Janelle Llaser
Miami,FL
Summary
Bilingual, experienced, and self-motivated licensed marketing professional with exceptional operational management and sales skills as well extensive expertise in Medicare, Medicaid, healthcare sales, and community outreach
Overview
24
24
years of professional experience
1
1
Certification
Work History
Sr. Manager of Sales Operations & Agent Engagement
Assurance IQ
06.2020 - Current
- Developed , implemented and managed operational procedures, onboarding & sales performance of independent agents on the Assurance Platform
- Improved team performance by providing comprehensive training and fostering collaborative work environment.
- Implemented and developed operational standards, policies, and procedures tailored to specific roles and focus areas of each team.
- Provided strong leadership to enhance team productivity and morale.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Achieved operational excellence by streamlining processes and implementing best practices while enhancing team productivity .
- Develop training materials and strategies to increase agent utilization and performance on the platform
- Leverage marketing and sales tools to identify training solutions to support agents
- Worked with reporting tools from Salesforce, Looker, AirCall (or similar BI tools) to help monitor overall team performance.
Territory Relations Manager
OrthoNOW
03.2019 - 01.2020
- Developed and implemented strategies to enhance patient traffic across multiple centers
- Contributed to the development and final approval of bilingual marketing collateral and materials
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Fostered/established/nurtured business-to-business partnerships.
- Collaborated with physician practices, healthcare clinics, and relevant organizations, as well as general urgent care clinics, employer groups, schools, and other specific referral sources for orthopedic patients.
- Recorded comprehensive activity logs in the CRM database to monitor and track progress towards company objectives and initiatives.
- Cultivated robust relationships with current referral sources and identified new opportunities for growth
- Planned, coordinated, and executed local events to raise awareness of the OrthoNOW brand and services.
Director, Optimum Aging Program
Compass Health Systems
10.2017 - 03.2019
- Established, managed, and coordinated the daily operations of the program by implementing an organizational structure
- Developed and managed schedules for physicians / NPs/ PAs, within their designated territories and made necessary adjustments to improve efficiency and productivity
- Ensured adequate levels of clinical and support staff supervision and delegated duties as required
- Enforced organizational and departmental policies, including compliance with all behavioral and ethical expectations
- Established strong relationships with existing skilled nursing facilities and assisted living facilities to create new growth opportunities
- Ensured all Medical and DEA licenses were current
- Trained staff to make sure daily procedures adhere to CMS compliance regulations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Membership Development Manager
Chen Neighborhood Medical Centers
02.2015 - 08.2017
- Consistently surpassed productivity targets and increased new member growth, resulting in being recognized as the top agent for two consecutive years
- Cultivated business-to-business partnerships to gain new members year-round
- Planned, coordinated, and managed local events within the community to reach the target market
- Fostered strong relationships with insurance agents and case workers
- Collaborated with community officials, businesses, and senior outreach programs to develop initiatives driving new patient growth
- Effectively communicated the company's value proposition at all community events
- Established new distribution channels and arrangements to support new patient growth
- Worked with sales leadership to enhance partner engagements' effectiveness
- Built trusting relationships with brokers, insurance agents, case workers, and third-party vendors associated with seniors
- Developed and executed specific broker and delegated partner strategies and plans
Cultural & Community Outreach Specialist
Chen Neighborhood Medical Centers
01.2014 - 02.2015
- Oversaw all logistical aspects of local events across all Medical Centers in the tri-county area.
- Contributed to the development of the marketing strategy.
- Collaborated with community officials, businesses, and senior outreach programs to spearhead initiatives driving new patient growth effectively.
- Cultivated solid relationships with brokers, insurance agents, case workers, and third-party vendors associated with seniors through trust-building efforts.
- Devised penetration plans and strategic initiatives for key target markets.
- Provided supervision for event support staff while maintaining adequate inventory levels of marketing materials and promotional items.
- Developed comprehensive marketing plans to promote community events, resulting in increased attendance and participation.
- Managed budgets for multiple outreach programs, ensuring responsible allocation of funds while maximizing impact on the community.
Community Relations & Marketing Manager
Preferred Medical Plan
07.2013 - 12.2014
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Encouraged the sales team and community relations team to meet annual enrollment targets.
- Assisted in the development of health plan;s Marketing Strategy
- Increased awareness of the health plan's presence in the community by the creation and implementation of outreach activities, events and presentations
- Developed marketing opportunities for the sales team
- Supervised administrative functions of the sales team including submission of enrollment forms, evaluations, training, and mentoring.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Community Relations Specialist
Coventry Health Care of Florida
10.2010 - 07.2013
- Developed opportunities for local marketing by the creation of community events, educational activities and sales presentations
- Oversaw event logistics and setup as part of my responsibilities.
- Managed inventory of marketing materials and promotional items with precision.
- Fostered robust relationships with health plan providers to drive referrals.
- Delivered comprehensive marketing assistance to brokers, from conceptualizing events to distributing sales materials.
- Established productive connections with various city departments and organizations at all levels.
- Acted as the liaison between program manager and worksite supervisors to address administrative and operational needs.
Sr. Marketing Specialist
WellCare Health Plans
02.2005 - 10.2010
- Responsible for developing and implementing marketing strategies for events as well as community programs throughout the service area with the assistance of the Marketing Specialists
- Identified target organizations based on population served
- Coordinated all event activities from registration and payment, to event set-up and break-down
- Accurately documented all program activities regarding the effectiveness of the programs
- Ensure necessary inventory levels of the marketing and educational materials are maintained, including organizing and compiling marketing and educational packets and all giveaway and promotional items.
Sales Agent
Universal Brokers & Financial Services
09.2001 - 12.2003
- Visit Medicare recipients
- Create presentations to potential prospects by explaining the different products currently available in the market
- Assist with the enrollment process by filling out membership applications and providing benefit packages
- Generate new leads through referrals and provide customer service to newly enrolled members.
Benefit Consultant
Beacon Health Plans
03.2000 - 08.2001
- Visited Medicaid recipients
- Made sales presentations explaining benefit information
- Completed enrollment application and assist the patient with the entire enrollment process
- Worked closely with providers and assist them with member enrollment and customer service issues
- Generated new leads through referrals by participating in sales events.
Education
Project Manager Certificate -
International Association of Professional Careers
11.2023
0240 Health Insurance License Course
Doral School of Insurance
Doral, FL06.2021
Skills
- Sales Experience in HMO/Managed Healthcare and Insurance Industry
- Proficient in Microsoft Windows, Word, Excel, Outlook, PowerPoint, Salesforce
- Strategic Planning
- Cross-Functional Collaboration
- Operations Management
- Cross-functional Team Coordination
- Troubleshooting and problem resolution
- Documentation And Reporting
- Teamwork and Collaboration
- Process Improvement
- Training and Development
Certification
- AHIP
- FFM
- HIPPA Privacy & Security
- Medicare Part C & D Compliance
Awards
2006 Community Service Award, Wellcare Health Plans
Timeline
Sr. Manager of Sales Operations & Agent Engagement
Assurance IQ
06.2020 - Current
Territory Relations Manager
OrthoNOW
03.2019 - 01.2020
Director, Optimum Aging Program
Compass Health Systems
10.2017 - 03.2019
Membership Development Manager
Chen Neighborhood Medical Centers
02.2015 - 08.2017
Cultural & Community Outreach Specialist
Chen Neighborhood Medical Centers
01.2014 - 02.2015
Community Relations & Marketing Manager
Preferred Medical Plan
07.2013 - 12.2014
Community Relations Specialist
Coventry Health Care of Florida
10.2010 - 07.2013
Sr. Marketing Specialist
WellCare Health Plans
02.2005 - 10.2010
Sales Agent
Universal Brokers & Financial Services
09.2001 - 12.2003
Benefit Consultant
Beacon Health Plans
03.2000 - 08.2001
Project Manager Certificate -
International Association of Professional Careers
0240 Health Insurance License Course
Doral School of Insurance