Record success in marketing leadership, lead generation and campaign management. Knowledgeable about budget allocation for maximum ROI, campaign launches and partnership development. Background includes both traditional and digital marketing campaigns. Proficient in Marketo, Google Marketing Platform, Google Analytics, Tableau, Turtl, FullStory, and Microsoft Suite.
Hi, I’m
Janelle Harris
El Dorado Hills,CA
Summary
Overview
16
years of professional experience
3
Certification
Work History
ChargePoint
Sr B2B Marketing Manager
07.2017 - 08.2022
Job overview
- Leveraged marketing analytics data and lead gen analysis to increase the commercial business of EV charging infrastructure for all of NA
- Collaborated with Sales and SEMs to craft each vertical's unique buying cycle, utilize market trends and formulate the Sales and Marketing strategy
- Developed strong teamwork with graphic designers and writers to establish theme, messaging and tone for content
- Crafted highly integrated, personalized and acutely timed campaigns to achieve a 17% MQL to SAL conversion rate
- Achieved or surpassed my targeted Marketing goals every fiscal year
Analog Devices (formerly Maxim Integrated)
Marketing Manager
08.2014 - 07.2017
Job overview
- Aligned with Sales and BU teams to improve the ease of winning business in addition to growing our distribution partnerships
- Created and implemented a content management process, enabling easy knowledge sharing between colleagues and custom content for customers, distribution partners, and investors
- Orchestrated quarterly worldwide Sales focus groups to measure effectiveness and areas for improvement
- Strategized, planned and coordinated global co‐op distribution marketing programs with our partners
- Worked with internal teams to onboard new franchised distributors to ensure a smooth transition and prosperous partnership
Analog Devices
Sr. Program Manager, Marketing Operations
09.2011 - 08.2014
Job overview
- Managed global Marketing Operations budget, media relationships and media buying, analysis of publication’s performance and ROI, in addition to managing campaigns for 5+ BUs
- Helped build up the marketing automation system (Eloqua) and lead management process flow
- Effectively planned, strategized, messaging and targeting, high level executive meetings for each campaign with internal team support
- Presented quarterly PPT reports to review analytics, outcome, lessons learned and future suggestions
Analog Devices
Supervisor, Strategic Accounts
04.2006 - 09.2011
Job overview
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Handled customer complaints, resolved issues, and adjusted policies to meet changing needs.
- Monitored workflow to improve employee time management and increase productivity.
- Evaluated employee performance and coached and trained to improve weak areas.
Education
Santa Clara UniversitySanta Clara, CA
Bachelor of Science from Marketing
University Overview
Syracuse UniversityMadrid, Spain
Study Abroad Program from International Marketing
University Overview
Skills
- Lead Generation Strategies
- SEO Strategy Development
- Competitive Analysis
- Campaign Architecture and Optimization
- Budgeting and Allocation
- Target Segmentation
- Paid Advertising Coordination
- Social Ad Campaigns
- Cross Functional Team Orchestration
Certification
Eloqua Marketing Automation Certification
General Assembly - Digital Marketing Certification
The 7 Habits of Highly Effective People
Community Support
Community Support
Treasurer & Co-VP of Fundraising
Lake Forest Elementary PTC
- Managed non-profit quickbooks and optimized insurance coverage
- Successfully raised more than $70k in revenue from one event
- In the process of raising over $100,000 profit for the 23/24 school year
Youth Soccer Coach
- Develop the love of soccer for ages 5 - 10
- Provide a positive and fun experience
Second Harvest Food Bank Volunteer
- Food sorting for local community
Timeline
Sr B2B Marketing Manager
ChargePoint
07.2017 - 08.2022
Marketing Manager
Analog Devices (formerly Maxim Integrated)
08.2014 - 07.2017
Sr. Program Manager, Marketing Operations
Analog Devices
09.2011 - 08.2014
Supervisor, Strategic Accounts
Analog Devices
04.2006 - 09.2011
Santa Clara University
Bachelor of Science from Marketing
Syracuse University
Study Abroad Program from International Marketing
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