Summary
Overview
Work History
Education
Skills
Languages
Events Executed
Timeline
Generic

Janet Moreno

Pomona,Ca.

Summary

Energetic Event Manager with over 12 years successful career in planning, coordinating and executing retail/community events and campaigns. Demonstrated cost-effective budgeting, exceptional time management and event marketing skills.

Overview

17
17
years of professional experience

Work History

Marketing Manager - Events

Shiekh Shoes Corporate
07.2021 - Current
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Liaised with clients to determine exact event requirements.
  • Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
  • Negotiated with vendors to achieve most favorable terms.
  • Developed and implemented successful marketing plans to generate event revenue.
  • Assembled creative and innovative event attractions based on internal capabilities.
  • Delivered prompt payment for event vendors, venues, staff and transportation providers.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Oversaw preparation and management of event budgets to deliver at or below projected costs.

Marketing Manager

Shiekh Shoes Corporate
02.2016 - 07.2016
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Conducted market research to identify new opportunities and target markets.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Retail Marketing Manager

SKECHERS USA
11.2010 - 02.2016
  • Plan and execute promotions in all Concept stores Domestically and Internationally
  • Serve as a project manager for BIG product launches for the company (Breast Cancer Awareness Campaign, New product launches, Shape-Ups, Skechers Performance Division)
  • Maintain Marketing Calendar for the year with promotions and events
  • Communicate with all other departments to create a strategic plan to help liquidate seasonal product
  • Propose new ideas and develop of in store displays and signage
  • Create plans for contests/promotions and how they execute in the store level
  • Manage all aspects of marketing within the store (displays, tags, signs, development of fixtures, brand control, mall website content.
  • Measured marketing program effectiveness via regular monitoring of KPIs.
  • Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.

Retail Marketing Coordinator

SKECHERS USA
08.2008 - 11.2010
  • Assisted Retail Marketing Director with execution of all in store promotions (packing, shipping, creative, memos)
  • Coordinated small in store events for special holidays
  • Worked with vendors to order promotional marketing items
  • Maintained marketing calendar throughout the year with promotions ran
  • Managed marketing supplies in warehouse as well as in store (ordering, shipping, tracking)
  • Ran daily reports monitoring the coupon codes used in store

Retail Allocator

SKECHERS USA
07.2006 - 08.2008
  • Analyzed sales on a weekly basis by sku for a specific store type to call out misses and opportunities at the store level and by channel type
  • Allocated new styles to stores based on the history of sister-style selling, to ensure the right product, with the right pairs was sent to stores to generate sales
  • Managed inventory levels of all footwear styles
  • Executed transfers from store to store to maximize sales.

Education

BA - Business Administration, Marketing

CSU San Bernardino
San Bernardino, CA
2006

Associates Degree - undefined

Chaffey College
Rancho Cucamonga, CA
2004

Skills

  • Vendor Negotiations
  • Customer Demographics
  • Event Type Coordination
  • Outreach Programs
  • Vendor Relationship Management
  • Marketing and Promotional Materials
  • Project Management
  • Marketing Plan Development
  • Company Branding
  • Managing Events Start to Finish

Languages

Spanish
Native or Bilingual

Events Executed

Type of Events/Projects executed within Skechers and Shiekh Shoes


Meet and Greets

  • Tommy Lasorda - at Skechers Fullerton store
  • Evander Hollyfield - at Skechers Miracle Mile Shops in Vegas store
  • Jadakiss - at Shiekh Downtown Los Angeles store
  • WNBA athletes - at Shiekh Fashion Show Vegas store


Community Events

  • Skechers Pier to Pier Friendship Walk
  • Skechers Snow Park
  • Shiekh Annual Back To School Backpack & Supplies Giveaway
  • Shiekh Pumpkin Patch
  • Shiekh Winter Wonderland Gift Drive


Special Events

  • Grand Openings
  • FFANY - NY
  • MAJIC-Vegas
  • Product launches


Partner Collaborators

  • Nike
  • Adidas
  • Jordan
  • Puma
  • Young Visionaries (non-profit organization)
  • Warner Bros.

Timeline

Marketing Manager - Events

Shiekh Shoes Corporate
07.2021 - Current

Marketing Manager

Shiekh Shoes Corporate
02.2016 - 07.2016

Retail Marketing Manager

SKECHERS USA
11.2010 - 02.2016

Retail Marketing Coordinator

SKECHERS USA
08.2008 - 11.2010

Retail Allocator

SKECHERS USA
07.2006 - 08.2008

BA - Business Administration, Marketing

CSU San Bernardino

Associates Degree - undefined

Chaffey College

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Janet Moreno