Janelle Hogan
Coral Springs,FL
Summary
A seasoned Technical Solutions Consultant with extensive experience in providing ad tech expertise, managing large-scale advertising campaigns, driving programmatic strategies, and leading cross-functional teams. Proven track record of increasing revenue, optimizing processes, and fostering client relationships at top-tier tech companies.
Overview
23
23
years of professional experience
Work History
Senior Account Lead
Amazon
09.2021 - Current
- Be a trusted advisor and technical expert to Amazon's enterprise trading desk clients, driving overall expertise for Amazon's programmatic DSP
- Provide technical consultative services with clients including onboarding, product feature training, and industry best practices
- Identify needs for account customization via product beta participation, voice of customer sessions, and ongoing client feedback loop
- Oversee largest business portfolio on Hardlines vertical of $50M in 2023. Clients include Meta, Samsung, Otterbox, Ashley Furniture
- Grew Meta account revenue by 120% YOY from 2021-2022
- Increased annual spend per account by 35% YTD in 2023
- Analyze data to identify improvement areas, root causes, and formulate product enablement and adoption recommendations
- Generate and implement big ideas to drive business improvement, innovation, and scale within Amazon's Programmatic Solutions Consulting team
VP, Media Services & Operations
Basis Technologies (formerly Centro)
11.2017 - 05.2020
- Collaborated with teams across the organization to identify process improvement & development to prevent churn and increase revenue
- Advised executives on business performance through data-driven insights and analysis, and built strategies for sales and operational improvements
- Increased net revenue by $7MM in 2018 due to internal programmatic training
- Improved margin by 5% in 2018 due to internal trainings
- Monitored revenue delivery to ensure 98% delivery by year end
- Built and implemented new reporting solutions to monitor revenue metrics, account profitability, client retention, and regional workloads
- Brought ideas to Product and Data Science team that allowed Media Services team to be more efficient
National Director, Media Operations
Centro
03.2013 - 11.2017
- Led the strategic implementation of key initiatives within Media Services team
- Oversaw team of 200 including Managers, Specialists, Associates, Ad Ops, and Analysts, driving innovative thinking and leadership
- Rolled out new initiatives, such as client satisfaction program accounting for 90% of Centro's YTD revenue
- Developed and monitored workload metrics to determine hiring across regions
- Developed “Best in Class” campaign program to showcase and manage quality of work
- Developed internal SiteScout training and led adoption of DSP
National Director, Account Management
Centro
08.2012 - 03.2013
- Managed the national Account Management team, growing it from 50 to 75 employees
- Developed internal procedures to efficiently manage and oversee $76M in gross media revenue
- Participated in client strategy development by identifying, evaluating and recommending new opportunities alongside the team
- Provided ongoing media thought-leadership to both agency and brand direct clients
- Identified opportunities to enhance current processes to deliver efficiency and improve margin
Director, Account Management, East and Midwest Regions
Centro
07.2008 - 08.2012
- Responsible for managing the Midwest and East Account Management team which accounted for over 65% of company's revenue and workload
- Grew the East Account Management team from 4 employees to 20 employees
- Disseminated media knowledge among regional teams through hands-on mentoring, training and in regional calls/meetings
- Actively led team helping to identify career development opportunities, potential obstacles and areas of need for continued education and training
Key Account Supervisor
Centro
01.2008 - 07.2008
- Primary client contact for local Sprint Account, setting the strategic direction for client business
- Managed, delegated, and coached Account Coordinator on planning and development of media strategy
- Coordinated resources for deliverables and ensured alignment with client's goals and objectives
Senior Account Manager
Centro
06.2006 - 01.2008
- Worked with sales team to develop comprehensive local online media strategy
- Developed detailed media plans, including budget allocations, and assisted sales team in presenting recommendations to the clients
- Recommended and facilitated optimizations based on campaign objectives and competitor research
Manager, Partnership Marketing
iVillage / NBC Universal
05.2005 - 06.2006
- Managed day-to-day client interactions with accounts including Johnson & Johnson, Merck, Walgreen's, Applebee's, Wendy's
- Monitored campaigns to improve performance and developed wrap up reports
Real Estate Accounts Sales Support
Boston.com / NY Times Digital
05.2004 - 05.2005
- Supported sales for real estate account vertical
Classified Advertising Support
Boston.com / NY Times Digital
09.2002 - 05.2004
- Supported classified advertising operations
Marketing Assistant
Vidoli & Associates, Inc., Realtors
05.2001 - 09.2002
- Assisted with marketing activities for local real estate listings
Education
Six Sigma Green Belt -
DePaul University
Chicago, IL01.2013
Bachelor of Fine Arts -
Syracuse University
Syracuse, NY05.2001
Skills
- Programmatic Advertising
- Business Solutions
- Go To Market Strategies
- Account Growth & Retention
- Digital Media Strategy
- Data Analysis & Reporting
- Account Management
- Cross-Functional Team Leadership
- Process Improvement
- Client Relationship Management
- Six Sigma Methodologies
Timeline
Senior Account Lead
Amazon
09.2021 - Current
VP, Media Services & Operations
Basis Technologies (formerly Centro)
11.2017 - 05.2020
National Director, Media Operations
Centro
03.2013 - 11.2017
National Director, Account Management
Centro
08.2012 - 03.2013
Director, Account Management, East and Midwest Regions
Centro
07.2008 - 08.2012
Key Account Supervisor
Centro
01.2008 - 07.2008
Senior Account Manager
Centro
06.2006 - 01.2008
Manager, Partnership Marketing
iVillage / NBC Universal
05.2005 - 06.2006
Real Estate Accounts Sales Support
Boston.com / NY Times Digital
05.2004 - 05.2005
Classified Advertising Support
Boston.com / NY Times Digital
09.2002 - 05.2004
Marketing Assistant
Vidoli & Associates, Inc., Realtors
05.2001 - 09.2002
Six Sigma Green Belt -
DePaul University
Bachelor of Fine Arts -
Syracuse University