Janelle Massey
Monroe,WI
Summary
Dynamic Communication Specialist with a proven track record at the Wisconsin Department of Workforce Development, excelling in corporate communication and strategic planning. Recognized for leading impactful initiatives and enhancing employee engagement, I leverage data-driven decision-making and project management skills to deliver compelling content and drive organizational success.
Overview
18
18
years of professional experience
Work History
Communication Specialist - Advanced
Wisconsin Department of Workforce Development
02.2025 - Current
- Cabinet-level agency communications lead
- Initiative lead of the Ending Worker Exploitation Initiative
- Prevention and Protection committee
- Coordinated department communications with division liaisons to ensure alignment and clarity.
- Manage social media content on multiple platforms, including X (Twitter), Instagram, Facebook, and LinkedIn
- Supported the Secretary during on-site events to enhance public engagement and visibility.
- Copy editor for Worker's Compensation Division and Equal Rights Division
- Onboarded new communication specialists
- Implemented, trained, and hosted agency-wide town halls and Secretary updates
- Developed lead staff memos for events
- Crafted talking points and speeches for the Secretary and the Assistant Deputy Secretary
- Crafted and submitted proclamation copy for multiple statewide initiatives
- Lead developer for state-wide anti-human trafficking training video and peripherals
- Creative director for agency-wide annual training
- Responded to constituent and media inquiries to ensure timely information delivery.
- Leader of the writing manual rebrand project
- Provided strategic direction to the Secretary's communication office
- Worked with the agency web team to develop web resources and marketing tools
- Submitted media advisories and press releases
- Administrator of the Aquia Digital Asset Management system
Communications Specialist
Wisconsin Equal Rights Division
03.2020 - 02.2025
- Contributed to the division's leadership team
- Primary contributor to the division's annual strategic communications plan and employee engagement action plan
- Communications-focused contributor to the division's strategic operations and project plans
- Created 60-Second Questions video library viewed by over 50,000 individuals, enhancing employee knowledge and engagement
- Developed communication plan for DWD Worker Misclassification Campaign 2023, contributing to clear messaging and stakeholder awareness
- Created Welcome to the Workforce teen video series
- Collect and report outreach and productivity metrics for agency and division planning
- Experienced in data-driven decision-making process to advance SMART goals
- Developed communications plan for the launch of MyWisconsin ID
- Serve as liaison to department employee engagement, health, safety, and wellness, and length of service committees
- Achieved 98% participation rate in employee engagement survey as liaison, demonstrating effectiveness in fostering employee involvement
- Developed materials for the Diversity, Equity, and Inclusion (DEI) Committee on Recruitment and Retention
- Project manager and lead developer on Career Pathways Accommodations Training Library
- Supervised State of Wisconsin Student Diversity Intern 2023 2024
- Participated in leadership mentor program to enhance professional skills.
- Winner of the 2022 Partners in Giving Excellence award for participation and leadership
- Winner of the 2023 Robert A. Alesch award for outstanding leadership
Community Outreach Coordinator
Green County Family YMCA
08.2016 - 03.2020
- Chaired annual community campaign, increasing local engagement and support
- Collaborated with leadership to design programs enhancing membership growth
- Developed targeted ad campaigns for programs, raising awareness and participation
- Engaged stakeholders to develop legacy donorship program
- Served on the 2019-2020 strategic planning committee
- Developed annual and biennial reports
Freelance Content Specialist
EnableVue LLC
12.2012 - 08.2016
- Created original content for clients Thomson Reuters and Find Law, enhancing their online presence
- Developed 30+ engaging social media posts weekly, driving audience engagement for diverse clients
- Managed time effectively as a freelancer to consistently meet tight deadlines
Office Manager
Orthopedic & Sports Medicine Clinic of Monroe
03.2008 - 12.2012
- Coordinated on-site patient care, ensuring seamless service delivery in medical facility.
- Scheduled patients pre and post-operative care in clinic and in facility
- Trained staff in coding insurance and Medicare claims, improving accuracy in billing processes.
- Managed year-end financials, facilitating accurate financial reporting and compliance.
Education
Master of Science - Corporate Communications
University of Wisconsin - Whitewater
Whitewater02.2025
Bachelor of Science - Communication Science
University of Wisconsin - Whitewater
Whitewater05-2015
Skills
- Corporate communication and strategic planning
- Project management and event execution
- Content development and copyediting
- Employee engagement and internal communications
- Stakeholder collaboration and team collaboration
- Advertising and marketing strategies
- Data-driven decision making
- Change management and organizational communication
- Microsoft Office proficiency
- Canva and Adobe skills
- Google Analytics and GovDelivery expertise
- WebEx and SharePoint usage
- Press release writing and AP style adherence
- Thought leadership and public speaking
Timeline
Communication Specialist - Advanced
Wisconsin Department of Workforce Development
02.2025 - Current
Communications Specialist
Wisconsin Equal Rights Division
03.2020 - 02.2025
Community Outreach Coordinator
Green County Family YMCA
08.2016 - 03.2020
Freelance Content Specialist
EnableVue LLC
12.2012 - 08.2016
Office Manager
Orthopedic & Sports Medicine Clinic of Monroe
03.2008 - 12.2012
Master of Science - Corporate Communications
University of Wisconsin - Whitewater
Bachelor of Science - Communication Science
University of Wisconsin - Whitewater