Janet Chung
San Mateo,CA
Summary
Strategic and creative marketer experienced in creating, driving, and executing result-driven integrated marketing globally.
Passionate about developing strategies that deliver exceptional experiences to prospects and customers and leave them wanting to engage more. Skilled in building strong foundational messaging, content, and stories that can be re-told and re-purposed to suit a variety of audiences and situations.
Work style is highly collaborative across functions, geographies, and teams. Enjoy cultivating and leading productive working relationships with individuals and groups both internally and externally, at all levels.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Director, Product Marketing for CX
Dayforce
Toronto, Canada (remote)
06.2021 - Current
- Developed durable, differentiated messaging across the Dayforce customer experience, helping to drive services revenue, and product renewal and expansion.
- Fostered relationships with senior leaders within the organization to ensure alignment to strategic goals.
- Collaborated with cross-functional teams including Services, Customer Success, Support, Sales, and Brand to ensure successful launches and execution of marketing activities.
- Developed go-to-market plans for launching new products and services to prospects and customers.
- Managed services launch campaigns, including creating collateral materials, coordinating PR activities and managing budgets.
- Developed and implemented product marketing strategies to increase brand awareness, drive customer engagement and meet revenue goals.
- Advanced Dayforce's leadership position in key analyst evaluations.
Director, Product Marketing Manager for CX
Workday
Pleasanton, CA
11.2019 - 06.2021
- Developed and implemented go-to-market strategies for a global customer organization.
- Led end-to-end marketing strategy and execution for new service product launches, from pilot program to general availability. Managed all aspects of positioning, naming, messaging, integration, and content development for sales, services, customers, and prospects.
- Executed ongoing updates to services positioning and devised go-to-market strategies, aligning with the priorities of Workday's Customer Experience organization.
- Developed and implemented engaging content across various marketing channels including events, customer advocacy, brand promotion, PR/AR initiatives, campaigns, blogs, web platforms, community engagement strategies, and product marketing efforts.
- Formed strategic partnerships with customer success, business development, product sales, and enablement teams
- Armed Sales with impactful value propositions, pitch decks, competitive info, tool, videos, and collateral
Senior Services Marketing Manager
Workday
Pleasanton, CA
02.2017 - 11.2019
- Contributed to the development of a customer lifecycle strategy and associated assets for effective communication
- Led marketing efforts for Workday's deployment programs, ensuring successful customer enablement and satisfaction
- Developed marketing plans, key messaging, and foundational content for customers and prospects.
Distribution Marketing Manager
Cisco Systems, Inc.
San Jose
06.2014 - 02.2017
- Streamlined distributor experience on web platforms by effectively managing communications and interactions with digital, social, and enablement content.
Marketing Communications Lead
Cisco Systems, Inc.
San Jose
02.2003 - 06.2014
- Developed and executed marketing activities in various Marketing Communications Lead roles for services, industries (manufacturing, retail, public sector), and segments.
Marketing Project Manager, Brand Identity
Cisco Systems, Inc.
San Jose
07.1998 - 12.1999
- Responsible for the on-time, on-budget execution, project management, and brand alignment of marketing content and collateral. Managed relationships with multiple vendors and internal stakeholders at every level across the organization.
Education
Bachelor of Arts - Communications
UCSD
La JollaSkills
- Messaging and positioning
- Go-to-market strategy development
- Product launches
- Stakeholder management
- Strategic planning and alignment
- Cross-functional collaboration
Certification
Wharton Executive Education - Executive Presence & Influence: Persuasive Leadership Development
Timeline
Director, Product Marketing for CX
Dayforce
06.2021 - Current
Director, Product Marketing Manager for CX
Workday
11.2019 - 06.2021
Senior Services Marketing Manager
Workday
02.2017 - 11.2019
Distribution Marketing Manager
Cisco Systems, Inc.
06.2014 - 02.2017
Marketing Communications Lead
Cisco Systems, Inc.
02.2003 - 06.2014
Marketing Project Manager, Brand Identity
Cisco Systems, Inc.
07.1998 - 12.1999
Bachelor of Arts - Communications
UCSD