Janet Silverstein
New York,NY
Summary
Visionary creative leader with experience in film production, advertising, and brand development. Proven expertise in design, strategic direction, and content production, with a track record of building dynamic, results-driven brands. Recently led Bimble Beverages from concept to a thriving DTC brand in the emerging hemp and non-alcoholic beverage industry. Known for fostering cross-functional collaboration, driving impactful campaigns, and delivering creative solutions within tight budgets and timelines.
Overview
41
41
years of professional experience
Work History
Creative Director
Bimble Beverages | Drinkbimble.com
09.2018 - Current
- Led the creative vision for Bimble Beverages, guiding brand identity development and evolution in the hemp and non-alcoholic beverage market
- Delivered high-impact campaigns, integrated design, and scalable growth initiatives
- Developed and launched the brand’s visual identity and flavor profile within six months, leading to a strong market presence
- Led three successful rebrandings, adapting brand identity to new products and formulations while maintaining cohesiveness
- Managed a cross-functional team of five, collaborating with social media experts, copywriters, photographers, and PR agencies to deliver data-driven campaigns
- Directed the redesign of the company website, increasing traffic by 60% while staying under a budget of $50K
- Delivered digital campaigns with an ROI of 200%, generating 500K+ impressions and boosting engagement by 25%
- Elevated company reputation through consistent delivery of high-quality creative content
- Created and directed over 100 digital ads, including video and photography, for Bimble’s social platforms, driving customer engagement and expanding brand awareness
- Monitored industry trends to keep creative materials fresh and engaging
- Introduced sustainable design practices in packaging and product development, aligning with consumer demand for eco-conscious products
- Orchestrated over 100 brand events and partnerships, ensuring consistency and high-quality execution across channels
- Monitored industry trends to keep creative materials fresh and engaging.
- Elevated company reputation through consistent delivery of high-quality creative content.
Film and Advertising Producer
Freelance
01.1984 - 09.2004
- Over twenty years of experience producing high-profile TV and advertising campaigns for globally recognized brands, managing large-scale projects with budgets ranging from $50K to $800K
- Specialized in high-end, high-quality productions for some of the world’s top brands
- Partnered with premier production companies including Geoffrey Mayo Films, Onesuch Films, Charlex, Artists Company, Lovinger Cohn, Santiago, Atherton & Associates, RGA, Click3X, RSA USA to deliver top-tier campaigns
- Produced standout campaigns for prestigious clients such as L’Oreal, Calvin Klein, Frito-Lay, Red Lobster, FedEx, Miller Beer, General Mills, Lipton, CBS, Yoplait, Elizabeth Arden, and Tide, handling budgets from $50K to $800K
- Led cross-disciplinary teams to deliver productions on time and within budget, consistently exceeding client expectations and fostering long-term partnerships
- Negotiated vendor contracts and optimized production workflows, reducing costs while improving overall production value
- Developed strong, long-term client relationships with some of the largest brands in the world, leading to repeat business and referrals
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Presented production ideas and determined creative scenarios for production and delivery.
Education
BFA, Summa Cum Laude - Film & TV/Cinematography, Fine Art
New York University – Tisch School of The Arts
Continuing Education - Digital Design (Photoshop, Illustrator)
School of Visual Arts
New York, NY Coursework - Jewelry Design and Metalsmithing
92nd Street Y | Jewelry Arts Center
Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
- Figma, Lightroom, Canva
- Asana, Slack, Google Workspace
- Social media
- Teamwork and collaboration
- Production scheduling
- Project management
- Content production
- Copywriting
- Attention to detail
Affiliations
- Directors Guild of America
- Female Founder Collective
Core Competencies
- Creative Leadership & Project Management: Visionary leadership, team management, collaboration, strategic planning, Asana
- Design & Content Creation: Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, Lightroom, Canva, photography, videography, copywriting
- Brand Development & Strategy: Identity design, package design, visual storytelling, website design & optimization
- Digital & Social Media: Paid social campaigns, content marketing, performance tracking & analytics
- Client & Vendor Relations: Budget management, contract negotiation, resource allocation, relationship building
Hobbies and Interests
Painting | Photography | Gardening | Beekeeping | Jewelry Design, I thrive on creative, hands-on activities that fuel my artistic expression and attention to detail. My passion for painting and photography influences my design process, while my dedication to sustainability is reflected in my gardening and beekeeping practices. Jewelry design allows me to explore precision and craftsmanship, further honing my approach to form and function.
Timeline
Creative Director
Bimble Beverages | Drinkbimble.com
09.2018 - Current
Film and Advertising Producer
Freelance
01.1984 - 09.2004
BFA, Summa Cum Laude - Film & TV/Cinematography, Fine Art
New York University – Tisch School of The Arts
Continuing Education - Digital Design (Photoshop, Illustrator)
School of Visual Arts
Coursework - Jewelry Design and Metalsmithing
92nd Street Y | Jewelry Arts Center