Janelle Smith
Nutley,NJ
Summary
Offering a deep, expert understanding of media buying and planning within the Pharmaceutical and Healthcare space with experience across several therapeutic areas.
Overview
10
10
years of professional experience
Work History
Team Lead, Account Management
WALMART
03.2022 - Current
- Spearhead and guide a high-performing team of Account Managers, overseeing the successful management and delivery of approximately $200M~ in advertising revenue
- Innovate and optimize processes within Walmart Connect, driving efficiency gains and translating these improvements into scalable solutions for the broader Account Management team
- Collaborate cross-functionally to formulate and execute strategic account plans, resulting in substantial revenue growth, enhanced market share, and consistent achievement or surpassing of Annual Operating Plan (AOP) targets
- Forge collaborative partnerships with diverse teams including sales, Measurement Insights, creative, agency partners and operations, ensuring the impeccable execution of client strategies and initiatives within established timelines
- Craft buying strategies that align with clients overall media objectives, ensuring efficient allocation of budgets for maximum impact
- Act as an influential industry thought leader, harnessing the potential of Walmart Connects evolving product and technology landscape to drive innovative creativity and client success across the board.
SVP, Digital Activation
CMI
09.2020 - 03.2022
- Lead development of digital strategies and analysis for clients across SEM, Programmatic, SEO, Video, Contextual and Social Media
- Spearheaded media planning efforts along with comprehensive omnichannel strategic planning to effectively help clients reach target audience
- Partnered with cross functional partners to develop Media Mix Modeling (MMM) and Multi-Touch Attribution programs.
VP, SEM & Emerging Media
CMI
09.2020 - 03.2022
- Managed all aspects of all performance media including Paid Search and Programmatic efforts for Bristol Myers Squibb’s Hematology and Oncology portfolio
- Developed standard operating procedures and established protocols for quality assurance, campaign management, campaign launches, statement of work and RFPs.
Director, Client Success – Holding Companies
Kenshoo
08.2019 - 04.2020
- Worked with the agency of a major apparel retailer to use AI optimization to increase their year-over-year ROI on their eCommerce campaigns by 159%
- Expand the footprint of client relationships within assigned customer base and collaborate with cross functional teams to ensure growth attainment
- Motivate and lead a team of Client Success Managers and Technical Account Managers to ensure alignment to clients' goals
- Partner closely with product development, technical account management and sales engineers to drive platform innovation and capture market opportunity.
Enterprise Sales Director
Yelp
05.2018 - 08.2019
- Performed 40% above quota in Q1 2019, and 20% above in Q2 2019, following first 6 months in sales role – Q2 quota was met within first month of the quarter (April)
- Map out client organizations and build relationships with multiple contacts, with a strong focus on C-suite decision-makers
- Manage and support partner relationships for both pre-sale and post-sale accounts
- Identify upsell opportunities for post-sale clients
- Track and accurately forecast revenue to Yelp’s executive team.
Director, Digital
Publicis Health
01.2016 - 05.2018
- Directed the day-to-day operations and outcomes for the Digital Advertising team.
VP, Digital Marketing
JP Morgan Chase
05.2015 - 01.2016
- Managed Business Banking Paid Search digital marketing programs for JP Morgan Chase
- Developed programs to align goals across multiple divisions.
Director, Search and Social
GroupM/Mediacom
08.2013 - 05.2015
- Managed digital account portfolio for Revlon and Bayer Healthcare
- Collaborated with other functional groups to develop powerful and account-winning pitch strategies and solutions.
Education
MBA -
SUNY Empire State College
Albany, NYB.S. -
Marketing
University of Central Florida, OrlandoSkills
- Cross-Channel Planning and Buying
- Partner/Channel Management
- Omnichannel Marketing
- CTV/OTT
- Paid Search
- Paid Social
- Programmatic Media Buying
- SEO Advertising
- Retail Marketing
- Google Marketing Platform
- Prisma
- Workfront
- Google Analytics
- Adobe Analytics
- Veeva
- Jira
- Google Ads Certified
- Microsoft Advertising Certified Professional
Websites
Social Platforms
Volunteer Experience
- Diverse Influencers, 2020, 2023, Volunteer
- Multicultural Alliance, 2017, 2020, Co Chair, She Runs It (formerly Advertising Women of New York)
- 4A’s MAIP Coach, 2021, PRESENT
Section name
Pain Management
Oncology
Women’s Health
Diabetes
Neurology
Multiple Sclerosis
Timeline
Team Lead, Account Management
WALMART
03.2022 - Current
SVP, Digital Activation
CMI
09.2020 - 03.2022
VP, SEM & Emerging Media
CMI
09.2020 - 03.2022
Director, Client Success – Holding Companies
Kenshoo
08.2019 - 04.2020
Enterprise Sales Director
Yelp
05.2018 - 08.2019
Director, Digital
Publicis Health
01.2016 - 05.2018
VP, Digital Marketing
JP Morgan Chase
05.2015 - 01.2016
Director, Search and Social
GroupM/Mediacom
08.2013 - 05.2015
MBA -
SUNY Empire State College
B.S. -
Marketing
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