Janet Guarino
Howell,NJ
Summary
Experienced sales leader with over 30 years of expertise in the women's ready-to-wear industry. Proficient in sales, product development, planning, and production, with a comprehensive understanding of the industry landscape. Extensive knowledge in identifying current and future business opportunities related to product, pricing, and promotion. Emphasizes organization, consistently evaluating procedures and systems to drive sales, enhance productivity, and maximize profitability.
Overview
28
28
years of professional experience
Work History
Founder
Alex & Lili
01.2020 - Current
- Founded and created the brand building to 10 million in 4 years
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Drove product development from concept to launch, ensuring alignment with customer needs.
- Managed financial resources effectively, maintaining profitability throughout various stages of growth.
- Aligned operational objectives with long-term goals to ensure sustainable success throughout various stages of startup growth.
- Responsible for managing all aspects of the business, including purchasing artwork/fabric, setting prices, managing staff, and creating a brand image.
- Manage the overall brand direction and develop a commercial strategy
Sales Director
Juven’s Inc.
01.2011 - 01.2020
- Manage and develop all aspects of daily sales and key accounts with an annual volume of 25 million.
- Manage team Merchandising, Design, Sales, and Marketing in product offerings.
- Direct production team in manufacturing and distribution
- Successfully cultivated new accounts and grow existing business
- Retailers include TJX, Ascena, Cato, QVC, Burlington, Ross and Dillards
- Build and structure Private brands while acting as a liaison between celebrities, manufacturers, and retailer
- Analyze sales performance trends and highlight risks and opportunities for product action and plan development to reach financial goals
- Generated revenue by developing business strategy, including merchandising, SKU planning, financial planning, and profitability
- Collaborate with design and production, reviewing all lines seasonally
- Responsible for all inventory and product classification extensions
Sales Manager/Director of Product Development
Equals 4/Due per Due
01.1997 - 01.2011
- Began as an Account Executive and assumed product development and managing excess inventory responsibilities
- Advanced on the basis of performance to the position of Director, with emphasis on the building and managing of multimillion dollar business encompassing sales and merchandising of all better branded labels sold to off–price retailers
- Responsible for the sales and development of private label and branded products with existing brick and mortar stores, discounters, and electronic retailers
- Develop and implement sales strategies – financial plans, pricing and promotional strategies
- Built and structured private brands while acting as a liaison between designers, celebrities, factory, and retailers
- Negotiate all contract terms and gross margins
- Acting as a brand specialist, present and propose new business opportunities to additional retailers and discounters
- Interact with Design to identify and develop a thorough understanding of business needs and product performance
- Partner with design to develop product extensions and special buys for discounter store channels
- Liaison with Production/Factory to plan, manage, and execute additional cuts/excess fabric to create inventory to be sold within the off price market
- Work with production to ensure all challenges of the business are achieved; Private label/special program delivery within Time and Action Calendar, financial objectives are met, and quality standards are exceeded
Co-Owner Jahne LLC
Icon Creations LLC/Jahne LLC
01.2005 - 01.2007
- Created and Launched a Celebrity Brand to major Brick and Mortar retail chain
- Successfully partnered Celebrity, Public Relations Company, Manufacturer, and Retailer, resulting in a series of Press Events and In-Store Appearances.
- Partnered with In-Store Operations to negotiate prime real estate, 100% store-paid fixture and collateral package, and storewide advertising
Education
BS - Business Management
Fashion Institute of Technology
New York, NYSkills
- Sales Development
- Client Relationship Management
- Negotiation expertise
- Relationship selling
Timeline
Founder
Alex & Lili
01.2020 - Current
Sales Director
Juven’s Inc.
01.2011 - 01.2020
Co-Owner Jahne LLC
Icon Creations LLC/Jahne LLC
01.2005 - 01.2007
Sales Manager/Director of Product Development
Equals 4/Due per Due
01.1997 - 01.2011
BS - Business Management
Fashion Institute of Technology
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