA
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
14
14
years of professional experience
Work History
Executive Creative Consultant
Yay Tacoma
Tacoma, WA
01.2021 - Current
- Drove revenue growth above 50% within 6 months by identifying new business opportunities within existing client accounts and pursuing potential prospects through targeted outreach efforts.
- Utilized software to create high-quality visuals, including Adobe Photoshop, InDesign, and Illustrator
- Adapted design concepts to different media formats, including web, social media, print, and video
- Developed branding and marketing materials, including logos, brochures, flyers, and presentations, resulting in improved customer engagement
- Managed multiple projects simultaneously while consistently meeting deadlines and exceeding client expectations for quality deliverables.
Creative Director & Social Media Manager
Dexter B Gordon Consulting
Tacoma, WA
01.2011 - 08.2022
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Formulated and monitored budgets to manage expenses and control costs.
- Managed multiple social media platforms, ensuring consistent brand voice and message.
- Streamlined creative processes for improved efficiency and team productivity.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
Creative Director
j.infini artistry
Atlanta
01.2015 - 01.2021
- Managed creative processes from concept to completion, ensuring all projects were delivered on time and within budget.
- Implemented strategies for promoting campaigns on social media.
- Developed artistic visual products while working within defined technical constraints.
- Oversaw implementation of editing, color correction and other post-production processes.
- Taught a range of art classes including drawing, painting, collage, photography, and jewelry making
Creative Director
Kbphotoart
Bridgeport, CT
02.2010 - 05.2015
- Implemented strategies for promoting campaigns on social media.
- Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Monitored progress of projects, keeping on schedule and within budget.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
Education
Bachelor of Arts - Communications - Public Relations & Graphic Design
Marymount University
Arlington, VA08.2006
Some College (No Degree) -
University of Puget Sound
Tacoma, WASkills
- Ability to Work within Team
- Campaign Development & Implementation
- Adobe Lightroom
- Creative Direction
- Graphic Design
- Photography
- Content Management
- Adobe Creative Cloud (photoshop, illustrator)
- Social Media Strategy
- Brand Development
- Event Logistics
- Team Collaboration
Timeline
Executive Creative Consultant
Yay Tacoma
01.2021 - Current
Creative Director
j.infini artistry
01.2015 - 01.2021
Creative Director & Social Media Manager
Dexter B Gordon Consulting
01.2011 - 08.2022
Creative Director
Kbphotoart
02.2010 - 05.2015
Bachelor of Arts - Communications - Public Relations & Graphic Design
Marymount University
Some College (No Degree) -
University of Puget Sound