Summary
Overview
Work History
Education
Skills
Timeline
Receptionist

Janet Sanders

Director of Marketing
Bakersfield,CA

Summary

Innovative Marketing leader delivering exceptional marketing and social media campaigns, content and collateral material based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Overview

25
25
years of professional experience

Work History

Director of Marketing and Customer Service

Golden Empire Transit
11.2019 - Current
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Defined clear targets and objectives and communicated to other team members based on company strategic plan.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Produced and distributed internal and external communications.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Aligned projects and daily activities with company vision, strategies and tactics.
  • Wrote press materials and delivered presentations to media representatives.
  • Developed innovative marketing and PR strategies increasing customer base by 25%.
  • Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources.
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Supervised and monitored media purchasing from media outlets.
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Collaborated with production team to coordinate advertisements and promotions.
  • Researched, negotiated, implemented and tracked advertising and public relations activities.
  • Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
  • Controlled resources and assets for department activities to comply with District standards and government regulations.
  • Devised recommendations to streamline and simplify customer support system and improve response time.10
  • Managed annual marketing budget in excess of $MM.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.

Director of Marketing and Corporate Sponsorships

Kern County Fair
01.2008 - 01.2019
  • Successfully monitor and analyze market trends in order to strategically develop cohesive and compelling marketing plan tailored for target audience
  • Develop and implement top to bottom television, TV, radio, newspaper, billboard and digital advertising campaigns in order to exceed aggressive sales goals and growth objectives
  • Maintain strong relationships with various large corporate sponsors while successfully prospecting and securing incremental revenue from new high value sponsorships
  • Possess track record of successfully driving year over year revenue growth by 50% through innovative and creative marketing tactics resulting in increased ticket sales.
  • Work with internal teams and media vendors to streamline processes, project manage tight deadlines, negotiate media buys, and drive overall marketing efficiencies
  • Responsible for accurately forecasting annual/quarterly marketing budgets and sponsorship projections aligned with goals of all involved stakeholders
  • Effectively produce all necessary marketing collateral including catalogs, banners, flyers, etc
  • Provide monthly recap performance reports in digestible PowerPoint format in order to clearly present to all levels of company hierarchy
  • Created and managed marketing budget, ensuring maximized ROI.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote local fair.

Director of Marketing and Public Relations

Kern Family Healthcare, Kern Health Systems
01.1998 - 01.2003
  • Lead all marketing efforts geared towards new patient and physician acquisition while successfully increasing and retaining member base of 200K+
  • Developed brand media relations strategies that bolstered community awareness and knowledge.
  • Actively monitored local competitors in order to respond accordingly with most appropriate marketing strategy
  • Utilized creative skills in order to produce and strategically roll out ad campaigns consisting of TV, newspaper, billboards, radio, collateral and various other marketing channels targeted towards new members and providers
  • Worked closely with vendors in order to meet tight turnaround deadlines and negotiate media buys for greatest ROI
  • Forecasted and allocated multi million dollar annual budgets across three product lines to high degree of financial certainty
  • Structured and implemented community events and member focus groups with results being effectively presented during regular strategic planning meetings
  • Raised brand awareness through consistent marketing efforts and product campaign launches.

Education

Bachelor of Science Degree - Business Management

San Diego State University / University of Phoenix
San Diego, CA
02.2012

Skills

  • Marketing Strategies
  • Strategic Positioning
  • Brand Development
  • Press Events
  • Community Planning
  • Developing Creative Content
  • Internal and External Communications
  • Public and Media Relations

Timeline

Director of Marketing and Customer Service

Golden Empire Transit
11.2019 - Current

Director of Marketing and Corporate Sponsorships

Kern County Fair
01.2008 - 01.2019

Director of Marketing and Public Relations

Kern Family Healthcare, Kern Health Systems
01.1998 - 01.2003

Bachelor of Science Degree - Business Management

San Diego State University / University of Phoenix
Janet SandersDirector of Marketing