Senior Marketing Manager
American College Of Cardiology, ACC
Washington , DC
01.2012 - Current
- Created over fourteen comprehensive marketing campaigns per year, which resulted in 32% increased engagement.
- Oversaw 300 yearly projects from concept through completion.
- Reduced marketing costs by over 60% by streamlining marketing tactics, leveraging communications materials, monitoring budgets and developing protocol.
- Identified potential markets to capitalize on underserved areas.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed marketing budget to develop and execute marketing strategies, budgets, and sales plans for business segments.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Created branded messaging and collateral materials for customer events, and promotional strategies.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
